1. corporate social networks

2. "The Intranet tends to follow trends
from the web, and social networking is
no exception"
[Nielsen Normal Group 2009]

3. "It's better to structure information
according to how people use it, rather
than what department owns it"
[Jakob Nielsen 2009]

4. enterprise 2.0
"the use of emergent social software platforms
within companies, or between companies and
their partners or customers" [Mc Afee 2006]

5. "emergent social software platforms"
"digital environments in which contributions and
interactions" are:
• "globally visible and persistent over time"
• performed with social softwares that "enable people
to rendezvous, connect or collaborate through
computer-mediated communication and to form
online communities"
• emergent, freeform, with "patterns and structure
inherent in people’s interactions".
[Mc Afee 2009]

6. intranet of people
via @amcafee
Search
Links follow me @ereteog
Authoring "read write web"
Tags
Extension see also
Signals

7. Social Networks
A social network is made of actors (people,
organizations, group) that are tied by social links.

8. • explicit and declared relations
• interactions between actors
• affiliation between actors
Social links
colleague
communicate
skill
skill
web

9. the bull's eye of @amcafee
• Strong links: close
collaborators
• Weak links professional
acquaintances
• Potential links:
professional proximity
• Absent relationships:
remainder of the
network

10. Social capital
"resources embedded in one's social networks,
resources that can be accessed or mobilized
through ties in the networks" [Lin 2008]

11. Enterprise 2.0 and corporate social
capital
Wiki, online office suites:
• collaboration
• productivity
• agility
social networking service:
• link maintenance
• non-redundant information
• network bridging
blog, social tagging:
• efficient search
• link formation
• collective intelligence

12. overwhelming flow of social data

13. the user need help for efficiently
handling its social capital
and preserve the benefits of enterprise 2.0

14. Social network analysis
helps understanding and exploiting the key
features of social networks in order to manage
their assets, their life cycle and predict their
evolution.

15. Critical mass

16. community
detection
Influences the way
information is shared
[Coleman 1988]
influences the way actors
behave [Burt 2000]
distribution of actors and activities

17. Centrality: strategic positions
Degree centrality:
Local attention
beetweenness centrality:
reveal broker
"A place for good ideas"
[Burt 1992] [Burt 2004]
Closeness centrality:
Capacity to
communicate
[Freeman 1979]

18. transitivity of relationships
evaluating social opportunities
Peter Jack
Paul

19. Analyzing intranet of people
sound great! but… what for?

20. maintain strong links
• exploit the semantic of links to filter
notifications
• highlight influent actors and popular
resources not yet mobilized

21. strengthen weak links
highlight valuable weak links that provide access
to relevant assets and opportunities

22. filter potential social capital and
connect communities and people
that should collaborate
bridge
social
gaps

23. Open problem: using analysis metrics
to leverage social intranet usability