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Getting the Most Out of Your Website
1. Getting the Most Out of Your
Website
IOLTA Workshops
August 2, 2012
2. Your Presenter
Frederick L. Faulkner IV
– Fred Faulkner is the Principal at AIE Digital,
LLC, a digital marketing and web consultancy
focusing on associations and small to mid-
sized businesses.
– Spent 10 years at the American Bar
Association in various web-related roles
including Webmaster and starting the now
Digital Marketing department.
3. Our Time Today
• Today’s Challenges
• Managing and Meeting Today’s
Expectations
• How We Get There
7. Smartphones are reinventing
the connection between
companies and their
customers.
– Rich Miner
Partner, Google Ventures
Co-Founder, Android
8. Smartphones Email Marketing
Apps
Facebook eCommerce
SEO
Tablets Responsive Design
SEM
Pay Per Click
Social Media Analytics
LinkedIn CMS
Twitter ROI
Google
Databases
+ Pinterest CRM
26. Understand why and how
your audience uses
technology and then start to
align your communication
efforts.
– Brian Reich & Dan
Solomon, Authors of Media
Rules!
27. What makes content
engaging is relevancy. You
need to connect the contact
information with the content
information.
– Gail Goodman, President &
CEO, Constant Contact.