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Lululemon athletica
 

Lululemon athletica

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NMDL Final Project

NMDL Final Project

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    Lululemon athletica Lululemon athletica Presentation Transcript

    • lululemon athletica Interactive Marketing
    • What is Lululemon?
      • Clothing company for men and women who participate in yoga, running, dancing, etc
      • International company (Canada, U.S., Australia, Hong Kong)
      • All store locations are very much involved with the communities (host in-store goal-setting, yoga, self defense workshops and much more).
      • .
      http://www.icsc.org/srch/sct/sct0505/5Lululemon-comp_web.jpg
    • The Proposal
      • Utilize Social media tools and develop.
      • Be global online
      • Communicate
      • Be present
      • Create a persona for online media
        • increase brand awareness online. Zen and Healthy living theme, not big ‘macho man’ (like the competitor Under Armor)
    • Create presents across multiple sites
        • YouTube Channel/Blog: addressing workshops in an online format  linking to website.
        • Website: Giving Lulu a real life brand image even if they can’t make it to a store, making online purchases easy with a similar in store experience (makes customers feel involved).
    • Spread awareness
      • Post links to Facebook page on Twitter and blog (vise versa).
      • Create poll applications- connect with fan base.
      • Photos= major page views
      + +
    • Continued…
      • Increase Twitter and Facebook fans (more interactive)
          • Important because everyone’s uses them
          • Words spreads instantly (like a new product)
      • Blogs, pages and groups can be used to connect with consumers who already use the product or potential new consumers.
    • Timeline
      • One set of promotions done during summer/fall seasons
        • The time when most people are outside doing athletic activities
        • Second set of promotion done during the winter
          • Most indoor activates now and can tailor content to this.
    • Budget
      • Most social media is FREE
      • Google Ad Words campaign can be as little as $25 with keywords.
      • Maintaining mediums- minimal cost
      http://www.kardias.com/consulting/Images/HappyBusinessPeople.jpg
    • Evaluating success
      • G o o g l e analytics
        • Tracking the amount of conversation going on
      • See of expanding some keywords could help (SEO)
      • Keeping track of the amount of followers to Facebook, Twitter, and news emails sign up pages.
      • Use feedback as information to help Lulu gorw.
    • http://misonani.files.wordpress.com/2009/11/misonani-lululemon-yoga1.jpg