SlideShare a Scribd company logo
1 of 28
TWITTER Written By:  Frank Gorton ,[object Object],@frankgorton
WHAT IS  TWITTER micro-blogging 140 characters cross between IM and chat short updates
WHY USE TWITTER drive traffic to your blog virtual water cooler marketing platform major source of news informal polls just plain fun customer service competitive market analysis collaboration instant meetups more intimate relationship with clients
CANDID REASONS FOR TWITTER @Genuine -  Questions answered. Just like yours just now. I have 1000's of experts waiting to give me advice.  @ahrycyk  - connecting with like-minded people and interacting with them. To me, the interaction is paramount.  @mullally_engine  - referrals and local news that you can't really get elsewhere  @dinalew  - info: news, tech, assns & connect: way to keep in touch with people--has supplemented email and almost replaced IM  @hcdelp  - Would never have time to hunt so many articles/opinions. I learn a ton every day.
WHO IS ON TWITTER Whole Foods Comcast General Motors Dell Kodak Zappos Jimmy Fallon P. Diddy Ellen Degeneres President Obama Ashton Kutcher
GOLDEN RULE OF SOCIAL MEDIA   Social Media is not a one way broadcast.  You must listen first and then interact with your users, or  you will quickly be labeled as outside noise and  be ignored.
GETTING STARTED Twitter is free so signup today at www.twitter.com. Add your picture and fill out your profile with information about yourself. Add a link to your site or blog where people can learn more about you. LISTEN before you speak, and become part of the community.
[object Object],[object Object],[object Object],[object Object],GETTING STARTED
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GETTING STARTED
GETTING STARTED ,[object Object],[object Object],[object Object],[object Object]
WHAT TO TWEET? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IF I AM A BUSINESS? ,[object Object],[object Object],[object Object],[object Object],[object Object]
YOUR TWEET FORMULA People use Twitter for many different purposes.  Each person will  have a different use, and style and it will vary from person to person.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YOUR TWEET FORMULA
RETWEET Re-tweeting is when repeat/quote someone's tweet that you found interesting. This is one of the best ways to become more recognized in your industry the more valuable your tweets the more people will re-tweet your posts.
[object Object],[object Object],[object Object],[object Object],RE-TWEETING
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RE-TWEETING FORMULA
SEARCH ON TWITTER The Search tool is your way to listen for your name, your competitor’s name, or other words and topics related to your space.  Search.twitter.com is becoming “The” place to go to get the pulse of  what people are saying to one another about a topic or person.  Think  of it as Competitive Analysis on steroids.
[object Object],[object Object],[object Object],SEARCH ON TWITTER
[object Object],[object Object],[object Object],SEARCH ON TWITTER
[object Object],[object Object],SEARCH ON TWITTER
#HASHTAGS Hashtags are a convention to use to allow you to add  additional context to your tweets. They allow you to group similar Tweets and review the conversation  from multiple people on www.hashtags.org To use hashtags all you have to do is put a # in front of a topic that you are writing about.
[object Object],STATISTICS ON TWITTER
[object Object],[object Object],STATISTICS ON TWITTER
[object Object],[object Object],TWITTER VIDEO PRIMER
[object Object],[object Object],EVAN WILLIAMS ON TWITTER
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IMAGES USED
[object Object],[object Object],[object Object],[object Object],THANKS AND CONTACT INFO

More Related Content

What's hot

Complete guide Twitter analytics
Complete guide Twitter analytics Complete guide Twitter analytics
Complete guide Twitter analytics
Diego Sánchez
 
SCORE Twitter Training
SCORE Twitter TrainingSCORE Twitter Training
SCORE Twitter Training
Kevin Dean
 
Beginner's Guide to Marketing on Social Networks
Beginner's Guide to Marketing on Social NetworksBeginner's Guide to Marketing on Social Networks
Beginner's Guide to Marketing on Social Networks
AWeber
 
Rural social media presentation
Rural social media presentationRural social media presentation
Rural social media presentation
The Abbi Agency
 
SocialMedia101 - Twitter
SocialMedia101 - TwitterSocialMedia101 - Twitter
SocialMedia101 - Twitter
meghanbeattie
 

What's hot (19)

How to get more twitter followers organically
How to get more twitter followers organicallyHow to get more twitter followers organically
How to get more twitter followers organically
 
Talon For Twitter
Talon For TwitterTalon For Twitter
Talon For Twitter
 
Tips and tricks about Social media marketing
Tips and tricks about Social media marketingTips and tricks about Social media marketing
Tips and tricks about Social media marketing
 
Social Media Set Up
Social Media Set UpSocial Media Set Up
Social Media Set Up
 
Twitter For Business
Twitter For BusinessTwitter For Business
Twitter For Business
 
Simple Step By Step Twitter Guide for Beginners
Simple Step By Step Twitter Guide for BeginnersSimple Step By Step Twitter Guide for Beginners
Simple Step By Step Twitter Guide for Beginners
 
Complete guide Twitter analytics
Complete guide Twitter analytics Complete guide Twitter analytics
Complete guide Twitter analytics
 
Ohana media social media metrics-slideshare
Ohana media   social media metrics-slideshareOhana media   social media metrics-slideshare
Ohana media social media metrics-slideshare
 
SCORE Twitter Training
SCORE Twitter TrainingSCORE Twitter Training
SCORE Twitter Training
 
Build email subscribers from social media
Build email subscribers from social mediaBuild email subscribers from social media
Build email subscribers from social media
 
Getting Social: What You Need To Do Now To Engage with a new Social World.
Getting Social: What You Need To Do Now To Engage with a new Social World.Getting Social: What You Need To Do Now To Engage with a new Social World.
Getting Social: What You Need To Do Now To Engage with a new Social World.
 
Beginner's Guide to Marketing on Social Networks
Beginner's Guide to Marketing on Social NetworksBeginner's Guide to Marketing on Social Networks
Beginner's Guide to Marketing on Social Networks
 
The Complete Guide to Instagram Analytics
The Complete Guide to Instagram Analytics The Complete Guide to Instagram Analytics
The Complete Guide to Instagram Analytics
 
Effective Social Media Techniques
Effective Social Media TechniquesEffective Social Media Techniques
Effective Social Media Techniques
 
Rural social media presentation
Rural social media presentationRural social media presentation
Rural social media presentation
 
Social Media Usage by Telecommunications Companies in Nigeria
Social Media Usage by Telecommunications Companies in NigeriaSocial Media Usage by Telecommunications Companies in Nigeria
Social Media Usage by Telecommunications Companies in Nigeria
 
How to Target a Solid Social Media Following
How to Target a Solid Social Media FollowingHow to Target a Solid Social Media Following
How to Target a Solid Social Media Following
 
SocialMedia101 - Twitter
SocialMedia101 - TwitterSocialMedia101 - Twitter
SocialMedia101 - Twitter
 
Twitter 101 presentation
Twitter 101 presentationTwitter 101 presentation
Twitter 101 presentation
 

Similar to Twitter - Social Media 4 Me by @frankgorton

Why You've Got to Be Tweeting
Why You've Got to Be TweetingWhy You've Got to Be Tweeting
Why You've Got to Be Tweeting
denabotbyl
 
Hands-on Social Media 4: Microblogging And Buzz
Hands-on Social Media 4: Microblogging And BuzzHands-on Social Media 4: Microblogging And Buzz
Hands-on Social Media 4: Microblogging And Buzz
agencyside
 
Twitter Me This: Intro to Twitter
Twitter Me This: Intro to TwitterTwitter Me This: Intro to Twitter
Twitter Me This: Intro to Twitter
Holly Ross
 
Twitter For Your Personal Brand 4 10
Twitter For Your Personal Brand 4 10Twitter For Your Personal Brand 4 10
Twitter For Your Personal Brand 4 10
TomHume
 
Supercharge your small business with social media sept 2010 update
Supercharge your small business with social media sept 2010 updateSupercharge your small business with social media sept 2010 update
Supercharge your small business with social media sept 2010 update
scorephila
 
SOCIAL MEDIA AS A TOOL FOR BUSINESS EXPANSION
SOCIAL MEDIA AS A TOOL FOR BUSINESS EXPANSIONSOCIAL MEDIA AS A TOOL FOR BUSINESS EXPANSION
SOCIAL MEDIA AS A TOOL FOR BUSINESS EXPANSION
Genesis Onomiwo (MNIM)
 

Similar to Twitter - Social Media 4 Me by @frankgorton (20)

Twitter For Business
Twitter For BusinessTwitter For Business
Twitter For Business
 
Twitter
TwitterTwitter
Twitter
 
Why You've Got to Be Tweeting
Why You've Got to Be TweetingWhy You've Got to Be Tweeting
Why You've Got to Be Tweeting
 
Twitter101forjobsearchersrjm 124517690932 Phpapp02
Twitter101forjobsearchersrjm 124517690932 Phpapp02Twitter101forjobsearchersrjm 124517690932 Phpapp02
Twitter101forjobsearchersrjm 124517690932 Phpapp02
 
TEMP
TEMPTEMP
TEMP
 
Twitter 101 for Business
Twitter 101 for BusinessTwitter 101 for Business
Twitter 101 for Business
 
Coffee Twalk One: Twitter and Beyond
Coffee Twalk One: Twitter and BeyondCoffee Twalk One: Twitter and Beyond
Coffee Twalk One: Twitter and Beyond
 
Twitter Basics for Business
Twitter Basics for BusinessTwitter Basics for Business
Twitter Basics for Business
 
Hands-on Social Media 4: Microblogging And Buzz
Hands-on Social Media 4: Microblogging And BuzzHands-on Social Media 4: Microblogging And Buzz
Hands-on Social Media 4: Microblogging And Buzz
 
Twitter101
Twitter101Twitter101
Twitter101
 
Twitter Me This: Intro to Twitter
Twitter Me This: Intro to TwitterTwitter Me This: Intro to Twitter
Twitter Me This: Intro to Twitter
 
Twitter For Your Job Search And Personal Brand 4 10[3]
Twitter  For  Your  Job  Search And  Personal  Brand 4 10[3]Twitter  For  Your  Job  Search And  Personal  Brand 4 10[3]
Twitter For Your Job Search And Personal Brand 4 10[3]
 
Twitter For Your Personal Brand 4 10
Twitter For Your Personal Brand 4 10Twitter For Your Personal Brand 4 10
Twitter For Your Personal Brand 4 10
 
Twitter
TwitterTwitter
Twitter
 
To Tweet Or Not To Tweet
To Tweet Or Not To TweetTo Tweet Or Not To Tweet
To Tweet Or Not To Tweet
 
Supercharge your small business with social media sept 2010 update
Supercharge your small business with social media sept 2010 updateSupercharge your small business with social media sept 2010 update
Supercharge your small business with social media sept 2010 update
 
Twitter basic
Twitter basicTwitter basic
Twitter basic
 
Twitter basic
Twitter basicTwitter basic
Twitter basic
 
SOCIAL MEDIA AS A TOOL FOR BUSINESS EXPANSION
SOCIAL MEDIA AS A TOOL FOR BUSINESS EXPANSIONSOCIAL MEDIA AS A TOOL FOR BUSINESS EXPANSION
SOCIAL MEDIA AS A TOOL FOR BUSINESS EXPANSION
 
Twitter, Facebook Pages and This Social Media Thing
Twitter, Facebook Pages and This Social Media ThingTwitter, Facebook Pages and This Social Media Thing
Twitter, Facebook Pages and This Social Media Thing
 

Recently uploaded

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

Recently uploaded (20)

Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 

Twitter - Social Media 4 Me by @frankgorton

  • 1.
  • 2. WHAT IS TWITTER micro-blogging 140 characters cross between IM and chat short updates
  • 3. WHY USE TWITTER drive traffic to your blog virtual water cooler marketing platform major source of news informal polls just plain fun customer service competitive market analysis collaboration instant meetups more intimate relationship with clients
  • 4. CANDID REASONS FOR TWITTER @Genuine - Questions answered. Just like yours just now. I have 1000's of experts waiting to give me advice. @ahrycyk - connecting with like-minded people and interacting with them. To me, the interaction is paramount. @mullally_engine - referrals and local news that you can't really get elsewhere @dinalew - info: news, tech, assns & connect: way to keep in touch with people--has supplemented email and almost replaced IM @hcdelp - Would never have time to hunt so many articles/opinions. I learn a ton every day.
  • 5. WHO IS ON TWITTER Whole Foods Comcast General Motors Dell Kodak Zappos Jimmy Fallon P. Diddy Ellen Degeneres President Obama Ashton Kutcher
  • 6. GOLDEN RULE OF SOCIAL MEDIA Social Media is not a one way broadcast.  You must listen first and then interact with your users, or you will quickly be labeled as outside noise and be ignored.
  • 7. GETTING STARTED Twitter is free so signup today at www.twitter.com. Add your picture and fill out your profile with information about yourself. Add a link to your site or blog where people can learn more about you. LISTEN before you speak, and become part of the community.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. YOUR TWEET FORMULA People use Twitter for many different purposes.  Each person will have a different use, and style and it will vary from person to person.
  • 14.
  • 15. RETWEET Re-tweeting is when repeat/quote someone's tweet that you found interesting. This is one of the best ways to become more recognized in your industry the more valuable your tweets the more people will re-tweet your posts.
  • 16.
  • 17.
  • 18. SEARCH ON TWITTER The Search tool is your way to listen for your name, your competitor’s name, or other words and topics related to your space. Search.twitter.com is becoming “The” place to go to get the pulse of what people are saying to one another about a topic or person. Think of it as Competitive Analysis on steroids.
  • 19.
  • 20.
  • 21.
  • 22. #HASHTAGS Hashtags are a convention to use to allow you to add additional context to your tweets. They allow you to group similar Tweets and review the conversation from multiple people on www.hashtags.org To use hashtags all you have to do is put a # in front of a topic that you are writing about.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.

Editor's Notes

  1. TWITTER Written by Frank Gorton