OpenID market research<br />Finding out customers expectations on openid and strategic focus areas for OIDF 2011 and beyond<br />Kick Willemse February 2011<br />
Main targetgroups OpenID<br />Consumers using an OpenID<br />Service Providers OPENing up for external ID’s (RP)<br />Service Providers OPENing up their existing ID’s (IDP)<br />OEM – Tech Partners offering “OpenID inside”<br />Interestgroups <br />
So what do they expect from OpenID – OIDF?<br />We just don’t get the accountlinking<br />How do we promote our existing accounts to become openid’s<br />I see people dropping OpenID support?<br />Where can we provide input for future developments & improvements?<br />Will I get additional (verified) attributes?<br />I just implemented OpenID and now there is Xauth, Hybrid, Connect???<br />What activities OIDF is planning There is no info on website, news, social? <br />Digital Identity is high priority on the EU Digital Agenda <br />Do you have any succes data on 3rd party login to convince my board?<br />Membership Value?<br />Organisational structure and roles of OIDF?<br />
Collecting reactions and observations in an OpenID analysis<br />Strength and weaknesses for the internal situation<br />Opportunities and treats from an outside analysis<br /><ul><li>TOWS matrix to recognize strategic elements and map with existing focus areas</li></li></ul><li>
Strategic outcomes fit with Proposed Foundation Focus Areas 2011<br />Facilitate development of needed protocol and user experience specifications to achieve vision<br />Within OpenID working groups<br />And in cooperation with other organizations<br />Continue OpenID Summits<br />Including internationally<br />Advocacy and Education<br />Continue sharing what’s possible now and what we are working to enable<br />Streamlining and housecleaning. For instance:<br />E-signing for IPR contribution agreements<br />Better working group administration support<br />Safeguard IPR<br />
Some additional considerations<br />RP’s will use branded login buttons for preferred IDP’s, alternative IDP’s can be used with OpenID login box as IDP selector. Delegation by typing or select IDP (ie. @IDP, IDP.com)<br />Clear marketing and communication activity plan to increase transparent and up-to-date communication on OIDF website as primarily channel also for Spec work, and additionally using social media<br />Create best practice for main target groups on 3rd party login<br />Consumer, How to use and choose an OpenID<br />RP, How to connect to OpenID<br />IDP, How to be a good OpenID provider<br />Make sure to leverage existing install base, include mobile and not to loose user consent flow, when new simple protocol versions are released<br />Define a clear set of standardized attributes extending SREG-AX to leverage the strength of easy data exchange for RP’s<br />Make sure OpenID ABC is implemented by OIDF member RP’s<br />Create clear membership proposition and cover different interest during Summits. Position Summit to industry events like Mobile, Online retail,<br />Work with OIX and Oauth community to have a clear positioning paper<br />…or select your preferred OpenID provider<br />
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