Personal branding & advocacy

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Workshop on self-branding and advocacy.
It has been organized by the company Cambre (www.cambre-associates.com), a European Public Affairs and Public Relations consultancy. It has been running a series of workshops on the importance of reputation in today’s advocacy 3.0 environment (http://www.cambre-associates.com/about-us/advocacy-30.html).

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Personal branding & advocacy

  1. 1. Personal Branding Self-Branding and advocacy
  2. 2. Advocacy challenges Avantages of Personal Branding 5 essential laws Definition Brand construction Few tips Agenda
  3. 3. 7 Advocacy challenges
  4. 4. #1 Becoming recognized as an expert
  5. 5. #2 Maintaining your profile as an expert
  6. 6. #3 Managing your digital footprint
  7. 7. #4 Building trust
  8. 8. #5 Reconciling your personal Brand with your organizational aims ?
  9. 9. #6 Protecting your organizational brand
  10. 10. #7 Developping staff as brand ambassadors
  11. 11. The advantages of Personal Branding Clarity Attraction Loyalty Influence Ambassadors Self confidence Well being Success booster
  12. 12. 5 essential laws
  13. 13. #1 They are looking for you Unknown or not present on the web = you don’t exist Is your brand attractive enough?
  14. 14. A nightmare … When googling your name, what results do you get? ü  Only 2% ‘own’ the entire first page of results ü  Only 50% ‘own’ the first result ü  25% have no positive content at all ü  15% have at least one negative result, damaging their reputation Brandyourself, 2012
  15. 15. #2 Need to stand out
  16. 16. What do you want to be recognized for?
  17. 17. #3 Behaviors have evolved From monologues …. … to conversations
  18. 18. Interruption marketing ü  Hundreds of commercials a day ü  Only 14% of people still believe in commercials From monologues …
  19. 19. Permission marketing ü  78% of people believe in recommendations of other consumers ü  34% of all blog articles talk about products and services … to conversations
  20. 20. #4 Real and virtual worlds are complementray Only one brand !
  21. 21. #5 Personal versus company branding Your employees are your best ambassadors
  22. 22. #5 Personal versus company branding Why do you do what you do?
  23. 23. #5 Personal versus company branding Where the magic happens Extend Coaching
  24. 24. #5 Personal versus company branding Do you have a Social Media Policy?
  25. 25. « Your Personal Brand is the powerful, clear, positive idea that comes to mind whenever other people think of you » - Peter Montoya Definition
  26. 26. Branding Pull – Reinforces reputation Marketing Push – Promotes an offering Sale One - one Close
  27. 27. What is a personal brand ? A unique value proposition -  Authenticity -  Different -  Attractive
  28. 28. Authenticity Innovation Romance Entrepreneurship
  29. 29. Different Commodity Ordinary Brand Extraordinary
  30. 30. Attractive ! Who are you? What do you do? MOTIVATING !
  31. 31. Step 1 Check your brand Step 2 Discover your brand Step 3 Express your brand Step 4 Live your brand Step 5 Nurture your brand 5 steps to grow your brand
  32. 32. First, know your goal
  33. 33. Step 1 Check your brand ü  Attributes (+ and -) ü  Competencies ü  Strengths ü  Weaknesses ü  Team roles ü  Comments
  34. 34. My brand: authenticity Step 2 Discover your brand Know your VPs -  Vision/mission -  Values -  Passions) What am I passionate about?
  35. 35. My brand: different Step 2 Discover your brand What makes me unique? Compared to my competition: -  What do we have in common? -  What makes us different?
  36. 36. Be known selectively ! Who needs to know you? My brand: attractive Step 2 Discover your brand
  37. 37. Express your brand Public speaking Book Networking event Leaflet Business card Exhibition Sponsoring … Social networks Web site Ebook Blog Newsletter Smartphone application … Step 3 Express your brand
  38. 38. Express your brand Step 3 Express your brand How to express your brand while having fun?
  39. 39. Express your brand Step 3 Express your brand Which channels to reach my public?
  40. 40. The three Cs of Personal Branding 1.  Clarity 2.  Consistency 3.  Constancy
  41. 41. Your brand environment Step 4 Live your brand What’s your brand environment?
  42. 42. Step 4 Live your brand What color suits your brand?
  43. 43. Nurture your brand Step 5 Nurture your brand
  44. 44. Few tips 9 minutes a day Be lazy •  Do less for more results •  Reuse Do differently
  45. 45. Do you leave your fingerprint on everything you do?
  46. 46. Stay connected… Damien Colmant 0478 33 47 90 dcolmant@extend-coaching.com www.extend-coaching.com

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