Made Of People 1194362046233879 1

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Made Of People 1194362046233879 1

  1. 1. Made of People
  2. 2. <ul><li>(also made of people) </li></ul>
  3. 3. <ul><li>Social Software adapts to its environment rather than requiring its environment to adapt to it (circa 2002) </li></ul>
  4. 4. <ul><li>Complexity is in the social network </li></ul><ul><li>Vendors tried to put it in the software </li></ul><ul><li>Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence </li></ul>
  5. 5. <ul><li>The greatest pattern of Web 2.0 is sharing control to create value </li></ul>
  6. 6. Decoupling Decisions <ul><li>The most important decisions cannot be automated </li></ul><ul><li>Sharing control over information can lead to more productive decision processes, and better decisions </li></ul><ul><li>Sharing control over decisions for enterprises is primarily for social goods </li></ul>
  7. 7. Social Goods <ul><li>Social Goods are created when the means of production and/or distribution is broadly available </li></ul><ul><ul><li>Price trends towards free </li></ul></ul><ul><ul><li>Knowledge is distributed </li></ul></ul><ul><li>In these gift economies, or social markets, consider sharing control over decisions </li></ul><ul><ul><li>Valuation and distribution is social </li></ul></ul>
  8. 8. Social Goods <ul><li>Social Goods are created when the means of production and/or distribution is broadly available </li></ul><ul><ul><li>Price trends towards free </li></ul></ul><ul><ul><li>Knowledge is distributed </li></ul></ul><ul><li>In these gift economies, or social markets, consider sharing control over decisions </li></ul><ul><ul><li>Valuation and distribution is social </li></ul></ul><ul><ul><li>Radiohead’s name your own price </li></ul></ul>
  9. 9. Implications for Process <ul><li>For a given business process </li></ul><ul><ul><li>What if we made it more transparent? </li></ul></ul><ul><ul><li>What if we made it more participatory? </li></ul></ul><ul><li>For social goods, participation can include those outside the firewall </li></ul><ul><ul><li>The best experts on your products not on payroll </li></ul></ul><ul><ul><li>The hidden experts can volunteer outside their job description </li></ul></ul>
  10. 11. <ul><li>Work </li></ul>Participation Brittanica
  11. 12. <ul><li>Share </li></ul>Participation Open
  12. 13. <ul><li>To get the benefits of sharing control and being open, you have to move towards transparency </li></ul>
  13. 14. CEO search <ul><li>Blogged the CEO search </li></ul><ul><li>LinkedIn connections </li></ul><ul><li>Email conversations </li></ul><ul><li>250 applicants </li></ul><ul><li>Collaborative filtering in wiki (decisions) </li></ul><ul><li>2 months, saved $100k </li></ul><ul><li>Meet Eugene Lee, CEO 2.0 </li></ul>
  14. 15. Gartner Magic Quadrant <ul><li>Socialtext ranked as most visionary vendor </li></ul><ul><li>Socialtext recognized as leading Enterprise 2.0 company in terms of ability to execute – behind only IBM, Microsoft & BEA </li></ul><ul><li>Socialtext also part of Intel’s SuiteTwo bundle, which scored as more visionary than any other vendor </li></ul><ul><li>Gartner identifies 'social software‘ as one of top 10 strategic technologies for 2008 </li></ul>
  15. 16. <ul><li>Social Software needs to value people </li></ul><ul><li>To be implicit is human </li></ul><ul><li>Augmentation, not automation </li></ul><ul><li>Some decisions should not be coded </li></ul><ul><li>Make software, and sharing in work, more like a cocktail party… </li></ul>
  16. 17. Thank you ross.typepad.com [email_address]

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