survey results from the audience research

1. Audience Research Survey
By Fatima Kadhem

2. Age Respondents:
13-15 year olds: 4.71%
16-18 year olds:66.67%
19-21 year olds: 25%
22-23 year olds: 4.71%

3. Gender
Female: 87.50% Male:12.50%

4. Why do you watch music videos?
Escapism: 50%
Entertainment: 33.33%
Socialising: 8.33%
Educational:25%
Relatable:79.17%
To gain information:12.50%
To see the artist:12.50%
The majority consume music videos as it is relatable to their
everyday life and also educational towards the situations they are
relating to.

5. What genre do you prefer?
Alternative Music 4.17%
Dance Music 8.33%
Easy Listening 12.50%
Hip Hop / Rap 12.50%
Indie Pop 25.00%
Inspirational 4.17%
Jazz 4.17%
New Age 4.17%
Opera 4.17%
Pop (Popular music) 87.50%
R&B / Soul 4.17%
Rock 12.50%

6. Do you like listening to pop music?
Yes:91.67% No: 8.33%

7. What is the most important?
Money:4.17%
Friendship:66.67%
Technology: 12.50%
Relationships:16.67%

8. What do you prefer seeing in music
videos?
Culture: 8.33%
Identity:58.33%
Thriller: 4.17%
Narrative:79.17%
Political:4.17%

9. Do you prefer a female or male
artist in music videos?
Female artist:91.30% Male artist:8.70%

10. Do you like concentration on
lighting in music videos?
Yes:95.83% No:4.17%

11. What camera shots do you prefer
seeing in music videos?
Extreme close ups: 8.33%
Close up of artist: 20.83%
Wide shot of background:29.17%
Medium shots:8.33%
Over the shoulder shots: 8.33%
Weather shots:12.50%
Point of view shots:12.50%