Coworking 7th Floor

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Coworking 7th Floor

  1. 1. CoWorking every dog has its days ! http://www.7thfloor.it http://coworking.pbwiki.com/CoworkingRome
  2. 2. What-is-that?
  3. 3. What-is-that? • shared office + cafe cultures
  4. 4. What-is-that? • shared office + cafe cultures • writers, developers, independents, cani sciolti http://www.flickr.com/photos/seba_tf/
  5. 5. What-is-that? • shared office + cafe cultures • writers, developers, independents, cani sciolti http://www.flickr.com/photos/seba_tf/ • the opposite of modern cafè http://www.flickr.com/photos/10363439@N00/ Uros Petrovic
  6. 6. objectives
  7. 7. objectives • local pinpoint for the web (1.0, 2.0, ...X.0) • local pinpoint for the softwarecommunitydeveloperaccount engineers • ease access to the skills for market players (SBE) http://www.flickr.com/photos/61123283@N00/ PhotoJeff
  8. 8. http://www.flickr.com/photos/jamie3529gq/ benefits for indepents - market players - users/SBE • lowering costs (operative,research..., transaction, PR, marketing...) • lowering skill shortage • increasing transparency
  9. 9. Independents
  10. 10. Independents • Developers • Information Architects • Webmaster • SEO/SEM/WebAnlist • Content Manager • Community Manager • Marketing http://www.flickr.com/photos/21667736@N00/ Art Freak • Media
  11. 11. trouble and needs • high level skills • low burgain power • PR • isolation • creativity - brainstorming • training http://www.flickr.com/photos/21667736@N00/ Art Freak
  12. 12. market players
  13. 13. market players • Web Agencies • Marketing Agencies • Software House http://www.flickr.com/photos/photosbymonicamichele/
  14. 14. problems & needs • skills shortage • Cost for the office • Research & Developement http://www.flickr.com/photos/photosbymonicamichele/
  15. 15. Stakeholders
  16. 16. Stakeholders • Users • SBE • Digital Divide http://www.flickr.com/photos/wiseacre/
  17. 17. problems & needs • Busineness Processes • Web apps (quality) • Security • e commerce • online adv - marketing • ebanking • egov http://www.flickr.com/photos/wiseacre/
  18. 18. responses
  19. 19. responses Sharing
  20. 20. responses Sharing • Resources • Facilities • Skills • Opportunities
  21. 21. responses Sharing • Resources on line: social networks - • Facilities communities • Skills • Opportunities
  22. 22. responses Sharing • Resources on line: social networks - • Facilities communities • Skills off line: barcamp - CoWorking • Opportunities
  23. 23. responses Sharing • Resources on line: social networks - • Facilities communities • Skills off line: barcamp - CoWorking • Opportunities settling down barcamps
  24. 24. services http://www.flickr.com/photos/58921048@N00/ rodrick.reidsma
  25. 25. services http://www.flickr.com/photos/58921048@N00/ rodrick.reidsma • wi-fi isle • cafe • location for envents • tech library • training facilities • meeting room • usability test place • usability test place • storage-back up • Storage-back up
  26. 26. governance
  27. 27. governance collective or space leaders? • The Starfish and The Spider, Ori Brafman Rod Becktrom • Catalysts and Guides (an open source dev model) http://www.flickr.com/photos/macca/
  28. 28. mission critical
  29. 29. mission critical • no critical mass no collaboration
  30. 30. mission critical • no critical mass no collaboration • keepeing the spaces populated and buzzing daily
  31. 31. mission critical • no critical mass no collaboration • keepeing the spaces populated and buzzing daily • the more people are in the less “your office” is
  32. 32. mission critical • no critical mass no collaboration • keepeing the spaces populated and buzzing daily • the more people are in the less “your office” is • the more your “office” is the the more sterile it could be.
  33. 33. Business Model Revenues Costs • • rent an isle rent a loft • • Storage connectivity • • training repair • • Usabilty test area administration • • Events hardware • • Projects Go Surfing http://www.flickr.com/photos/carlosjm/
  34. 34. Cubespace, Portland www.cubespacepdx. com Founded: 2006 by Eva Schweber, a nonprofit management consultant and her husband David Kominsky, a rabbi Cost: $250 per month or $40 a day. Includes Internet, unlimited local calls, and access to a break room stocked with snacks CubeSpace's spacious break room can also hold presentations and networking sessions. Member Bill Woodrich, a chiropractor still in the startup phase of his health consulting firm, Lifeblood, says he looked into other rent-a-desk options in the area, but said that while they were affordable, quot;They didn't really address any of my needs beyond space — there was no social environment I could relate to.quot;
  35. 35. 116 West Houston New York City www.116westhouston.com Founded: 1999 by John McGann, a musician- turned-computer programmer Cost: $100 to $700 per month. Includes Internet, access to laser printers, copiers, and scanners With no walls or partitions, quot;the space really fosters collaboration,quot; says founder John McGann, and that's proven appealing to entrepreneurs as well as writers, designers, and artists. He recently began a renovation project to triple the amount of public space  removing desks to make way for a small conference room and a larger lounge area that includes a hammock for power naps.
  36. 36. theOffice Santa Monica, California www.theofficeonline.com Founded: 2004 by filmmaker/ entrepreneur Aleks Horvat Cost: $249 per month, including Internet, a reference library, and beverages. (24/7 access is available for an additional fee) • Designed as an oasis for writers and other creative professionals, theOffice is arranged according to feng shui principles and furnished with top-of-the-line Aeron chairs and Bose noise-canceling headphones. A wall of plaques commemorates the successful film, TV, and book projects written on-site.
  37. 37. Habitat • Community Centered (developers, juornalists, designers, writers, filmakers...) • easier to market • Multi Purpose (professional melting pot) • more creativity and more knowledge sharing, opportunities
  38. 38. Where near the University of Rome La Sapienza
  39. 39. Links http://coworking.pbwiki.com/ http://coworking.pbwiki.com/CoworkingRome http://blog.coworking.info/2007/04/21/the-results- of-the-coworking-survey/ http://www.businessweek.com/smallbiz/content/ feb2007/sb20070226_761145.htm
  40. 40. credits Via Lima 22 00198 Roma Parioli - P.zza Ungheria - Villa Ada Tel 0685356507 a.genovese@00map.com scriptavolant@scriptavolant.net

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