Ellyssa Kroski Brooklyn Public Library January 12, 2009 http://www.slideshare.net/ellyssa

Ellyssa Kroski

Brooklyn Public Library

January 12, 2009

http://www.slideshare.net/ellyssa

What is Social Software & Online Community? Why Should We Care? What Are Some Elements of Community Sites? What Are the Major Social Software Tools which Build Community? How Are Libraries Using These Applications?

What is Social Software & Online Community?

Why Should We Care?

What Are Some Elements of Community Sites?

What Are the Major Social Software Tools which Build Community?

How Are Libraries Using These Applications?

New Web 2.0 tools which are: Social Participatory Collaborative Easy to Use Community Environments

New Web 2.0 tools which are:

Social

Participatory

Collaborative

Easy to Use

Community Environments

Social Software Tools enable people to: Create Contribute Connect Converse Vote Share

Social Software Tools enable people to:

Create

Contribute

Connect

Converse

Vote

Share

Web-based communities which are: Social Virtual Gathering places Tools for communication and information exchange Third Places

Web-based communities which are:

Social

Virtual Gathering places

Tools for communication and information exchange

Third Places

Mainstream Adoption 85% of college students have a Facebook account Americans spend an average of 14 hours per week on the Web US viewers watched 11 billion online videos in April 2008 62% of young adult internet users have uploaded photos to the internet 54% of college students read blogs Over half of all visitors to MySpace and over 40% to Facebook are over 35 years old

Mainstream Adoption

85% of college students have a Facebook account

Americans spend an average of 14 hours per week on the Web

US viewers watched 11 billion online videos in April 2008

62% of young adult internet users have uploaded photos to the internet

54% of college students read blogs

Over half of all visitors to MySpace and over 40% to Facebook are over 35 years old

Exploding Growth MySpace has over 200 million users Facebook has over 140 million users half of which sign in daily Over 133 million blogs Wikipedia has over 10 million articles written in over 200 languages People view over 4 billion videos monthly on YouTube Facebook has more than 700 million photos uploaded to the site each month

Exploding Growth

MySpace has over 200 million users

Facebook has over 140 million users half of which sign in daily

Over 133 million blogs

Wikipedia has over 10 million articles written in over 200 languages

People view over 4 billion videos monthly on YouTube

Facebook has more than 700 million photos uploaded to the site each month

User Profiles Tagging User Comments User Reviews & Ratings Wish Lists Friends Lists Top Lists Social Bookmarking

User Profiles

Tagging

User Comments

User Reviews & Ratings

Wish Lists

Friends Lists

Top Lists

Social Bookmarking

Heart of the community website Provide users with an online identity Point of origin from which user can navigate site Reference point for users to find & connect with one another Place for personalized content such as: Saved titles User-created content Friends Recommendations Wish lists Ratings and reviews Personal RSS feeds Reputation information

Heart of the community website

Provide users with an online identity

Point of origin from which user can navigate site

Reference point for users to find & connect with one another

Place for personalized content such as:

Saved titles

User-created content

Friends

Recommendations

Wish lists

Ratings and reviews

Personal RSS feeds

Reputation information

A way for users to attach meaningful keywords to content Allows users to catalog and categorize digital resources A tag cloud is a display of the most frequently used tags It is a discovery tool as well as an alternate form of navigation Offers libraries insight about how their users organize information

A way for users to attach meaningful keywords to content

Allows users to catalog and categorize digital resources

A tag cloud is a display of the most frequently used tags

It is a discovery tool as well as an alternate form of navigation

Offers libraries insight about how their users organize information

A way to interact with digital content directly Enable users to engage in and ignite conversations on the Web Comments on blog posts, videos, photos, news stories, and other users Comments within the OPAC lets users provide brief commentary on library materials Comments on library websites encourages users to provide feedback, ask questions, and launch discussions

A way to interact with digital content directly

Enable users to engage in and ignite conversations on the Web

Comments on blog posts, videos, photos, news stories, and other users

Comments within the OPAC lets users provide brief commentary on library materials

Comments on library websites encourages users to provide feedback, ask questions, and launch discussions

A way for users to rank media or information as well as on and offline products Everything from news articles and recipes to electronic equipment Enables users to write in-depth reviews of products, services, and media online Empowers users, gives sense of value Enables website to provide users with a valuable collection of content by leveraging community itself (Amazon.com)

A way for users to rank media or information as well as on and offline products

Everything from news articles and recipes to electronic equipment

Enables users to write in-depth reviews of products, services, and media online

Empowers users, gives sense of value

Enables website to provide users with a valuable collection of content by leveraging community itself (Amazon.com)

Items saved by a user Social aspects come with user’s ability to share lists with others On library websites patrons could save library resources of all formats including books, websites, subject guides, and videos

Items saved by a user

Social aspects come with user’s ability to share lists with others

On library websites patrons could save library resources of all formats including books, websites, subject guides, and videos

User's personalized set of connections within the community at large Flickr allows distinction between family, friends, and contacts My Space assigns Tom as first friend, libraries could assign librarians Within a library website environment would allow patrons to connect with other patrons who possess similar interests, share their wish lists, make user recommendations, and further build community

User's personalized set of connections within the community at large

Flickr allows distinction between family, friends, and contacts

My Space assigns Tom as first friend, libraries could assign librarians

Within a library website environment would allow patrons to connect with other patrons who possess similar interests, share their wish lists, make user recommendations, and further build community

Displays what is currently the most highly favored by the community Glimpse into the Zeitgeist Top Read, Most Emailed, Most Commented, Top Authors, Top Reviewers, Most Popular Library top lists could include most popular books, top authors, top websites, top raters and reviewers, and most popular tags

Displays what is currently the most highly favored by the community

Glimpse into the Zeitgeist

Top Read, Most Emailed, Most Commented, Top Authors, Top Reviewers, Most Popular

Library top lists could include most popular books, top authors, top websites, top raters and reviewers, and most popular tags

Allows users to bookmark websites Favorites become portable, as well as public and social Users can browse others’ favorites to discover new resources In a library community users could save website resources as well as items from within the library’s catalog

Allows users to bookmark websites

Favorites become portable, as well as public and social

Users can browse others’ favorites to discover new resources

In a library community users could save website resources as well as items from within the library’s catalog

Social Networking Subject Guides Social Cataloging Micro blogging Blogs Social Book- marking Media Sharing Wikis Social Software

Easy Web publishing No HTML required Collaborative online spaces Revision Control Great tools for: Team projects Knowledge bases Remote collaboration FAQs Course instruction Encyclopedias Intranets

Easy Web publishing

No HTML required

Collaborative online spaces

Revision Control

Great tools for:

Team projects

Knowledge bases

Remote collaboration

FAQs

Course instruction

Encyclopedias

Intranets

How are Libraries Using Wikis?

How are Libraries Using Wikis?

Companion Wiki http://libraries.pbwiki.com

Companion Wiki

http://libraries.pbwiki.com

An online space to save “favorites” or bookmarks Discovery tools Categorization by tags Portable & searchable Great tools for: Resource collections Subject guides Reading lists

An online space to save “favorites” or bookmarks

Discovery tools

Categorization by tags

Portable & searchable

Great tools for:

Resource collections

Subject guides

Reading lists

How are Libraries Using Social Bookmarking?

How are Libraries Using Social Bookmarking?

Delicious http://delicious.com

Delicious

http://delicious.com

Organize and share photo & video collections online Easy Upload Great tools for: Training Marketing & Promotion Teaching Digital collections management Online exhibits Tours

Organize and share photo & video collections online

Easy Upload

Great tools for:

Training

Marketing & Promotion

Teaching

Digital collections management

Online exhibits

Tours

How are Libraries Using Media Sharing?

How are Libraries Using Media Sharing?

Flickr http://flickr.com YouTube http://www.youtube.com

Flickr

http://flickr.com

YouTube

http://www.youtube.com

Online social hubs “ Third Places” Environments to find like-minded people Great tools for: Portals Networking Marketing Outreach Branding

Online social hubs

“ Third Places”

Environments to find like-minded people

Great tools for:

Portals

Networking

Marketing

Outreach

Branding

How are Libraries Using Social Networking?

How are Libraries Using Social Networking?

Facebook http://www.facebook.com

Facebook

http://www.facebook.com

Online journals or websites Articles posted in chronological order No HTML necessary Great tools for: Breaking news Staff communication Subject resources Course materials Media reviews Publishing

Online journals or websites

Articles posted in chronological order

No HTML necessary

Great tools for:

Breaking news

Staff communication

Subject resources

Course materials

Media reviews

Publishing

How are Libraries Using Blogs?

How are Libraries Using Blogs?

iLibrarian http://oedb.org/blogs/ilibrarian

iLibrarian

http://oedb.org/blogs/ilibrarian

Online text communication tool Short messages of up to 140 characters Great tools for: Event announcements News updates Making Web resource recommendations Promotion

Online text communication tool

Short messages of up to 140 characters

Great tools for:

Event announcements

News updates

Making Web resource recommendations

Promotion

How are Libraries Using Microblogging?

How are Libraries Using Microblogging?

Twitter

Twitter http://twitter.com

Twitter

http://twitter.com

Social catalogs of book, DVD, CD, and game collections. Media Reviews, ratings, tagging, friends Great tools for: Cataloging book collections Enabling patron participation Book recommendations Marketing

Social catalogs of book, DVD, CD, and game collections.

Media Reviews, ratings, tagging, friends

Great tools for:

Cataloging book collections

Enabling patron participation

Book recommendations

Marketing

LibraryThing http://www.librarything.com

LibraryThing

http://www.librarything.com

Social Tools to create interactive subject guides Multimedia & Multiformat Great tools for: Subject guides Pathfinders How-to guides

Social Tools to create interactive subject guides

Multimedia & Multiformat

Great tools for:

Subject guides

Pathfinders

How-to guides

How are Libraries Using Subject Guides?

How are Libraries Using Subject Guides?

Squidoo http://www.squidoo.com/seahorsekeeping

Squidoo

http://www.squidoo.com/seahorsekeeping

Enhance library services Outreach Marketing & Promotion Training Instruction Asset management Staying Current Communication Collaboration Networking Community Building “ Going where the users are”

Enhance library services

Outreach

Marketing & Promotion

Training

Instruction

Asset management

Staying Current

Communication

Collaboration

Networking

Community Building

“ Going where the users are”

Jump right in Start to learn what's possible with these tools Learning for personal use will lead to ideas for professional applications. Set up some social software accounts, most of them are free!

Jump right in

Start to learn what's possible with these tools

Learning for personal use will lead to ideas for professional applications.

Set up some social software accounts, most of them are free!

Library Emerging Tech Labs Massachusetts Institute of Technology (MIT) — http://libraries.mit.edu/help/betas University of Michigan — http://www.lib.umich.edu/labs University of Minnesota — https://wiki.lib.umn.edu/IT/DigitalLibraryDevelopmentLab University of Pennsylvania — http://labs.library.upenn.edu University of Virginia — http://lab.lib.virginia.edu/index.html Vanderbilt University — http://testpilot.library.vanderbilt.edu

Library Emerging Tech Labs

Massachusetts Institute of Technology (MIT) — http://libraries.mit.edu/help/betas

University of Michigan — http://www.lib.umich.edu/labs

University of Minnesota — https://wiki.lib.umn.edu/IT/DigitalLibraryDevelopmentLab

University of Pennsylvania — http://labs.library.upenn.edu

University of Virginia — http://lab.lib.virginia.edu/index.html

Vanderbilt University — http://testpilot.library.vanderbilt.edu