BtoB Online's Top 50 Marketing Case Studies of 2012 is a collection of 50 in-depth case studies from diverse companies. The result is comprehensive insight into the issues facing today's b2b marketer. By showcasing the experience of others, we hope to help readers arm readers with the crucial information they need to plan their own successful campaigns.
Top 50 Marketing Case Studies 2012 includes email case studies that explain how to stand out in a saturated marketing; lead generation stories that detail how to use video to increase leads, and social media stories that describe how to better connect with customers. In addition to the 19 email, lead gen and social media marketing case studies, Top 50 Marketing Case Studies 2012 contains over 30 case studies on direct marketing, event marketing, integrated marketing, video, and great b2b websites.
Packed with great info drawn straight from the experience of b2b marketers in the trenches, Top 50 Marketing Case Studies 2012 features case studies from companies such as Teradata, Hewlett Packard, AT&T, Canon, Amex, IBM, Pitney Bowes and Motorola Solutions.