Seeds of Innovation


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Summary of a book called Seeds of Innovation

Published in: Economy & Finance, Education
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Seeds of Innovation

  1. 2. The Seeds of Innovation Cultivating the Synergy that Fosters New Ideas AUTHOR: Elaine Dundon PUBLISHER: AMACON DATE OF PUBLICATION: 2002 NUMBER OF PAGES: 241 pages Book pic
  2. 3. <ul><ul><li>Organizations must become more innovative as markets become more dynamic and competitive. </li></ul></ul><ul><ul><li>There are several components in fostering innovation in a corporation --- Creative Thinking , Strategic Thinking , and Transformational Thinking . </li></ul></ul>THE BIG IDEA
  3. 4. Introduction to Innovation Management <ul><ul><li>The Need for Innovation </li></ul></ul><ul><ul><li>Innovation is composed of four components - creativity , strategy , implementation , and profitability . </li></ul></ul><ul><ul><li>Three Types of Innovation </li></ul></ul><ul><ul><ul><li>Efficiency Innovation </li></ul></ul></ul><ul><ul><ul><li>Evolutionary Innovation </li></ul></ul></ul><ul><ul><ul><li>Revolutionary Innovation </li></ul></ul></ul><ul><ul><li>The Seeds of Innovation </li></ul></ul><ul><ul><ul><li>Creative Thinking </li></ul></ul></ul><ul><ul><ul><li>Strategic Thinking </li></ul></ul></ul><ul><ul><ul><li>Transformational Thinking </li></ul></ul></ul>
  4. 5. <ul><li>The Nine Step Innovation Process </li></ul><ul><li>Three key stages in the process: </li></ul><ul><ul><li>Understanding </li></ul></ul><ul><ul><ul><li>Gathering information. </li></ul></ul></ul><ul><ul><ul><li>Clarifying the Real Problem. </li></ul></ul></ul><ul><ul><ul><li>Setting Innovation Goalposts. </li></ul></ul></ul><ul><ul><li>Imagination </li></ul></ul><ul><ul><li>4. Seeking Stimuli. </li></ul></ul><ul><ul><li>5. Uncovering Insights. </li></ul></ul><ul><ul><li>6. Identifying Ideas. </li></ul></ul><ul><ul><li>Action </li></ul></ul><ul><ul><li>7. Developing the Innovation Roadmap. </li></ul></ul><ul><ul><li>8. Gaining Commitment. </li></ul></ul><ul><ul><li>9. Implementing the Innovation Roadmap. </li></ul></ul>Introduction to Innovation Management
  5. 6. <ul><li>Believe in Creativity </li></ul><ul><ul><li>Realize that everybody is creative in their own way. </li></ul></ul><ul><ul><li>To believe in creativity, one must learn to accept failure. </li></ul></ul><ul><li>Be Curious </li></ul><ul><ul><li>Creativity thrives on curiosity. </li></ul></ul><ul><ul><li>A curious mind acknowledges the fact that there are alternative ideas that exist. Curious minds challenge traditions. </li></ul></ul>The Seeds of Creative Thinking
  6. 7. <ul><li>Discover New Connections </li></ul><ul><li>Creative Connection Power Tools: </li></ul><ul><ul><li>Rummaging the Attic </li></ul></ul><ul><ul><li>Cultivating Obsession </li></ul></ul><ul><ul><li>Analyzing Frustrations </li></ul></ul><ul><ul><li>Identifying Gold Standard </li></ul></ul><ul><ul><li>Adopting and Adapting </li></ul></ul><ul><ul><li>Combining Ideas </li></ul></ul><ul><ul><li>Finding Similarities </li></ul></ul><ul><ul><li>Breaking Down the DNA </li></ul></ul><ul><ul><li>Listing and Twisting </li></ul></ul><ul><ul><li>Become a Visual Thinker </li></ul></ul>The Seeds of Creative Thinking
  7. 8. <ul><li>Evolving From Brainstorming to Innovation Groups </li></ul><ul><li>Brainstorming poses several challenges: </li></ul><ul><ul><li>Lack of process. </li></ul></ul><ul><ul><li>Lack of skilled facilitator. </li></ul></ul><ul><ul><li>Lack of skilled participants. </li></ul></ul><ul><ul><li>Listing of rules. </li></ul></ul><ul><ul><li>No agreement on problem. </li></ul></ul><ul><ul><li>Lack of stimuli. </li></ul></ul><ul><ul><li>Pressure to be creative on queue. </li></ul></ul><ul><ul><li>Pressure to converge quickly. </li></ul></ul><ul><ul><li>Lack of follow up. </li></ul></ul>The Seeds of Creative Thinking
  8. 9. <ul><li>See the BIG Picture </li></ul><ul><li>Elements in seeing the big picture: </li></ul><ul><ul><li>Systems Thinking </li></ul></ul><ul><ul><li>Clarifying the Real Problem </li></ul></ul><ul><ul><li>Setting Innovation Goalposts </li></ul></ul><ul><ul><li>Five ways to set Innovation Goalposts: </li></ul></ul><ul><ul><ul><li>Gather information about various angles of the problem </li></ul></ul></ul><ul><ul><ul><li>Define the real problem </li></ul></ul></ul><ul><ul><ul><li>Discuss the ideal solution </li></ul></ul></ul><ul><ul><ul><li>Decide on the type of innovation to implement </li></ul></ul></ul><ul><ul><ul><li>Pre-determine the strategic idea criteria. </li></ul></ul></ul>The Seeds of Strategic Thinking
  9. 10. <ul><ul><li>BIG-Picture Criteria: </li></ul></ul><ul><ul><ul><li>The idea must be simple. </li></ul></ul></ul><ul><ul><ul><li>The idea must support the overall business strategy. </li></ul></ul></ul><ul><ul><ul><li>The idea must be distinctly new and better. </li></ul></ul></ul><ul><ul><ul><li>The idea must be proven. </li></ul></ul></ul><ul><ul><ul><li>The idea must be profitable. </li></ul></ul></ul><ul><ul><ul><li>The idea must be quickly implemented. </li></ul></ul></ul><ul><li>Look Into the Future </li></ul><ul><li>Imagination focuses on three steps: </li></ul><ul><ul><li>Seeking Stimuli - Observing and analyzing: </li></ul></ul><ul><ul><ul><li>Current states of organization’s business. </li></ul></ul></ul><ul><ul><ul><li>Customer ideas. </li></ul></ul></ul><ul><ul><ul><li>Existing solutions available within the category. </li></ul></ul></ul><ul><ul><ul><li>Current benchmarking excellence in their field. </li></ul></ul></ul>The Seeds of Strategic Thinking
  10. 11. <ul><li>Look Into the Future </li></ul><ul><ul><li>Uncovering Insights </li></ul></ul><ul><ul><li>Four key areas where one should delve into in order to gather insights: </li></ul></ul><ul><ul><ul><li>Customer needs </li></ul></ul></ul><ul><ul><ul><li>Emerging technology </li></ul></ul></ul><ul><ul><ul><li>Marketplace </li></ul></ul></ul><ul><ul><ul><li>Organizational Needs </li></ul></ul></ul><ul><ul><li>Identifying Ideas </li></ul></ul>The Seeds of Strategic Thinking
  11. 12. <ul><li>Do the Extraordinary </li></ul><ul><ul><li>Target the most profitable customers. </li></ul></ul><ul><ul><li>Offer something distinctly new and better. </li></ul></ul><ul><ul><li>Set your innovation priorities. </li></ul></ul><ul><ul><li>Make sure it’s easy. </li></ul></ul><ul><ul><li>Pick up the pace. </li></ul></ul><ul><ul><li>Systemize with modules. </li></ul></ul><ul><ul><li>Profit from the power of branding. </li></ul></ul><ul><ul><li>Add credibility. </li></ul></ul><ul><ul><li>Create a magnet work (network that is the most cost-efficient to your organization). </li></ul></ul>The Seeds of Strategic Thinking
  12. 13. <ul><li>Seek Greater Awareness </li></ul><ul><ul><li>Seek Greater Awareness of Self </li></ul></ul><ul><ul><li>The more aware a person is of himself and his environment, the more he is able to take advantage of opportunities to become innovative. </li></ul></ul><ul><ul><li>Seek Greater Awareness of the Team </li></ul></ul><ul><ul><li>Barriers in team innovation due to unawareness of these factors: </li></ul></ul><ul><ul><ul><li>Effect of one’s attitude towards others. </li></ul></ul></ul><ul><ul><ul><li>Increasing need for more developed social skills. </li></ul></ul></ul><ul><ul><ul><li>Need for widespread participation in the innovation initiative. </li></ul></ul></ul><ul><ul><ul><li>Team’s resistance to change. </li></ul></ul></ul>The Seeds of Transformational Thinking
  13. 14. <ul><ul><li>Seek Greater Awareness of the Organization </li></ul></ul><ul><ul><li>Most innovative organizations possess these characteristics: </li></ul></ul><ul><ul><ul><li>encourage all employees, partners and suppliers to take an active role in innovation. </li></ul></ul></ul><ul><ul><ul><li>welcome new ideas and new approaches. </li></ul></ul></ul><ul><ul><ul><li>redefine rules of the game and challenge complacent competitors. </li></ul></ul></ul><ul><ul><ul><li>embrace new technology to strengthen their competitive advantage. </li></ul></ul></ul><ul><ul><ul><li>employ internal processes that support innovation. </li></ul></ul></ul><ul><ul><ul><li>allocate resources to find, develop, and implement new ideas. </li></ul></ul></ul><ul><ul><ul><li>reward innovative efforts. </li></ul></ul></ul><ul><ul><ul><li>move quickly. </li></ul></ul></ul>The Seeds of Transformational Thinking
  14. 15. <ul><li>Ignite Passion </li></ul><ul><ul><li>Passion at the Individual Level </li></ul></ul><ul><ul><li>Passion is a behavioral manifestation of one’s individuality – one’s life energy. </li></ul></ul><ul><ul><li>Passion at the Team Level </li></ul></ul><ul><ul><li>A slated culture lists desired attributes of its team while the real culture recognizes the personalities and behaviors of its members. </li></ul></ul><ul><ul><li>Passionate Physical Environment </li></ul></ul><ul><ul><li>A passionate physical environment has energy flowing through it. </li></ul></ul>The Seeds of Transformational Thinking
  15. 16. <ul><li>Take Action </li></ul><ul><ul><li>Developing Innovation Roadmaps </li></ul></ul><ul><ul><li>First categorize ideas according to their feasibility. </li></ul></ul><ul><ul><li>Gaining Commitment </li></ul></ul><ul><ul><li>Three processes in encouraging to be more receptive to change or new ideas: </li></ul></ul><ul><ul><ul><li>Invalidation </li></ul></ul></ul><ul><ul><ul><li>Creation of guilt or anxiety </li></ul></ul></ul><ul><ul><ul><li>Creation of psychological safety </li></ul></ul></ul><ul><ul><li>Implementation of Roadmaps </li></ul></ul><ul><ul><li>The innovation leader must apply the right pressure until the plan is fully implemented. </li></ul></ul><ul><ul><li>Passion, Patience, and Perseverance </li></ul></ul><ul><ul><li>One must be able to pursue innovative ideas without being easily discouraged. </li></ul></ul>The Seeds of Transformational Thinking
  16. 17. <ul><li>Organizational Innovation </li></ul><ul><li>The Innovation Systems Architecture Model </li></ul><ul><ul><li>Shared Innovation Vision and Strategy </li></ul></ul><ul><ul><li>Innovation Environment Supports </li></ul></ul><ul><ul><li>Innovation Resource Allocation </li></ul></ul><ul><ul><li>Innovation Process Networks </li></ul></ul><ul><ul><li>Innovation Programs </li></ul></ul><ul><ul><li>Innovation Skills Development </li></ul></ul><ul><ul><li>Innovation Rewards and Recognition </li></ul></ul><ul><ul><li>External Stakeholder Innovation (Customers and Partners) </li></ul></ul><ul><ul><li>The Innovative Organization Assessment: A Holistic Approach </li></ul></ul><ul><ul><li>Two ways to measure these efforts: </li></ul></ul><ul><ul><li>Innovation output </li></ul></ul><ul><ul><li>Innovation throughput </li></ul></ul>The Seeds of Transformational Thinking
  17. 18. <ul><li>A common misconception about innovation is that it is synonymous to creativity. </li></ul><ul><li>Creativity is just a component of innovation; strategy and implementation are also important in the innovation process. </li></ul><ul><li>The integration of these three seeds of innovation - creative thinking , strategic thinking , and transformational thinking -are all essential and must be practiced by all members of the company in order to achieve success and become an innovative organization. </li></ul>Conclusion
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