OpenID market research aimed to understand customer expectations of OpenID and strategic focus areas for the OpenID Foundation (OIDF) in 2011 and beyond. Key target groups for OpenID included consumers, service providers offering OpenID login (relying parties or RP), and service providers offering their own logins (identity providers or IDP). Common questions and concerns from these groups related to account linking, promoting existing accounts as OpenIDs, supporting newer OpenID specifications, and success data on third-party login. The document proposed focusing strategic outcomes on specification development, advocacy and education, streamlining processes, and protecting intellectual property to address these concerns and opportunities.

1. OpenID market research Finding out customers expectations on openid and strategic focus areas for OIDF 2011 and beyond Kick Willemse February 2011

2. Main targetgroups OpenID Consumers using an OpenID Service Providers OPENing up for external ID’s (RP) Service Providers OPENing up their existing ID’s (IDP) OEM – Tech Partners offering “OpenID inside” Interestgroups

3. So what do they expect from OpenID – OIDF? We just don’t get the accountlinking How do we promote our existing accounts to become openid’s I see people dropping OpenID support? Where can we provide input for future developments & improvements? Will I get additional (verified) attributes? I just implemented OpenID and now there is Xauth, Hybrid, Connect??? What activities OIDF is planning There is no info on website, news, social? Digital Identity is high priority on the EU Digital Agenda Do you have any succes data on 3rd party login to convince my board? Membership Value? Organisational structure and roles of OIDF?

7. Strategic outcomes fit with Proposed Foundation Focus Areas 2011 Facilitate development of needed protocol and user experience specifications to achieve vision Within OpenID working groups And in cooperation with other organizations Continue OpenID Summits Including internationally Advocacy and Education Continue sharing what’s possible now and what we are working to enable Streamlining and housecleaning. For instance: E-signing for IPR contribution agreements Better working group administration support Safeguard IPR

8. Some additional considerations RP’s will use branded login buttons for preferred IDP’s, alternative IDP’s can be used with OpenID login box as IDP selector. Delegation by typing or select IDP (ie. @IDP, IDP.com) Clear marketing and communication activity plan to increase transparent and up-to-date communication on OIDF website as primarily channel also for Spec work, and additionally using social media Create best practice for main target groups on 3rd party login Consumer, How to use and choose an OpenID RP, How to connect to OpenID IDP, How to be a good OpenID provider Make sure to leverage existing install base, include mobile and not to loose user consent flow, when new simple protocol versions are released Define a clear set of standardized attributes extending SREG-AX to leverage the strength of easy data exchange for RP’s Make sure OpenID ABC is implemented by OIDF member RP’s Create clear membership proposition and cover different interest during Summits. Position Summit to industry events like Mobile, Online retail, Work with OIX and Oauth community to have a clear positioning paper …or select your preferred OpenID provider