1. Q5) How did you
attract/address your
audience?
Eloise Clark
2. Working Out My Magazine
โข I spent sometime looking at different kinds of music magazine
โข I looked at the different genres and how their styles, layouts,
colour schemes, fonts, and general presentation differed from
each other.
โข I then decided which genre I knew more about or which I would
find easiest styling my models for.
3. After My Research
โข After looking at the
different magazines and
choosing a genre I
started to put together
a questionnaire to hand
out.
โข This was to get an idea
of what people might
like to see in the
magazine and the style
etc.
โข (Questionnaire on slide
4.)
โข However after some
more research I
changed my
questionnaire a little
โข This was because some
of the original questions
were too long
โข I did not want people to
get bored answering my
questionnaire so I tried
to make it quick and
simple.
โข (Questionnaire on slide
5.)
6. Getting Results ForQuestionnaires
โข I wanted to receive a wide range of results for my
questionnaire and I had to work out how to do so.
โข I passed a few out to friends at college.
โข I then sent out a few to my friends on social media sites such
as Facebook, this is a good way to reach people and get
responses.
โข I also was able to pass a few out at my mums work, this
allowed me to get some results from people aged over 20.
โข And the other useful place was at my brothers university, he
passed a few out to his friends and house mates.
โข Handing out the questionnaires like this enabled me to get a
diverse set of results by having a large age range and also
opinions, I was able to see what people were interested in.
โข The questionnaire allowed me to decide my target audienceโs
age, style and whether it would be more lenient towards a
gender.
7. Some Results From Questionnaire
0
5
10
15
Age
16-20
21-25
26-30
Frequency of magazine purchases
Weekly
Fortnightly
Monthly
Never
0
2
4
6
8
10
12
ยฃ2-2.99 ยฃ3-3.99 ยฃ4-4.99
Prices
Features
Gig Reviews
Gossip
New Music
Interviews
Events
8. This meansโฆ
โข After looking at the results and putting them into graphs I was able
to determine more easily what my magazine should include and
represent.
โข The results also allowed me to see what people are attracted too,
this way I could include all sorts of features that are relevant to the
magazine and gain a large audience.
โข I decided to focus my magazine on a set target audience, such as
female dominated around the ages of 16 โ 21. However this does
not mean I will rule out ideas of features that would appeal to male
readers.
โข These results are also able to give me an idea of the price range I will
set, even though the male responders did not have a large price
range, I am able to push it a little because of the female result and
as my magazine will be targeted mostly to female readers then I can
focus my pricing around them too.