Social Media Usage by Telecommunications Companies in Nigeria


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Social Media Usage by Telecommunications Companies in Nigeria

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Social Media Usage by Telecommunications Companies in Nigeria

  1. 1. Social Network Analysis Telcoms Company in Nigeria By Jide Ogunleye
  2. 2. Networks in Nigeria  Etisalat Nigeria  MTN Nigeria  Airtel Nigeria  Gloworld
  3. 3. Social Network Sites in Use  Facebook  Twitter  Youtube  Google Plus
  4. 4. Facebook Pages Facebook Pages are for businesses, organizations and brands to share their stories and connect with people.
  5. 5. Facebook Pages Facebook Pages can be customized by adding apps, posting stories, hosting events and more.
  6. 6. Facebook Pages Facebook Pages allows you to Engage and grow your audience by posting regularly. People who like your Page will get updates in their news feeds.
  7. 7. Usage of Facebook By Telcos Etisalat Nigeria MTN Nigeria Gloworld Airtel Nigeria Likes 233,167 817,661 118,977 294,571 Virality 3,473 9,494 14,571 23,021
  8. 8. Usage of Facebook By Telcos 0 200,000 400,000 600,000 800,000 1,000,000 Etisalat MTN Airtel Glo Virality Likes
  9. 9. Etisalat Facebook Usage Etisalat Nigeria is ranked number 3, having over 233,000 fans on Facebook and over 3,000 people talking about it.
  10. 10. MTN Facebook Usage From the current statistics, MTN Nigeria is leading on the number of likes but not so much in terms of virality, having about 9,000 people talking about it.
  11. 11. Airtel Facebook Usage Airtel Nigeria happens to be doing very well on Facebook, having the second highest number of fans and the highest number (23,021) of people talking about it.
  12. 12. Glo Facebook Usage Gloworld has the lowest fan base in the telecoms industry with less than 120,000 likes, but high level of virality, having over 14,000 people talking about them.
  13. 13. How can we increase fan base on Facebook for Telco?
  14. 14. How can we increase fan base on Facebook for Telco?  Promoted Stories/Post  Announcement by the Brand  Latest Events  Engaging the targets
  15. 15. Promoted Stories/Post Promoted Stories/Post can be a status message, event, post, note or even an image you wish to reach more targets. Promoted Stories/Post are usually paid for, unlike other post which are free.
  16. 16. Promoted Stories/Post Recent research has proven that the reason why Airtel is doing so well is because most of their post are promoted. Hence, giving them a wider reach and larger fan base on Facebook.
  17. 17. Announcements by the brand All announcement and publications should be made available on the fan page. For example, the recent ban of promos by NCC should also be posted on the page
  18. 18. Latest Events The Facebook page should be a one stop spot for customers to find almost all what they need to know, especially upcoming and past events.
  19. 19. Engaging the Targets Engaging your targets is one of the best way to increase the fan base. Engagement can come in the form of asking certain questions and rewarding fans who participated. People like it when they have personal connection with a brand, so when a customer ask a question/complain, providing a personalized response to the user would make him more loyal to the brand.
  20. 20. Twitter Twitter is a micro blogging platform that allows brands and people share short messages
  21. 21. Twitter Users following a brand will see the latest tweets(messages) posted by the brand on their timeline. Followers can decide to retweet or reply a tweet.
  22. 22. Usage of Twitter By Telcos Etisalat Nigeria MTN Nigeria Gloworld Airtel Nigeria Tweets 18,994 14,282 2,680 3,218 Followers 36,254 149,954 15,257 11,864
  23. 23. Usage of Twitter By Telcos 0 50,000 100,000 150,000 200,000 Etisalat MTN Airtel Glo Followers Tweets
  24. 24. Etisalat Twitter Usage Etisalat Nigeria is ranked number 2, having over 18,000 tweets and 36,254 followers
  25. 25. MTN Nigeria Twitter Usage MTN Nigeria is leading on Twitter, with 14,282 tweets and 149,954 followers
  26. 26. Gloworld Twitter Usage Glo has 2,680 tweets and15,257 followers
  27. 27. Airtel Twitter Usage
  28. 28. Airtel Twitter Usage Airtel Nigeria has 3,218 tweets and 11,864 followers
  29. 29. How can we increase followers on Twitter for Telco?
  30. 30. Followers can be increased by:  Thanking your followers  Staying Active  Engage and Contribute  Hash(#) Tagging  It should not always be about the Brand
  31. 31. Thank Your Followers Thanking new followers shows them that you value them, and they are not following a media engine, but rather connecting with the brand.
  32. 32. Stay Active Let your followers know you are there. Ensure to post often, share interesting articles, pictures or even videos. Just something to create an entertaining break and make people smile.
  33. 33. Engage and Contribute Ensure that it is not just the brand that is talking so it does not look like a one-way communication. Retweet tweets you find interesting. This is usually done by starting your tweet with “RT @username” where @username is the Twitter handle of the user being retweeted.
  34. 34. Hash(#) Tagging A brand can start its own #hashtag or engage in other conversation using the #hashtag. This is done by prefixing the hash mark (#) to keywords within your tweets. Hash Tagging is a great way to create large conversations with a larger community.
  35. 35. It should not always be about the Brand The brand does not have to be at the center of every tweet made. The goal should be to become part of a larger community, and engage others to respond. Otherwise the brand will appear to be just another sign post that will get lost in the noise.
  36. 36. YouTube YouTube allows billions of people to discover, watch and share videos.
  37. 37. Usage of YouTube By Telcos Etisalat MTN Nigeria Gloworld Airtel Nigeria Subscriber 1,378 345 155 385 Video Views 1,116,288 160,468 25,637 539,334
  38. 38. Usage of YouTube By Telcos 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Video Views Subscribers
  39. 39. Etisalat YouTube Usage Etisalat has 155 Subscribesrs and 25,637 video views on YouTube.
  40. 40. Gloworld YouTube Usage Gloworld has 1,378 subscribers and 1,116,288 Video Views
  41. 41. MTN YouTube Usage MTN Nigeria has 345 subscribers and 160,468 Video Views
  42. 42. Airtel YouTube Usage Airtel Nigeria has 385 subscribers and 539,334 Video Views