IABC/Seattle Morning Manager Nov 2011
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This is the presentation that our fellow communicator and IABC/Seattle member Kristin Graham delivered at the Morning Manager November event. The title: "Company Culture: How to Define it, Promote it, and Live it." Kristin is the VP, Engagement & Communications, at Expedia.
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IABC/Seattle Morning Manager Nov 2011
- 1. IABC Morning Manager Session Company Culture: How to define it, promote it, and live it Kristin Graham VP, Engagement & Communications Expedia, Inc.
- 3. Lesson Learned Culture isn’t a poster
- 5. Example: Culture @ Southwest Work Hard Desire to be the best Be courageous Display urgency Persevere Innovate Follow The Golden Rule Adhere to the Principles Treat others with respect Put others first Be egalitarian Demonstrate proactive Customer Service Embrace the SWA Family Have FUN Don't take yourself too seriously Maintain perspective Celebrate successes Enjoy your work Be a passionate Team player
- 6. Example: Culture @ Google
- 7. Example: Culture @ Zappos
- 8. Lesson Learned Culture doesn’t exist solely in the brain of your CEO. You need to help them define it… and live it
- 16. Launched Travel Reimbursement Benefit
- 17. Leader Involvement Was Key
- 18. Lesson Learned Short and sweet is better than long and lovely
- 20. Our Values: 2011
- 21. Our Mission OUR MISSION: To revolutionize travel through the power of technology To revolutionize travel through the power of technology To revolutionize travel through the power of technology
- 23. Glassdoor
- 24. They love you….
- 25. They hate you….
- 28. Culture attracts (and retains) like-minded people
- 30. Our Culture Mark Okerstrom (CFO) Dara (CEO) Secret Expedian Flash Mob
- 31. Lesson Learned Start with the basics. Find what culture elements suit your company and spend quality time developing them. Caution : Do fewer thing better.
- 35. Thank You! kgraham@expedia.com http://twitter.com/expedia http://twitter.com/kristingraham
Editor's Notes
- Provide another landscape option
- Let’s quickly frame how culture is defined and look at some current examples in the business space
- Here’s an example of how Southwest speaks to their internal culture on their job site
- You can find this list on Google’s career page. Could your company/leaders come up with your own Top 10 list – that everyone agreed on?
- You can find this list on Google’s career page. Could your company/leaders come up with your own Top 10 list – that everyone agreed on?
- Provide another landscape option
- Culture can’t just be a statement of fact; it’s a living, breathing thing that need constant and consistent care. And that starts at the top. Second bullet…thought from Zappos’ Tony Hsieh
- So let’s go back to why a corporate culture is important. When done well and sustained well, it can be a competitive differentiator and a brand enhancer
- Let’s quickly touch on an employee value proposition since it often gets confused with culture.
- Provide another landscape option
- Show video
- Show video
- When potential candidates visit any of our company job sites, they get a glimpse of the culture and what it’s like to work for one of our brands…the common theme is “fun”… Here, TripAdvisor clearly states their culture upfront – a sentiment that is repeated beginning at new employee orientation
- Flash mob with Dara & Mark Okerstrom
- Provide another landscape option