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   Building a Startup
   (in Ten Easy Steps)

A lecture by Klaas Kersting, CEO flaregames
Who the f*** is Klaas Kersting?
Klaas Kersting, *1979

Studied: Economics, History, Law, Communications, Information Systems

Founded Gameforge in 2003

Left Gameforge in 2010 (company had grown to >100 M yearly revenue, 500
employees)

Angel Investor for DailyDeal, Supercell, Spacetime Studios, Laterpay etc.

Founded flaregames in 2011
But it all started with…




    …me skipping university courses in order to become a
    world class player at Alpha Centauri (a PC game).
Which led to…




   …me developing Wogen des Schicksals in 2002, a
   browser-based strategy game.
Which led to…
Don‘t be an entrepreneur
It‘s more work, more risk (by far), less money

Your parents will hate you (unless you‘re from an entrepreneur family)

Nobody will understand what you do for a living

Leads to bipolar tendencies



                                           So why do it?
Because…

  ...you have the freedom to…

   ...set your own priorities.
      …change everything.
     …learn so many things.
       …create and build.

  It‘s the best job in the world.

             Period.
What don‘t you need?




 In short: all that business stuff people tell you about
Okay, let‘s start
           Run away from all your boredom
           Run away from all your whoredom
           And your worries and cares goodbye
           All it takes is one decision
           A lot of guts, a little vision
           To wave your worries and cares goodbye

                                  (Placebo: Slave To The Wage)




The base of it all: the mindset. You need common sense,
self-reflection and the ability to bounce back.
Let me repeat that
The base of it all: the mindset. You need common sense,
self-reflection and the ability to bounce back.

      Startup n [stahrt-uhp]: An organization dedicated to
      creating something new under conditions of extreme
      uncertainty (from Eric Ries, The Lean Startup)


 The old adage „Fail early, fail often“ still stands
Step 1

            Find a partner.
     (Hint: complementary but similar works.)
Step 2

             Find some money.
 (Hint: friends, family and fools are a good starting point.)
Step 3

     Focus and prioritize
     (Hint: Just do the important things.)
Step 4

             Get to market fast.
(Hint: you don‘t know the market until the market knows you.)
Step 5

     Know your numbers.
         (Hint: you cannot know too much.)
Step 6

              Communicate!
 (Hint: your employees need to know the strategy, too)
Step 7

         Avoid overhead.
      (Hint: you might not need to hire
     your cousin as a consultant just yet.)
Step 8

           Hire carefully.
          (Hint: it should be possible to
         keep a company asshole-free.)
Step 9

      Cashflow is everything.
  (Hint: buy low, sell high, collect early and pay late.)
Step 10

  Don‘t be satisfied too early.
          (Hint: if you made it this far,
           you might go still farther.)
Feel free to…
Contact us!


 Klaas Kersting
 Founder & CEO




flaregames GmbH, Waldstr. 24, 76133 Karlsruhe, Germany
flaregames.com | twitter.com/flaregames | facebook.com/flaregames
Phone: +49-721-57044889 | Fax: +49-721-57044882

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How to build a Start Up (in ten easy steps)

  • 1. All content in this presention © flaregames GmbH Building a Startup (in Ten Easy Steps) A lecture by Klaas Kersting, CEO flaregames
  • 2. Who the f*** is Klaas Kersting? Klaas Kersting, *1979 Studied: Economics, History, Law, Communications, Information Systems Founded Gameforge in 2003 Left Gameforge in 2010 (company had grown to >100 M yearly revenue, 500 employees) Angel Investor for DailyDeal, Supercell, Spacetime Studios, Laterpay etc. Founded flaregames in 2011
  • 3. But it all started with… …me skipping university courses in order to become a world class player at Alpha Centauri (a PC game).
  • 4. Which led to… …me developing Wogen des Schicksals in 2002, a browser-based strategy game.
  • 6. Don‘t be an entrepreneur It‘s more work, more risk (by far), less money Your parents will hate you (unless you‘re from an entrepreneur family) Nobody will understand what you do for a living Leads to bipolar tendencies So why do it?
  • 7. Because… ...you have the freedom to… ...set your own priorities. …change everything. …learn so many things. …create and build. It‘s the best job in the world. Period.
  • 8. What don‘t you need? In short: all that business stuff people tell you about
  • 9. Okay, let‘s start Run away from all your boredom Run away from all your whoredom And your worries and cares goodbye All it takes is one decision A lot of guts, a little vision To wave your worries and cares goodbye (Placebo: Slave To The Wage) The base of it all: the mindset. You need common sense, self-reflection and the ability to bounce back.
  • 10. Let me repeat that The base of it all: the mindset. You need common sense, self-reflection and the ability to bounce back. Startup n [stahrt-uhp]: An organization dedicated to creating something new under conditions of extreme uncertainty (from Eric Ries, The Lean Startup) The old adage „Fail early, fail often“ still stands
  • 11. Step 1 Find a partner. (Hint: complementary but similar works.)
  • 12. Step 2 Find some money. (Hint: friends, family and fools are a good starting point.)
  • 13. Step 3 Focus and prioritize (Hint: Just do the important things.)
  • 14. Step 4 Get to market fast. (Hint: you don‘t know the market until the market knows you.)
  • 15. Step 5 Know your numbers. (Hint: you cannot know too much.)
  • 16. Step 6 Communicate! (Hint: your employees need to know the strategy, too)
  • 17. Step 7 Avoid overhead. (Hint: you might not need to hire your cousin as a consultant just yet.)
  • 18. Step 8 Hire carefully. (Hint: it should be possible to keep a company asshole-free.)
  • 19. Step 9 Cashflow is everything. (Hint: buy low, sell high, collect early and pay late.)
  • 20. Step 10 Don‘t be satisfied too early. (Hint: if you made it this far, you might go still farther.)
  • 22. Contact us! Klaas Kersting Founder & CEO flaregames GmbH, Waldstr. 24, 76133 Karlsruhe, Germany flaregames.com | twitter.com/flaregames | facebook.com/flaregames Phone: +49-721-57044889 | Fax: +49-721-57044882