Thank you for coming. This meeting – and the ones like it in the US and APJ – are the most important meetings we have all year long. You represent the bulk of our customer base (85%) and we’re proud that you choose Dell for your technology needs. Before I update you on what’s been going on since I returned as CEO, I’d like to address some of the headlines you’ve seen lately. We recently announced that we’re nearing the end of our SEC investigation and our internal audit. Know that we hold ourselves to a much higher standard than what regulatory agencies require. But we’re committing the time and resources to ensure a comprehensive review and resolution to the findings.
Rich Media Presentation by Mike Saavedra www.saavedramedia.com
Digital Communicator My Story Raised by a “tech” Dad 2008 PRWeek “ PR Innovation of the Year” for Dell IdeaStorm
<ul><li>Although our craft is public relations , our business is brand marketing . </li></ul><ul><li>We offer a powerful combination of breakthrough, brand-building creativity and pioneering digital and social media strategies. </li></ul><ul><li>We are a ‘Top Ten’ agency . </li></ul>http://www.cohnwolfe.com/about-us/ Are you living these promises though your web presence?
“… our craft is public relations” “ Public Relations Firms” Search Engine Top 5 Ratings Cohn & Wolfe Position www.edelman.com www.ketchum.com www.misukanisodden.com www.shermancm.com www.5wpr.com www.shiftcomm.com Not in top 50 listings www.tilsonpr.com www.publicrelationsinc.com www.dpkpr.com www.Edelman.com www.cleapublicrelations.com Not in top 50 listings www.publicrelationsinc.com www.schenkein.com www.vollmerpr.com www.ventanapr.com www.onlineprservices.com Not in top 50 listings
:“We build brands” “ Brand Marketing” Search Engine Top 5 Ratings Cohn & Wolfe Position www.puretungsten.com www.brandcoolmarketing.com www.brandidentityguru.com www.liquidagency.com www.brandextract.com www.burson-marsteller.com Not in top 50 listings www.brandcoolmarketing.com www.agilecat.com www.bra ndidentityguru.com www.puretungsten.com www.burson-marsteller.com Not in top 50 listings brandmarketingworks.com brandidentityguru.com brennerbrandmarketing.com brandmarketingsystems.com brandcoolmarketing.com Not in top 50 listings
: “…pioneering digital and social media strategies” “ Digital Marketing” Search Engine Top 5 Ratings Cohn & Wolfe Position www.dma.net www.epicinnovations.com www.doubleclick.com www.threeminds.com www.ingenexdigital.com Not in top 50 listings www.digitalmarketingsys.com www.sas.com www.fusedigital.com www.digitalemails.com www.digitalmarketinginc.com Not in top 50 listings www.digitalmarketing.com www.digitaltargetmarketing.com www.digitalmarketingclub.com www.ybrant.com www.digitaloceanmarketing.com Not in top 50 listings
“ The emergence – and soon dominance – of digital and social media” <ul><li>6 Core Elements of Rich Media: </li></ul><ul><li>Email campaign </li></ul><ul><li>Micro -Sites </li></ul><ul><li>In-Page (audio, visual, animation, expandable message) </li></ul><ul><li>Emerging media (3D env.,flash, widgets, InGame env.) </li></ul><ul><li>Social networks </li></ul><ul><li>Live streaming video </li></ul>How to create a top 10 web presence
Opportunities with your top 5 clients Rich Media Rating Strengths MicroSite used for 2006 NER Product Launch; received national media attention Social Media 2006 Webby Award for receipt of > 3000 consumers’ baking memories online Email campaign to build on relationship with already happy customers 2007 Int’l Web Brand Award for email campaign (interactive banners) InPage video message Interactive media that can be tracked Emerging media to build on already strong web presence Opportunities Blog for happy customers to get/share news about product sand support User-friendly Live streaming video as the first step toward developing rich media presence