Lululemon athletica
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Lululemon athletica

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NMDL Final Project

NMDL Final Project

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Lululemon athletica Lululemon athletica Presentation Transcript

  • lululemon athletica Interactive Marketing
  • What is Lululemon?
    • Clothing company for men and women who participate in yoga, running, dancing, etc
    • International company (Canada, U.S., Australia, Hong Kong)
    • All store locations are very much involved with the communities (host in-store goal-setting, yoga, self defense workshops and much more).
    • .
    http://www.icsc.org/srch/sct/sct0505/5Lululemon-comp_web.jpg
  • The Proposal
    • Utilize Social media tools and develop.
    • Be global online
    • Communicate
    • Be present
    • Create a persona for online media
      • increase brand awareness online. Zen and Healthy living theme, not big ‘macho man’ (like the competitor Under Armor)
  • Create presents across multiple sites
      • YouTube Channel/Blog: addressing workshops in an online format  linking to website.
      • Website: Giving Lulu a real life brand image even if they can’t make it to a store, making online purchases easy with a similar in store experience (makes customers feel involved).
  • Spread awareness
    • Post links to Facebook page on Twitter and blog (vise versa).
    • Create poll applications- connect with fan base.
    • Photos= major page views
    + +
  • Continued…
    • Increase Twitter and Facebook fans (more interactive)
        • Important because everyone’s uses them
        • Words spreads instantly (like a new product)
    • Blogs, pages and groups can be used to connect with consumers who already use the product or potential new consumers.
  • Timeline
    • One set of promotions done during summer/fall seasons
      • The time when most people are outside doing athletic activities
      • Second set of promotion done during the winter
        • Most indoor activates now and can tailor content to this.
  • Budget
    • Most social media is FREE
    • Google Ad Words campaign can be as little as $25 with keywords.
    • Maintaining mediums- minimal cost
    http://www.kardias.com/consulting/Images/HappyBusinessPeople.jpg
  • Evaluating success
    • G o o g l e analytics
      • Tracking the amount of conversation going on
    • See of expanding some keywords could help (SEO)
    • Keeping track of the amount of followers to Facebook, Twitter, and news emails sign up pages.
    • Use feedback as information to help Lulu gorw.
  • http://misonani.files.wordpress.com/2009/11/misonani-lululemon-yoga1.jpg