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TOMER DVIR CEO & FOUNDER, SOLUTO BE YOURSELF
WHOIS <ul><li>14 years experience in HW & SW design </li></ul><ul><li>InetB   (Co-Founder, VP R&D) </li></ul><ul><li>MDG M...
BE YOURSELF …
Startup = Daily Dilemmas
Be Yourself <ul><li>Looking for those “Right Answers” for success of your startup? </li></ul>
Right answers? <ul><li>There is no such thing. </li></ul>
Difference.
No one has the answers <ul><li>(Maybe god, but she’s busy  with more important things…) </li></ul>
YOUR IDEA 1
Skeptism <ul><li>Have no assumptions </li></ul>
Concept Skeptism <ul><li>Keep evaluating your concept from scratch </li></ul>Social Network? Why?
Known Fact <ul><li>As of 2007, The world voted ‘no’ for touch-screen based devices. Touch is dead. </li></ul>
 
Technology Skeptism <ul><li>Choose technology while avoiding any myths </li></ul>
Technology myths & truths <ul><li>C# is slower than C++ </li></ul><ul><li>Microsoft SQL – Bad </li></ul><ul><li>Client app...
TRUTHS, “FACTS” 2
Truths, “Facts” <ul><li>Hundreds exist </li></ul><ul><li>A few are not wrong </li></ul><ul><li>But, just like everything i...
Startup Fact… <ul><li>“ When funds are  available, take it” </li></ul>
Startup Fact… <ul><li>“ Launching a product on the internet requires a professional branding company, and costs $100k” </l...
Startup Fact… <ul><li>“ You should ask users  what they want” </li></ul>
Startup Fact… <ul><li>“ Using Israeli Chief-Scientist funds creates problems with IP on M&A” </li></ul>
Startup Fact… <ul><li>“ A startup cannot  have 2 brands” </li></ul>
AREA 51 3
Area 51 <ul><li>You might have less/no experience </li></ul><ul><li>(finance, marketing, legal, business..) </li></ul>
Magic <ul><li>Don’t throw the problems on other people and  expect magic </li></ul>
Magic <ul><li>No subject is rocket science* </li></ul>
Magic <ul><li>No subject is rocket science* </li></ul><ul><li>*  (unless you’re dealing with rocket science..) </li></ul>
Rocket Science <ul><li>Things to know: </li></ul><ul><ul><li>Concept </li></ul></ul><ul><ul><li>Who to consult with </li><...
Jargon <ul><li>Acronyms & Jargon – It’s cool and makes you feel important </li></ul><ul><li>If someone knows the jargon, h...
DOWNERS 4
VD’s (Venture Downers) <ul><li>VD’s – People that have 2-10 reasons to quit your venture </li></ul><ul><li>The 1-2-3 metho...
VD’s (Venture Downers) <ul><li>VD’s – People that have 2-10 reasons to quit your venture </li></ul><ul><li>Step 1 - Listen...
THE CEO 5
The CEO <ul><li>“ You must have  </li></ul><ul><li>the perfect CEO” </li></ul>
The CEO <ul><li>There is no “Perfect CEO” </li></ul><ul><li>There is a “Perfect CEO for stage X” </li></ul>
The CEO <ul><li>“ CEO Mindset” - The ability to keep seeing things at a high level, with a wide view of ALL aspects </li><...
EQUITY LEECHES 6
Equity Leeches <ul><li>The better the idea, the more will come </li></ul><ul><ul><li>Fund raising </li></ul></ul><ul><ul><...
Equity Leeches <ul><li>Dodge the leeches </li></ul><ul><li>Learn to identify the valuable ones </li></ul><ul><li>Try worki...
ADVISORS 7
Advisors – How to identify? <ul><li>High-tech celebrity name droppers </li></ul><ul><li>NOT! </li></ul>Yossa’leh Vardi is ...
Advisors <ul><li>Choose as if you’re choosing a partner </li></ul><ul><li>Be generous with the right ones </li></ul><ul><l...
Advisors <ul><li>Advisors “Pushed” by your investors </li></ul><ul><ul><li>Only accept if they qualify </li></ul></ul>
“ BY THE BOOK” ISSUES 8
By the book… <ul><li>“ A startup should work  14 hours / day” </li></ul>
By the book… <ul><li>“ You need an office manager” </li></ul>
By the book… <ul><li>“ You need a CFO” </li></ul>
GENERAL INSIGHTS 9
Funds <ul><li>Being hungry – Helps you stay lean </li></ul><ul><li>Go over your budget twice a week </li></ul><ul><li>Chan...
Discounted Services <ul><li>…  for Equity </li></ul><ul><ul><li>Lawyer </li></ul></ul><ul><ul><li>Equipment provider </li>...
Share VS ESOP <ul><li>No matter how early, avoid giving out “founder shares” </li></ul><ul><li>(God invented ESOP for that...
Tools, Software licenses <ul><li>Licensing Programs – Saves $$$ </li></ul><ul><ul><li>Microsoft Empower </li></ul></ul><ul...
Used Equipment <ul><li>An entire startup office can be raised using used equipment  for half the cost </li></ul>
Inspiration <ul><li>Guy Kawasaki  (Garage Ventures) </li></ul><ul><li>Paul Grahm  (Y Combinator) </li></ul><ul><li>Ishay G...
BE YOURSELF 10
<ul><ul><li>&quot;Be yourself&quot; is about the worst  advice you can give some people” </li></ul></ul><ul><ul><li>~Tom M...
http://www.soluto.com Register for an early beta!
Thank You <ul><li>Questions, Comments, Flame </li></ul><ul><ul><li>[email_address] </li></ul></ul>
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Be Yourself- Startup & Entrepreneurial tips by Tomer Dvir, Mit Forum israel

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Be Yourself- Startup & Entrepreneurial tips by Tomer Dvir, Mit Forum israel

  1. 1. TOMER DVIR CEO & FOUNDER, SOLUTO BE YOURSELF
  2. 2. WHOIS <ul><li>14 years experience in HW & SW design </li></ul><ul><li>InetB (Co-Founder, VP R&D) </li></ul><ul><li>MDG Medical (CTO) </li></ul><ul><li>Soluto (Co-Founder, CEO) </li></ul><ul><li>Many others… </li></ul>
  3. 3. BE YOURSELF …
  4. 4. Startup = Daily Dilemmas
  5. 5. Be Yourself <ul><li>Looking for those “Right Answers” for success of your startup? </li></ul>
  6. 6. Right answers? <ul><li>There is no such thing. </li></ul>
  7. 7. Difference.
  8. 8. No one has the answers <ul><li>(Maybe god, but she’s busy with more important things…) </li></ul>
  9. 9. YOUR IDEA 1
  10. 10. Skeptism <ul><li>Have no assumptions </li></ul>
  11. 11. Concept Skeptism <ul><li>Keep evaluating your concept from scratch </li></ul>Social Network? Why?
  12. 12. Known Fact <ul><li>As of 2007, The world voted ‘no’ for touch-screen based devices. Touch is dead. </li></ul>
  13. 14. Technology Skeptism <ul><li>Choose technology while avoiding any myths </li></ul>
  14. 15. Technology myths & truths <ul><li>C# is slower than C++ </li></ul><ul><li>Microsoft SQL – Bad </li></ul><ul><li>Client application – Web, AJAX, Flash </li></ul><ul><li>Cloud computing is the future of everything </li></ul>
  15. 16. TRUTHS, “FACTS” 2
  16. 17. Truths, “Facts” <ul><li>Hundreds exist </li></ul><ul><li>A few are not wrong </li></ul><ul><li>But, just like everything in life, everything is subjective </li></ul><ul><li>Examples.. </li></ul>
  17. 18. Startup Fact… <ul><li>“ When funds are available, take it” </li></ul>
  18. 19. Startup Fact… <ul><li>“ Launching a product on the internet requires a professional branding company, and costs $100k” </li></ul>
  19. 20. Startup Fact… <ul><li>“ You should ask users what they want” </li></ul>
  20. 21. Startup Fact… <ul><li>“ Using Israeli Chief-Scientist funds creates problems with IP on M&A” </li></ul>
  21. 22. Startup Fact… <ul><li>“ A startup cannot have 2 brands” </li></ul>
  22. 23. AREA 51 3
  23. 24. Area 51 <ul><li>You might have less/no experience </li></ul><ul><li>(finance, marketing, legal, business..) </li></ul>
  24. 25. Magic <ul><li>Don’t throw the problems on other people and expect magic </li></ul>
  25. 26. Magic <ul><li>No subject is rocket science* </li></ul>
  26. 27. Magic <ul><li>No subject is rocket science* </li></ul><ul><li>* (unless you’re dealing with rocket science..) </li></ul>
  27. 28. Rocket Science <ul><li>Things to know: </li></ul><ul><ul><li>Concept </li></ul></ul><ul><ul><li>Who to consult with </li></ul></ul><ul><ul><li>Jargon </li></ul></ul>
  28. 29. Jargon <ul><li>Acronyms & Jargon – It’s cool and makes you feel important </li></ul><ul><li>If someone knows the jargon, he knows the jargon </li></ul>
  29. 30. DOWNERS 4
  30. 31. VD’s (Venture Downers) <ul><li>VD’s – People that have 2-10 reasons to quit your venture </li></ul><ul><li>The 1-2-3 method: </li></ul>
  31. 32. VD’s (Venture Downers) <ul><li>VD’s – People that have 2-10 reasons to quit your venture </li></ul><ul><li>Step 1 - Listen </li></ul><ul><li>Step 2 - Take into proportion </li></ul><ul><li>Step 3 - Think & Learn </li></ul>
  32. 33. THE CEO 5
  33. 34. The CEO <ul><li>“ You must have </li></ul><ul><li>the perfect CEO” </li></ul>
  34. 35. The CEO <ul><li>There is no “Perfect CEO” </li></ul><ul><li>There is a “Perfect CEO for stage X” </li></ul>
  35. 36. The CEO <ul><li>“ CEO Mindset” - The ability to keep seeing things at a high level, with a wide view of ALL aspects </li></ul><ul><li>Best scenario – One of the founders has it. </li></ul>
  36. 37. EQUITY LEECHES 6
  37. 38. Equity Leeches <ul><li>The better the idea, the more will come </li></ul><ul><ul><li>Fund raising </li></ul></ul><ul><ul><li>Strategic introductions </li></ul></ul><ul><ul><li>Advisors </li></ul></ul>
  38. 39. Equity Leeches <ul><li>Dodge the leeches </li></ul><ul><li>Learn to identify the valuable ones </li></ul><ul><li>Try working with them </li></ul><ul><li>Triple-Check with references </li></ul>
  39. 40. ADVISORS 7
  40. 41. Advisors – How to identify? <ul><li>High-tech celebrity name droppers </li></ul><ul><li>NOT! </li></ul>Yossa’leh Vardi is my #3 QuickDial …
  41. 42. Advisors <ul><li>Choose as if you’re choosing a partner </li></ul><ul><li>Be generous with the right ones </li></ul><ul><li>Advisors might be relevant to specific periods </li></ul>
  42. 43. Advisors <ul><li>Advisors “Pushed” by your investors </li></ul><ul><ul><li>Only accept if they qualify </li></ul></ul>
  43. 44. “ BY THE BOOK” ISSUES 8
  44. 45. By the book… <ul><li>“ A startup should work 14 hours / day” </li></ul>
  45. 46. By the book… <ul><li>“ You need an office manager” </li></ul>
  46. 47. By the book… <ul><li>“ You need a CFO” </li></ul>
  47. 48. GENERAL INSIGHTS 9
  48. 49. Funds <ul><li>Being hungry – Helps you stay lean </li></ul><ul><li>Go over your budget twice a week </li></ul><ul><li>Change to your working currency </li></ul>
  49. 50. Discounted Services <ul><li>… for Equity </li></ul><ul><ul><li>Lawyer </li></ul></ul><ul><ul><li>Equipment provider </li></ul></ul>
  50. 51. Share VS ESOP <ul><li>No matter how early, avoid giving out “founder shares” </li></ul><ul><li>(God invented ESOP for that) </li></ul>
  51. 52. Tools, Software licenses <ul><li>Licensing Programs – Saves $$$ </li></ul><ul><ul><li>Microsoft Empower </li></ul></ul><ul><ul><li>Microsoft BizSpark </li></ul></ul><ul><li>Google Services </li></ul>
  52. 53. Used Equipment <ul><li>An entire startup office can be raised using used equipment for half the cost </li></ul>
  53. 54. Inspiration <ul><li>Guy Kawasaki (Garage Ventures) </li></ul><ul><li>Paul Grahm (Y Combinator) </li></ul><ul><li>Ishay Green (CTO, Soluto) </li></ul>
  54. 55. BE YOURSELF 10
  55. 56. <ul><ul><li>&quot;Be yourself&quot; is about the worst advice you can give some people” </li></ul></ul><ul><ul><li>~Tom Masson </li></ul></ul>
  56. 57. http://www.soluto.com Register for an early beta!
  57. 58. Thank You <ul><li>Questions, Comments, Flame </li></ul><ul><ul><li>[email_address] </li></ul></ul>

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