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7 (of 22) rules of Storytelling for Business and Product Launch

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7 (of 22) rules of Storytelling for Business and Product Launch

  1. 1. Whoever tells the best story wins Storytelling in Business and Product Launch ShapelyDesign.comcreative support by Monika Gorska, Phd 7 of 22 rules
  2. 2. „ „Why storytelling? Stephen Denning author: The Leader's Guide to Radical Management It’s simple. Nothing else works!
  3. 3. creative support ShapelyDesign.commonikagorska.com Hi, I am mOnika Gorska ... In  my  Story  Factory,  I  empower  entrepreneurs,  on  line  experts  and  coaches    to  tell   stories  about  their  companies,  projects  and  themselves  in  such  a  way,  that  everyone  will   listen.  Even  if  they  whisper. As  a  journalist,  I  reveal  where  to  find  the  most  interes@ng  stories. As  an  interna@onal  award-­‐winning  director  and  fes@val  juror,  I  teach  how  to  construct   stories  that  aCract  aCen@on  and  move  into  ac@on. As  a  lecturer,  trainer  and  coach  I  help  to  amplify  natural  storytelling  skills,  and  quite   painlessly  deal  with  the  errors. I  do  it  because  for  the  past  22  years  I  have  collected  thousands  of  stories  and   experienced  their  power  of  transforming  lives,  brands,  or  even  the  world. On  this  basis,  I  developed  a  proven,  proprietary  methodology  of  storytelling,  which   helps  to  aCract  the  right  customers  and  partners,  to  stand  out  from  the  compe@@on,   and,  most  importantly,  gives  a  clear  message  as  to  why  YOU're  the  best  possible  choice.
  4. 4. YOU storytelling THE ROCK SOLID FoUNDATION F BRANDS
  5. 5. STORYTELLING IS ALL ABOUT RELATIONShips oXytocin + Cortisol =Story= creative support ShapelyDesign.commonikagorska.com 1 Made since 100 000 years
  6. 6. Why are you telling this? What do you want listeners to remember from your story? BEGIN WITH THe eND Message Story creative support ShapelyDesign.commonikagorska.com 2
  7. 7. SHOW, DON’T TELL Tell your story to create a movie in your listeners head, so he can imagine, feel, smell and taste what you’re talking about 6
  8. 8. Super Star Your client should feel like a super hero in this movie. You act as a director. BE a DIRECTOR7
  9. 9. 11 The little mistakes add a natural , unique taste to your story Be AUTHENTIC, nOT PERFECT Authenticity
  10. 10. Litle Red Riding Hood was walking through the forest, when suddenly SCARY WOLF jumped out of the bushes... KEEP the TENSION UP The Little Red Riding Hood Story method creative support ShapelyDesign.commonikagorska.com 19 THE SCARY WOLF
  11. 11. In business all stories have to end with a happy ending. But a big, hungry shark must be always near. 6 SHOW THE HAPPY END creative support ShapelyDesign.commonikagorska.com 22
  12. 12. step 1 step 2 step 3 step 4 Start with „why?” How you’re unique? Find the right story Construct the story Storytelling is more then just a tool. It’s a strategy to create a valuble business
  13. 13. 3 story generators success FAILURE TURNING POINT monikagorska.com creative support ShapelyDesign.com
  14. 14. 2 Storytelling tools monikagorska.com creative support ShapelyDesign.com
  15. 15. the Day Before... the Challenge the Struggle the Saviour: YOU the Happy End HAPPY CLIENT STORY monikagorska.com creative support ShapelyDesign.com
  16. 16. THE STORY in 9 stepstm
  17. 17. SETTING Here and now or somewhere, once upon a time... How much I succeded to move/engage the listener opowieśćw 9 krokach tm monikagorska.com creative support ShapelyDesign.com
  18. 18. SETTING Here and now or somewhere, once upon a time... HERO Someone lives a normal life... How much I succeded to move/engage the listener opowieśćw 9 krokach tm monikagorska.com creative support ShapelyDesign.com
  19. 19. SETTING Here and now or somewhere, once upon a time... HERO Someone lives a normal life... NEED/ GOAL Suddenly he desires to achieve something. The stakes are high... How much I succeded to move/engage the listener opowieśćw 9 krokach tm monikagorska.com creative support ShapelyDesign.com
  20. 20. SETTING Here and now or somewhere, once upon a time... HERO Someone lives a normal life... NEED/ GOAL Suddenly he desires to achieve something. The stakes are high... antagonist How much I succeded to move/engage the listener But someone, or something wants to stop him... opowieśćw 9 krokach tm monikagorska.com creative support ShapelyDesign.com
  21. 21. SETTING Here and now or somewhere, once upon a time... HERO Someone lives a normal life... NEED/ GOAL Suddenly he desires to achieve something. The stakes are high... antagonist THE OBSTACLES THE CONFLICT The tension goes up... How much I succeded to move/engage the listener But someone, or something wants to stop him... opowieśćw 9 krokach tm monikagorska.com creative support ShapelyDesign.com
  22. 22. SETTING Here and now or somewhere, once upon a time... HERO Someone lives a normal life... NEED/ GOAL Suddenly he desires to achieve something. The stakes are high... antagonist THE OBSTACLES THE CONFLICT The tension goes up... CLIMAX The hero struggles the final battle for his goal and loses... But in the end he wins... How much I succeded to move/engage the listener But someone, or something wants to stop him... opowieśćw 9 krokach tm monikagorska.com creative support ShapelyDesign.com
  23. 23. And he lives happily ever after. SETTING Here and now or somewhere, once upon a time... HERO Someone lives a normal life... NEED/ GOAL Suddenly he desires to achieve something. The stakes are high... antagonist THE OBSTACLES THE CONFLICT The tension goes up... CLIMAX The hero struggles the final battle for his goal and loses... But in the end he wins... How much I succeded to move/engage the listener But someone, or something wants to stop him... opowieśćw 9 krokach tm BACK TO BALANCE monikagorska.com creative support ShapelyDesign.com
  24. 24. paris Cafe de 3 Ingredients Secret Storytelling Sauce monikagorska.com creative support ShapelyDesign.com
  25. 25. antagonista ale ktoś lub coś, bardzo nie chce, żeby to się udało antagonist opowieśćw 9 krokach tm monikagorska.com creative support ShapelyDesign.com to be continued...
  26. 26. creative support ShapelyDesign.commonikagorska.com 1 Made since 100 000 years and have I said that? STORYTELLING IS ALL ABOUT RELATIONShips monikagorska.com
  27. 27. It depends on you, wheteher your bussines, or your life, will be a poor, or a Great Story Monika Górska, dr story
  28. 28. if you want TO master more storytelling TOOLS and TO get free e-book „9 habits of inspiring communication” see you at www.monikagorska.com soon in English all right reserved © monikagorska.com ShapelyDesign.comcreative support by

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