Seeds of Innovation

The Seeds of Innovation Cultivating the Synergy that Fosters New Ideas AUTHOR: Elaine Dundon PUBLISHER: AMACON DATE OF PUBLICATION: 2002 NUMBER OF PAGES: 241 pages Book pic

Organizations must become more innovative as markets become more dynamic and competitive.
There are several components in fostering innovation in a corporation --- Creative Thinking , Strategic Thinking , and Transformational Thinking .
THE BIG IDEA

Introduction to Innovation Management
The Need for Innovation
Innovation is composed of four components - creativity , strategy , implementation , and profitability .
Three Types of Innovation
Efficiency Innovation
Evolutionary Innovation
Revolutionary Innovation
The Seeds of Innovation
Creative Thinking
Strategic Thinking
Transformational Thinking

The Nine Step Innovation Process
Three key stages in the process:
Understanding
Gathering information.
Clarifying the Real Problem.
Setting Innovation Goalposts.
Imagination
4. Seeking Stimuli.
5. Uncovering Insights.
6. Identifying Ideas.
Action
7. Developing the Innovation Roadmap.
8. Gaining Commitment.
9. Implementing the Innovation Roadmap.
Introduction to Innovation Management

Believe in Creativity
Realize that everybody is creative in their own way.
To believe in creativity, one must learn to accept failure.
Be Curious
Creativity thrives on curiosity.
A curious mind acknowledges the fact that there are alternative ideas that exist. Curious minds challenge traditions.
The Seeds of Creative Thinking

Discover New Connections
Creative Connection Power Tools:
Rummaging the Attic
Cultivating Obsession
Analyzing Frustrations
Identifying Gold Standard
Adopting and Adapting
Combining Ideas
Finding Similarities
Breaking Down the DNA
Listing and Twisting
Become a Visual Thinker

Evolving From Brainstorming to Innovation Groups
Brainstorming poses several challenges:
Lack of process.
Lack of skilled facilitator.
Lack of skilled participants.
Listing of rules.
No agreement on problem.
Lack of stimuli.
Pressure to be creative on queue.
Pressure to converge quickly.
Lack of follow up.

See the BIG Picture
Elements in seeing the big picture:
Systems Thinking
Clarifying the Real Problem
Setting Innovation Goalposts
Five ways to set Innovation Goalposts:
Gather information about various angles of the problem
Define the real problem
Discuss the ideal solution
Decide on the type of innovation to implement
Pre-determine the strategic idea criteria.
The Seeds of Strategic Thinking

BIG-Picture Criteria:
The idea must be simple.
The idea must support the overall business strategy.
The idea must be distinctly new and better.
The idea must be proven.
The idea must be profitable.
The idea must be quickly implemented.
Look Into the Future
Imagination focuses on three steps:
Seeking Stimuli - Observing and analyzing:
Current states of organization’s business.
Customer ideas.
Existing solutions available within the category.
Current benchmarking excellence in their field.

Look Into the Future
Uncovering Insights
Four key areas where one should delve into in order to gather insights:
Customer needs
Emerging technology
Marketplace
Organizational Needs
Identifying Ideas

Do the Extraordinary
Target the most profitable customers.
Offer something distinctly new and better.
Set your innovation priorities.
Make sure it’s easy.
Pick up the pace.
Systemize with modules.
Profit from the power of branding.
Add credibility.
Create a magnet work (network that is the most cost-efficient to your organization).

Seek Greater Awareness
Seek Greater Awareness of Self
The more aware a person is of himself and his environment, the more he is able to take advantage of opportunities to become innovative.
Seek Greater Awareness of the Team
Barriers in team innovation due to unawareness of these factors:
Effect of one’s attitude towards others.
Increasing need for more developed social skills.
Need for widespread participation in the innovation initiative.
Team’s resistance to change.
The Seeds of Transformational Thinking

Seek Greater Awareness of the Organization
Most innovative organizations possess these characteristics:
encourage all employees, partners and suppliers to take an active role in innovation.
welcome new ideas and new approaches.
redefine rules of the game and challenge complacent competitors.
embrace new technology to strengthen their competitive advantage.
employ internal processes that support innovation.
allocate resources to find, develop, and implement new ideas.
reward innovative efforts.
move quickly.

Ignite Passion
Passion at the Individual Level
Passion is a behavioral manifestation of one’s individuality – one’s life energy.
Passion at the Team Level
A slated culture lists desired attributes of its team while the real culture recognizes the personalities and behaviors of its members.
Passionate Physical Environment
A passionate physical environment has energy flowing through it.

Take Action
Developing Innovation Roadmaps
First categorize ideas according to their feasibility.
Gaining Commitment
Three processes in encouraging to be more receptive to change or new ideas:
Invalidation
Creation of guilt or anxiety
Creation of psychological safety
Implementation of Roadmaps
The innovation leader must apply the right pressure until the plan is fully implemented.
Passion, Patience, and Perseverance
One must be able to pursue innovative ideas without being easily discouraged.

Organizational Innovation
The Innovation Systems Architecture Model
Shared Innovation Vision and Strategy
Innovation Environment Supports
Innovation Resource Allocation
Innovation Process Networks
Innovation Programs
Innovation Skills Development
Innovation Rewards and Recognition
External Stakeholder Innovation (Customers and Partners)
The Innovative Organization Assessment: A Holistic Approach
Two ways to measure these efforts:
Innovation output
Innovation throughput

A common misconception about innovation is that it is synonymous to creativity.
Creativity is just a component of innovation; strategy and implementation are also important in the innovation process.
The integration of these three seeds of innovation - creative thinking , strategic thinking , and transformational thinking -are all essential and must be practiced by all members of the company in order to achieve success and become an innovative organization.
Conclusion

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Seeds of Innovation

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