OpenID SWOT analysis 2011

OpenID market research
Finding out customers expectations on openid and strategic focus areas for OIDF 2011 and beyond
Kick Willemse February 2011

Main targetgroups OpenID
Consumers using an OpenID
Service Providers OPENing up for external ID’s (RP)
Service Providers OPENing up their existing ID’s (IDP)
OEM – Tech Partners offering “OpenID inside”
Interestgroups

So what do they expect from OpenID – OIDF?
We just don’t get the accountlinking
How do we promote our existing accounts to become openid’s
I see people dropping OpenID support?
Where can we provide input for future developments & improvements?
Will I get additional (verified) attributes?
I just implemented OpenID and now there is Xauth, Hybrid, Connect???
What activities OIDF is planning There is no info on website, news, social?
Digital Identity is high priority on the EU Digital Agenda
Do you have any succes data on 3rd party login to convince my board?
Membership Value?
Organisational structure and roles of OIDF?

Collecting reactions and observations in an OpenID analysis
Strength and weaknesses for the internal situation
Opportunities and treats from an outside analysis
TOWS matrix to recognize strategic elements and map with existing focus areas

Strategic outcomes fit with Proposed Foundation Focus Areas 2011
Facilitate development of needed protocol and user experience specifications to achieve vision
Within OpenID working groups
And in cooperation with other organizations
Continue OpenID Summits
Including internationally
Advocacy and Education
Continue sharing what’s possible now and what we are working to enable
Streamlining and housecleaning. For instance:
E-signing for IPR contribution agreements
Better working group administration support
Safeguard IPR

Some additional considerations
RP’s will use branded login buttons for preferred IDP’s, alternative IDP’s can be used with OpenID login box as IDP selector. Delegation by typing or select IDP (ie. @IDP, IDP.com)
Clear marketing and communication activity plan to increase transparent and up-to-date communication on OIDF website as primarily channel also for Spec work, and additionally using social media
Create best practice for main target groups on 3rd party login
Consumer, How to use and choose an OpenID
RP, How to connect to OpenID
IDP, How to be a good OpenID provider
Make sure to leverage existing install base, include mobile and not to loose user consent flow, when new simple protocol versions are released
Define a clear set of standardized attributes extending SREG-AX to leverage the strength of easy data exchange for RP’s
Make sure OpenID ABC is implemented by OIDF member RP’s
Create clear membership proposition and cover different interest during Summits. Position Summit to industry events like Mobile, Online retail,
Work with OIX and Oauth community to have a clear positioning paper
…or select your preferred OpenID provider

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OpenID SWOT analysis 2011

by evidos on Feb 20, 2011

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OpenID SWOT analysis 2011 — Presentation Transcript