Clearspring Widgetsphere

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Clearspring Widgetsphere

  1. 1. Reaching New Audiences in Web 2.0 Meet the Widgetsphere. April 17, 2007
  2. 2. Outline • Death of Portal • Birth of the Widgetsphere • Getting Started • Clearspring www.clearspring.com | www.widgify.com 2
  3. 3. Portal Model We aggregate content for you. por·tal [pawr-tl] (noun) - Also known as a gateway, a Web site that aims to be a major starting site for users…offering a range of services and content. www.clearspring.com | www.widgify.com 3
  4. 4. Key Portal Assumptions Distinguish Consumer and Producer Consumer - TV & Magazine • • Content creation is hard • Aggregation is hard • High storage/bandwidth cost • Get/Post (Synchronous) www.clearspring.com | www.widgify.com 4
  5. 5. Things Have Changed Prosumer is here. Prosumer - PC/Mobile • • Content and services open • Creation is easier • Storage & Bandwidth cheap! • Oh yea…AJAX & Flash www.clearspring.com | www.widgify.com 5
  6. 6. Social Aggregator We give YOU tools to aggregate, create, and share content www.clearspring.com | www.widgify.com 6
  7. 7. Widgets Building Blocks for the Social Aggregators widg·et [wij-it] (noun) - (1) Portable application component that can be executed across multiple platforms without requiring additional compilation (2) Lame cartoon character. (3) Thing that makes Guinness good. www.clearspring.com | www.widgify.com 7
  8. 8. Web Architecture Shifting Publication Mechanism Platform for Services From Web 1.0 To Web 2.0 ‫ ٭‬Unstructured HTML ‫ ٭‬Structured data & Web Services ‫ ٭‬Visit web pages ‫ ٭‬Content comes to you! ‫ ٭‬Websites ‫ ٭‬Widgets & Micro-content Web Pages Web Services www.clearspring.com | www.widgify.com 8
  9. 9. The Widgetsphere Not just MySpace, or… www.clearspring.com | www.widgify.com 9
  10. 10. The Widgetsphere Social Networks… www.clearspring.com | www.widgify.com 10
  11. 11. The Widgetsphere Blogs… www.clearspring.com | www.widgify.com 11
  12. 12. The Widgetsphere or Startpages… www.clearspring.com | www.widgify.com 12
  13. 13. The Widgetsphere It’s Everywhere. And it reaches billions worldwide www.clearspring.com | www.widgify.com 13
  14. 14. Sounds great dude. How do I do this widget thing? www.clearspring.com | www.widgify.com 14
  15. 15. Syndication Strategy Cycle Iteratively build a virtual destination in the Widgetsphere. • Plan • Design • Create • Promote • Distribute • Measure • Adapt • Lather, rinse, repeat. www.clearspring.com | www.widgify.com 15
  16. 16. Plan: Audience & Purpose Widget is a “stand-alone” product • Audience – Age – Demographic • Goals – Promotion – Monetization – Branding, etc. • Shelf-life – Television (channels) – Flyer (one-time deal) www.clearspring.com | www.widgify.com 16
  17. 17. Design: Size, Language, Function Planning bounds constraints • Size – Profile/Post (200 x 300 px) – Sidebar (150 x 300 px) – Startpage (200 x 200 px) • Language – Flash (social networks) – Javascript (some blogs/start pages) • Function – Outbound Linking (myspace) – Dynamic data loading – User permission to upgrade www.clearspring.com | www.widgify.com 17
  18. 18. Create: Pick your tools Choose Wisely. • Build your own stuff – Embed generation – Configuration management – Serving – Cross-domain services – Translation layer • Destination-Specific – Google – Live – Tagworld • Cross-Platform Tools – Guess who? ☺ www.clearspring.com | www.widgify.com 18
  19. 19. Promotion So about the ‘widget’ thing… • Make sure they know you have widgets • Don’t lead with “we got widgets…” • Tell them why it rocks • Let them play with it right there (live) • Let them grab directly from your site • Make sure widget is “self-perpetuating” Thanks to Peter from Photobucket from Clearspring www.clearspring.com | www.widgify.com 19
  20. 20. Distribute Many options and growing… • Your/affiliate site • Micro-sites – MySpace – Blogs • Widget Galleries – Google – Tagworld – Typepad • Viral distribution – Transform users into your engine • More interesting stuff on horizon… www.clearspring.com | www.widgify.com 20
  21. 21. Measure Pages are going. So what matters? • Audience – Views – Domains – Geographic distribution – Configuration • Engagement – Standard events – Custom events • Endorsement – Audience reception – Page location – Adoption path – Velocity www.clearspring.com | www.widgify.com 21
  22. 22. Adapt. You have more than one shot! • It’s easy • Do not wait • Update widget, or • Create new widget • Agile methods apply! www.clearspring.com | www.widgify.com 22
  23. 23. Open Issues Everyone’s got a beef. Aggregators Prosumers Widget Creators • Standards • Code verification • Search • Metrics • Service Conflicts • Discover • Distribution • Monetization Conflicts • Manage • Security • Framework Conflicts • Deploy • Monetization • Negative network effects • Portability www.clearspring.com | www.widgify.com 23
  24. 24. Widgets made simple No new skills. Write once, run everywhere. 2.5B Served. Web Your Hyper-syndication Audience. 1. Create Content Desktop 2. Distribute 3. Analyze 4. Update Devices www.clearspring.com | www.widgify.com 24
  25. 25. Like Widgets? Give me a shout! Hooman Radfar Founder, Clearspring Technologies Phone: 703.516.7676 Email: hooman@clearspring.com Web: www.clearspring.com Blog: www.widgify.com www.clearspring.com | www.widgify.com 25

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