Boost Fertility New Invention Ups Success Rates.pdf
SharePoint for Law Firm Websites
1. A Digital Solutions Firm delivering
Marketing and Technology Solutions
New York . Toronto . Phoenix . Los Angeles . London. Dubai . New Delhi
SharePoint Enabled
Websites for Law Firms
2. 1
What is SharePoint being used for?
Source: 2010 Global 360 survey
Content
Repository
Enterprise
Content
Management
Portal & Web
Content
Management
Document
Workflow
Business
Process
Management
Custom
Applications
37.6%
54.4%
66.0% 67.2%
55.9%
44.8%
6. 5
User experience is a broad range of disciplines with the
objective delivering satisfying and engaging
experiences
Law Firm Website User Experience (UX)
7. 6
Improve Your Website Usability
Use of Whitespace
1. Not having enough space
between elements gives your
site a busy feel
2. There also should be
consistent spacing between the
elements
Visual and Content Hierarchy
1. Important to break up of text
with headings, lists and photos
2. Allows the user to quickly jump
to what interests them
8. 7
Improve Your Website Usability
Put the Good Stuff "Above the
Fold"
1. Content that is near the bottom
of the page is far less likely to
be read by a user than the
content at the top
2. Does information hierarchy
align with expectations?
Easy-to-use, "Persistent" and
Intuitive Navigation Tools
1. How deep must visitors go to
get to what they need?
2. Do menus support a “first
glance” overview of navigation
options?
9. 8
Improve Your Website Usability
Balance Design & Content
1. Some sites suffer from putting
too much focus on a pretty
interface and design
2. The design should almost be
there as background noise,
leading the eye
Consider Usability Testing
1. The best way to determine
whether your Web site serves
its intended purposes is to ask
your intended audience?
Give Meaningful Feedback
1. Meaningful feedback is
essential for a website
11. 10
Case Study - A Major eCommerce Site
How Changing a Button Increased a Site's Annual Revenues by
$300 Million
FIELDS IN FORM
• Email Address and
Password.
• Login Button
• Register Button
• The link was Forgot
Password.
• 45% of all customers had
multiple registrations in the
system
• 160,000 per day Requested
New Passwords
• 75% of these people never tried
to complete the purchase once
requested
12. 11
Case Study - A Major eCommerce Site
How Changing a Button Increased a Site's Annual Revenues by
$300 Million
Solution
They took away the Register button. In its place, they put a Continue button
with a simple message Saying:
“You do not need to createan account to make purchases on our site. Simply
click Continue to proceed to checkout. To make your future purchases even
faster, you can create an account during checkout."
Result
The number of customers purchasing went up by 45% the site saw an
additional $300,000,000
13. 12
SharePoint Offerings
• The themes engine has been completely reworked
• Everything is now based on HTML instead of
proprietary format – including support for HTML5
• PowerPoint is no longer used to create custom themes
• You get much richer themes and common building
blocks for customizing them
• A background image, palette and fonts with live
preview
• You can “try it out” to see how it looks
17. 16
90%
90 PERCENT OF GENERAL
COUNSEL CLAIM ATTORNEY
BIOS ARE THE MOST
IMPORTANT PART OF A LAW
FIRM’S WEBSITE.
2009 Wicker Park Group
18. 17
56%
56% OF WEBSITE TRAFFIC
GOES TO ATTORNEY
BIOGRAPHIES.
The Great Jakes Blog, 2010
19. 18
Getting Found
Show up on Google
1. Google typically pulls the first
150 characters in a lawyer's bio
for the search results
Use the right words
1. Be descriptive and
differentiating—what makes
you different
2. Be brief. 250 words of anything
on a law firm web site is plenty.
Do not forget the links
1. Link to pages within your sites,
or external articles, accolades
and news
20. 19
Getting Your Message Across
Merchandizing attorneys
1. Make it personal—start with a
great image that engages
2. Make it convenient—organize
information from most
commonly viewed to least
3. Make obvious—the most
popular information, like
contact details should be at the
top
21. 20
Looking Good
The cardboard cut-out?
1. Formality is opening up to
personality—let your people
shine through
2. Reflect the culture of the firm,
while letting the person be the
focus
3. Consider stance, dress, color
and overall tone
4. Do not sacrifice on quality or
size—this may be the
attorney’s first impression
22. 21
Are Ratings and Reviews Next?
The Amazon attorney
1. Firms are considering if and
how reviews and ratings make
sense
2. As with all user generated
content (UGC) associated with
a firm, it must be moderated
The social network
1. Consider LinkedIn, Twitter and
even Martindale-Hubble
Connected as biography
components—provide another
perspective for a client
23. 22
Are Attorney Profile Videos Next?
Video has the potential to
have enormous emotional
impact on prospective
clients — far more impact
than text and still photos
alone.
According to a March, 2009
survey of General Counsel
performed by the Wicker
Park Group, two thirds of
the respondents
“expressed interest in
video interviews that would
appear in the lawyer bios.”
31. 30
90%
90 PERCENT OF COMPANIES
REPORT THAT SEARCH IS
THE NO.1 MEANS OF
NAVIGATION ON THEIR SITE.
Search Technology: Resurrecting the Web’s Workhorse, Jupiter Media
Metrix
32. 31
82%
82 PERCENT OF VISITORS
USE SITE SEARCH TO FIND
THE INFORMATION THEY
NEED.
Specialize Your Site’s Search, Forrester Research
33. 32
Search is Your Welcome Mat
Make it obvious
1. Put it where people expect
2. Make it look like a search box
Make it large
1. Make it large enough hold the
longest attorney name or
practice
Make it consistent
1. Same place on every page
2. Same behavior on every page
34. 33
Different Search for Different Content
Hierarchical Content
1. Practices and services
2. General information
Flat Content
1. Biographies
2. Publications
3. News
4. Events
20% 80%
35. 34
Searching Flat Content
Need to filter a large amount
quickly? Use Faceted Search
Flat content
1. Often a large volume:
Thousands (or tens of
thousands) of items
2. Typically attribute rich: Filtering
by attributes can narrow the
search quickly
3. Generally a consistent
structure: Makes it easier to
show specific details in the
search result
36. 35
49%
49 PERCENT OF VISITORS DO
NOT BOTHER TO
REFORMULATE THEIR
SEARCH QUERIES AFTER THE
FIRST FAILED RESULTS.
Jakob Nielsen, 2011
37. 36
Search Success
Each successive required search query will lose more visitors
Getting a first-time satisfactory search results in greater
engagement
Get it Right the First Time
First query
51%
Second
query
32%
Third
query
18%
38. 37
Use Case
HERE’S AN EXAMPLE FROM ONE OF THE HANDS ON LABS THAT
DEMONSTRATES BUILDING A CUSTOM RESULT TYPE AND DISPLAY
TEMPLATE FOR .TXT FILE SEARCH RESULTS:
41. 40
2M
2 MILLION REGULAR
READERS OF THE MCKINSEY
QUARTERLY, OVER 40,000
FACEBOOK FANS, AND
AROUND 40,000 FOLLOWERS
ON TWITTER.SRC Associates, 2010
42. 41
Your website is the ideal vehicle for thought leadership
marketing (TLM) to drive client Acquisition through
engagement
Visitor Engagement
43. 42
Thought Leadership Marketing (TLM)
The principle of TLM is simple enough: You give
away a little valuable intellectual property to
establish your potential usefulness to the client, in
the expectation that the client will use your expertise
and services
Rolf Jester, VP, Gartner, 2010
Show Them What You Know
44. 43
How SharePoint Can Help
Forums
and blogs
on day 1
IT loves it!
Extensive
Document
management
capabilities
Media Library
Lawyer
Profile
Builder
Faceted
Search
MechanismNon Techy
Loves it too..
47. 46
More than a Bio – Attorney Microsites
Attorney Microsites
1. Can be easily customized to
the specific marketing needs of
each attorney
2. Can be easily configured to
have any number or type of
pages
3. Acts as a repository of all the
attorneys thought leadership
work
4. Can easily integrate all of an
Attorney’s social Media
Activities
48. 47
How can Attorneys use them?
The attorney Microsite
1. Complements the main
website biography
2. Provide greater detail
about themselves
personally, their
matters and documents
3. Becomes blogging
platform to
communicate and
interact with the public
4. Each attorney can
personalize the
experience
49. 48
Create unique content
Content duplication (copying) between the main website and the
microsites will lower page rankings within Google for all sites
Inventory obsolete microsites to understand their content when
compared to the main site—these forgotten sites can damage
rankings
Keep it focused, keep it simple
Targeted content results in targeted visitors—maintain tight, guided
editorial control to reach the right audience through search
Drive people to take action—register for an event, download a white
paper or to call you to discuss their concerns
Key Considerations
50. 49
Workflow now treated
as a service.
Getting client’s
consent on some
specific action, can be
attained through
SharePoint enabled
workflows.
Improves stability,
scalability &
transparency
Adds up a customized
element of Content
Approval Mechanism.
Empowers the
standardizations.
Workflows
51. 50
The Team Folders – Exchange and SP together
Documents are stored
in SharePoint
Emails are stored in
Exchange
Team Folders can receive
emails and have their own
email address
Easy access to both from
Outlook and SharePoint
Unified compliance policy
applies to both
Leveraging Existing Exchange with SharePoint
57. 56
Device based rendering - Channels
Different channels defined in site levels.
Define “channels” for single devices or groups of devices
Assign alternate “Master Pages” (shared look and feel) per channel
Selectively include and exclude portions of Page Layouts per channel
Preview while designing and authoring
Specific control to define mobile rendering areas in content
Use Case
62. 61
Other Key Elements of SharePoint for Legal
Domain
SEO
Performance
Collaboration
Social Networking
Image Renditions
Pretty
URLs
Content By Search
Branding
Workflows
Mobile Access
Content Management
Managed Navigation
Information Arch.Search
Customer Experience
MDS
63. 62
Other Key Elements of SharePoint for Legal
Domain
SEO
Performance
Collaboration
Social Networking
Image Renditions
Pretty
URLs
Content By Search
Branding
Workflows
Mobile Access
Content Management
Managed Navigation
Information Arch.Search
Customer Experience
MDS
64. 63
Other Key Elements of SharePoint for Legal
Domain
SEO
Performance
Collaboration
Social Networking
Image Renditions
Pretty
URLs
Content By Search
Branding
Workflows
Mobile Access
Content Management
Managed Navigation
Information Arch.Search
Customer Experience
MDS
65. 64
Other Key Elements of SharePoint for Legal
Domain
SEO
Performance
Collaboration
Social Networking
Image Renditions
Pretty
URLs
Content By Search
Branding
Workflows
Mobile Access
Content Management
Managed Navigation
Information Arch.Search
Customer Experience
MDS
66. 65
Other Key Elements of SharePoint for Legal
Domain
SEO
Performance
Collaboration
Social Networking
Image Renditions
Pretty
URLs
Content By Search
Branding
Workflows
Mobile Access
Content Management
Managed Navigation
Information Arch.Search
Customer Experience
MDS
67. 66
Other Key Elements of SharePoint for Legal
Domain
SEO
Performance
Collaboration
Social Networking
Image Renditions
Pretty
URLs
Content By Search
Branding
Workflows
Mobile Access
Content Management
Managed Navigation
Information Arch.Search
Customer Experience
MDS