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Presentation at Reboot9 in Copenhagen, June 2007, by Ross Mayfield.

My special font isn't supported by SlideShare, so it probably isn't as pretty as it could be.

Published in: Economy & Finance, Technology


  2. I’m Ross Mayfield We make wikis for business But we can talk about something else
  3. <ul><li>What’s Social about an Enterprise? </li></ul><ul><ul><li>It’s made of people. </li></ul></ul>
  4. <ul><li>The goal of enterprise software is to drive down cost by automating business processes </li></ul><ul><ul><li>Process is an embedded reaction to prior stupidity - Clay Shirky </li></ul></ul><ul><ul><ul><li>Unfortunately things change </li></ul></ul></ul><ul><ul><ul><ul><li>Re-design any process with a wiki by exploring how you could make it more transparent and participatory </li></ul></ul></ul></ul>
  5. <ul><li>Complexity is in the social network </li></ul><ul><li>Vendors tried to put it in the software </li></ul><ul><li>Social Software keeps complexity in the social network, where it belongs, by only encoding simple rules </li></ul>
  6. <ul><li>Enterprise 2.0 is emergent social software adapted for organizations </li></ul>
  7. <ul><li>We evolved from small from small groups </li></ul><ul><li>Today we can scale </li></ul><ul><li>Communication </li></ul><ul><li>Memory </li></ul><ul><li>An easily form groups </li></ul><ul><li>across networks </li></ul>
  8. <ul><li>Social Software adapts to its environment rather than requiring its environment to adapt to it (circa 2002) </li></ul><ul><li>Enterprise software </li></ul>
  9. <ul><li>Social Software helps you get laid </li></ul>
  10. <ul><li>Work </li></ul>Participation Brittanica
  11. <ul><li>Share </li></ul>Participation Open
  12. <ul><li>Participation </li></ul>Wikipedia
  13. <ul><li>The greatest pattern of Web 2.0 is sharing control to create value </li></ul>
  14. <ul><li>But as designers, we assume we are intelligent </li></ul><ul><li>And make things that don’t fit context </li></ul>
  16. <ul><li>No such thing as collaboration without a goal </li></ul><ul><li>Goals bring the top-down and the bottom-up together </li></ul>
  17. <ul><li>What to Wiki 1 of 4 </li></ul>
  18. <ul><li>What to wiki 2 of 4 </li></ul>
  19. <ul><li>What to wiki 3 of 4 </li></ul>
  20. <ul><li>What to wiki 4 of 4 </li></ul>
  21. <ul><li>To get the benefits of sharing control and being open, you have to be transparent </li></ul>
  22. <ul><li>Gifting value, instead of take out profit </li></ul><ul><li>Gift economies let you push property, market economies have you pull </li></ul><ul><li>Information yearns to be free, and is more efficient when pulled, but more valuable when given </li></ul><ul><li>Emotionomics? </li></ul>
  23. <ul><li>Participation </li></ul>Transactions Gifts
  24. <ul><li>Social capital is credit, but without the transaction costs (+50% of US GDP) </li></ul><ul><li>There is no buy vs. build model for the act of sharing </li></ul>
  25. Thank you Come talk to me otherwise Or download our open source version Or buy our software :-) [email_address]
  26. <ul><li>Conversation </li></ul>
  27. <ul><li>Memory </li></ul>
  28. <ul><li>Simple </li></ul>
  29. <ul><li>Subscribe </li></ul>