OpenID market research aimed to understand customer expectations of OpenID and strategic focus areas for the OpenID Foundation (OIDF) in 2011 and beyond. Key target groups for OpenID included consumers, service providers offering OpenID login (relying parties or RP), and service providers offering their own logins (identity providers or IDP). Common questions and concerns from these groups related to account linking, promoting existing accounts as OpenIDs, supporting newer OpenID specifications, and success data on third-party login. The document proposed focusing strategic outcomes on specification development, advocacy and education, streamlining processes, and protecting intellectual property to address these concerns and opportunities.

1. OpenID market researchFinding out customers expectations on openid and strategic focus areas for OIDF 2011 and beyondKick Willemse February 2011

2. Main targetgroups OpenIDConsumers using an OpenIDService Providers OPENing up for external ID’s (RP)Service Providers OPENing up their existing ID’s (IDP)OEM – Tech Partners offering “OpenID inside”Interestgroups

3. So what do they expect from OpenID – OIDF?We just don’t get the accountlinkingHow do we promote our existing accounts to become openid’sI see people dropping OpenID support?Where can we provide input for future developments & improvements?Will I get additional (verified) attributes?I just implemented OpenID and now there is Xauth, Hybrid, Connect???What activities OIDF is planning There is no info on website, news, social? Digital Identity is high priority on the EU Digital Agenda Do you have any succes data on 3rd party login to convince my board?Membership Value?Organisational structure and roles of OIDF?

4. Collecting reactions and observations in an OpenID analysisStrength and weaknesses for the internal situationOpportunities and treats from an outside analysisTOWS matrix to recognize strategic elements and map with existing focus areas

7. Strategic outcomes fit with Proposed Foundation Focus Areas 2011Facilitate development of needed protocol and user experience specifications to achieve visionWithin OpenID working groupsAnd in cooperation with other organizationsContinue OpenID SummitsIncluding internationallyAdvocacy and EducationContinue sharing what’s possible now and what we are working to enableStreamlining and housecleaning. For instance:E-signing for IPR contribution agreementsBetter working group administration supportSafeguard IPR

8. Some additional considerationsRP’s will use branded login buttons for preferred IDP’s, alternative IDP’s can be used with OpenID login box as IDP selector. Delegation by typing or select IDP (ie. @IDP, IDP.com)Clear marketing and communication activity plan to increase transparent and up-to-date communication on OIDF website as primarily channel also for Spec work, and additionally using social mediaCreate best practice for main target groups on 3rd party loginConsumer, How to use and choose an OpenIDRP, How to connect to OpenIDIDP, How to be a good OpenID providerMake sure to leverage existing install base, include mobile and not to loose user consent flow, when new simple protocol versions are releasedDefine a clear set of standardized attributes extending SREG-AX to leverage the strength of easy data exchange for RP’sMake sure OpenID ABC is implemented by OIDF member RP’sCreate clear membership proposition and cover different interest during Summits. Position Summit to industry events like Mobile, Online retail,Work with OIX and Oauth community to have a clear positioning paper…or select your preferred OpenID provider