Social software adapts to its environment rather than requiring the environment to adapt to it. Complexity arises from social networks, not software. Only simple rules are needed to yield emergence. Sharing control over information and decisions can lead to more productive processes and better outcomes, especially for social goods. For business processes, considering making them more transparent and participatory, including those outside the company. The best experts on products may not be employees. Social participation can include hidden experts volunteering outside their job descriptions. To benefit from openness and sharing control, transparency is needed.

1. Made of People

17. Thank you ross.typepad.com [email_address]