OpenID SWOT analysis 2011
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OpenID SWOT analysis 2011



Research on customers expectations for OpenID and strategic focus areas for OIDF 2011 and beyond

Research on customers expectations for OpenID and strategic focus areas for OIDF 2011 and beyond



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  • Full Name Full Name Comment goes here.
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  • danbri,

    One thing that recently happened was the unveiling of Google's Account Chooser UI for OpenID, which OIDF is thinking of absorbing.

    Relevant links:

    <br /><iframe width="350" height="288" src="" frameborder="0" allowfullscreen></iframe>
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  • This gives me some hope that OpenID has a future. Can you say anything about what's happened in the 6 months since these slides were posted?
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  • Excellent TWOS matrix. Especially the OpenID IdD selector.
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OpenID SWOT analysis 2011 OpenID SWOT analysis 2011 Presentation Transcript

  • OpenID market research
    Finding out customers expectations on openid and strategic focus areas for OIDF 2011 and beyond
    Kick Willemse February 2011
  • Main targetgroups OpenID
    Consumers using an OpenID
    Service Providers OPENing up for external ID’s (RP)
    Service Providers OPENing up their existing ID’s (IDP)
    OEM – Tech Partners offering “OpenID inside”
  • So what do they expect from OpenID – OIDF?
    We just don’t get the accountlinking
    How do we promote our existing accounts to become openid’s
    I see people dropping OpenID support?
    Where can we provide input for future developments & improvements?
    Will I get additional (verified) attributes?
    I just implemented OpenID and now there is Xauth, Hybrid, Connect???
    What activities OIDF is planning There is no info on website, news, social?
    Digital Identity is high priority on the EU Digital Agenda
    Do you have any succes data on 3rd party login to convince my board?
    Membership Value?
    Organisational structure and roles of OIDF?
  • Collecting reactions and observations in an OpenID analysis
    Strength and weaknesses for the internal situation
    Opportunities and treats from an outside analysis
    • TOWS matrix to recognize strategic elements and map with existing focus areas
  • Strategic outcomes fit with Proposed Foundation Focus Areas 2011
    Facilitate development of needed protocol and user experience specifications to achieve vision
    Within OpenID working groups
    And in cooperation with other organizations
    Continue OpenID Summits
    Including internationally
    Advocacy and Education
    Continue sharing what’s possible now and what we are working to enable
    Streamlining and housecleaning. For instance:
    E-signing for IPR contribution agreements
    Better working group administration support
    Safeguard IPR
  • Some additional considerations
    RP’s will use branded login buttons for preferred IDP’s, alternative IDP’s can be used with OpenID login box as IDP selector. Delegation by typing or select IDP (ie. @IDP,
    Clear marketing and communication activity plan to increase transparent and up-to-date communication on OIDF website as primarily channel also for Spec work, and additionally using social media
    Create best practice for main target groups on 3rd party login
    Consumer, How to use and choose an OpenID
    RP, How to connect to OpenID
    IDP, How to be a good OpenID provider
    Make sure to leverage existing install base, include mobile and not to loose user consent flow, when new simple protocol versions are released
    Define a clear set of standardized attributes extending SREG-AX to leverage the strength of easy data exchange for RP’s
    Make sure OpenID ABC is implemented by OIDF member RP’s
    Create clear membership proposition and cover different interest during Summits. Position Summit to industry events like Mobile, Online retail,
    Work with OIX and Oauth community to have a clear positioning paper
    …or select your preferred OpenID provider