A common misconception about innovation is that it is synonymous to creativity.
Creativity is just a component of innovation; strategy and implementation are also important in the innovation process.
The integration of these three seeds of innovation - creative thinking , strategic thinking , and transformational thinking -are all essential and must be practiced by all members of the company in order to achieve success and become an innovative organization.
BusinessSummaries.com is a business book Summaries service. Every week, it sends out to subscribers a 9- to 12-page summary of a best-selling business book chosen from among the hundreds of books printed out in the United States. For more information, please go to http://www.bizsum.com. ABOUT BUSINESSSUMMARIES