0
Search Engine Optimization + Content
In-Depth/Advanced
August 1st 2014
SEO + Content
Overview
What Affects Ranking?
Basics
Keyword Themes/Structure
Link Building
Content
Web Design
Keeping Up W...
SEO + Content
What Affects Ranking
On Page
- Content
- HTML
- Architecture
Off-Page
- Links
- Trust
- Social
- Personal
SEO + Content
Basics
Title Tag
Meta Description
Keywords
Img Tag
Keyword Research
Content
Page Performance
SEO + Content
Keyword Themes/Structure
Content Hubs
Behavioral Keyword Research
Qualifiers?
- Time/Date
- Price/Quality
- ...
SEO + Content
Link Building
“Every Link Must Be Earned” – moz
90/10 Rule
- Content is King
Why Do People Link To Your Site...
SEO + Content
Content
How Can You Create Value?
Utility
Emotional Response
Point of View (negative or positive)
Perceived ...
SEO + Content
Content
Types of Content?
Blog/Webinar
Videos
Infographics
FAQ
How To Guides
SEO + Content
Web Design
Your Design Matters!
Lower Bounce Rate
Increase Page Views
Time On Site
Links
Trust
SEO + Content
Keeping Up With SEO
Questions?
In-Depth/Advanced
August 1st 2014
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SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit

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William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.

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Transcript of "SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit"

  1. 1. Search Engine Optimization + Content In-Depth/Advanced August 1st 2014
  2. 2. SEO + Content Overview What Affects Ranking? Basics Keyword Themes/Structure Link Building Content Web Design Keeping Up With SEO
  3. 3. SEO + Content What Affects Ranking On Page - Content - HTML - Architecture Off-Page - Links - Trust - Social - Personal
  4. 4. SEO + Content Basics Title Tag Meta Description Keywords Img Tag Keyword Research Content Page Performance
  5. 5. SEO + Content Keyword Themes/Structure Content Hubs Behavioral Keyword Research Qualifiers? - Time/Date - Price/Quality - Intent - Location Topic Related Keywords - LSI - Proximity Use <h> tags Internal Links
  6. 6. SEO + Content Link Building “Every Link Must Be Earned” – moz 90/10 Rule - Content is King Why Do People Link To Your Site? Real Links Are A Result Of Positive Recognition Participate In The Internet
  7. 7. SEO + Content Content How Can You Create Value? Utility Emotional Response Point of View (negative or positive) Perceived Value
  8. 8. SEO + Content Content Types of Content? Blog/Webinar Videos Infographics FAQ How To Guides
  9. 9. SEO + Content Web Design Your Design Matters! Lower Bounce Rate Increase Page Views Time On Site Links Trust
  10. 10. SEO + Content Keeping Up With SEO
  11. 11. Questions? In-Depth/Advanced August 1st 2014
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