The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
Take Charge Of Intranet 2.0 Initiatives
1. For IT Decision Makers
Take Charge of Your Intranet 2.0 Initiatives
by Mark Fidelman
MindTouch, Inc.
table of Contents For centuries, their credit has been claimed by others. They are routinely robbed
Innovation and the Collaborative of promotions and blamed for failures. But, look who’s laughing now. Middle
Intranet .......................................1 managers are at the center of the Intranet 2.0 universe, and it’s about time.
Uniquely Situated .......................2 In the business world today, you must innovate or die, and the plug is pulled
MindTouch Support for Pilot quickly on those that don’t make it. Smart companies don’t wait for the next
Projects.......................................2 Steve Jobs to show up at their door; they use the power of collective thought –
User Adoption Grows – primarily from those middle managers – to generate and implement innovative
No Problem for MindTouch ideas. To motivate and empower that collective thought, the corporate Intranet
Standard .....................................3 has become the platform of choice. At the most effective and competitive
MindTouch Enterprise – organizations, an Intranet 2.0 platform supports the rapid development of
Implement Innovation .................3 strong personal networks that connect people and their ideas to facilitate
collaboration, knowledge sharing, and project execution.
Yet, many companies have not implemented Intranet 2.0 concepts. Their
Intranets remain encyclopedic; the users are merely students of static
information. This paper looks at the role of the middle manager in initiating a
MindTouch Intranet 2.0 solution, building consensus in its use, and expanding
its reach across the enterprise to create a collaborative environment that fosters
innovation.
InnovatIon and the CollaboratIve Intranet
Web 2.0 revealed the value that can be derived from mass participation. Intranet
2.0 adapts those same social technologies to the smaller enterprise domain to
create a collaborative Intranet. Innovation grows as collective thought is both
enhanced and subjected to the increased scrutiny of real-time collaborators.
It all makes sense when one understands Intranet 2.0 implementation best
practices. Absent the depth and cultural motivation of open web social networks,
a collaborative Intranet can only go where user adoption takes it. And, like the
consensus of collective thought, user adoption is a more reliable indicator of
valuable innovation. User adoption and collective thought grow more efficiently
5. headquarters Mindtouch partners
MindTouch, Inc. Certified vendors
555 West Beech Street ASK Knowledge-n-Aber Pty. Ltd.
San Diego, CA 92101 Corra Tech Nukak Technologies
Tel: +1 619.795.8459
Elvenite AB Productive Edge
Fax: +1 619.795.3948
Esolia Solutions First
Email: marketing@mindtouch.com
Fairway Technologies Tinval
www.mindtouch.com
Intertesto
MindTouch Inc. is the leader technology partners
in Enterprise 2.0 Collaborative
Aurelia Reporter Pentaho
Networks and is changing the
GroundWork Salesforce.com
way businesses capture, share
and collaborate on information. Kaltura ScreenSteps
With MindTouch, companies are Microsoft SugarCRM
revolutionizing how they work and
MySQL The Washington Post
increasing returns on investment
Novell
from existing software, hardware
and humanware.
MindTouch serves more than 16 join Mindtouch
million users and thousands of
companies. Customers include
Mozilla, Microsoft, Intel, Intuit, The
Washington Post, EMC, Harvard,
Timberland, The US Army and The
United Nations. MindTouch users
report double-digit percentage
increases in productivity and
orders of magnitude of return on
investment from their MindTouch
powered Collaborative Intranets,
Extranets and Documentation
Portals.