EduKart Online Course in Telecom Management is a six month online course which leads to a Certification by EduKart. The certificate course gives practical exposure to the complex world of telecom management. The course has been made with detailed inputs and feedback from current and former employees of Reliance Industries Ltd., Bharti Airtel, One 97, Idea, Tata Docomo, Virgin Mobil, VIOM etc. The course covers the different aspects of telecom management that includes marketing communications, technical knowledge and finance side of telecom industry.

1. Certificate Course in
Telecom Management
Understanding the different aspects of
telecom management and the tools for
establishing effective marketing
communication.

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Read more at: EduKart Certificate Course Telecom Management
in Telecom Management
• The course covers the different aspects of telecom
management that includes marketing
communications, technical knowledge and finance
side of telecom industry.
• The course has been made with detailed inputs from
Reliance Industries Ltd., Bharti Airtel, One
97, Idea, Tata Docomo, Virgin Mobil, VIOM.
The successful participants are ready to be employed
What does •
in roles of marketing manager, business
the Course developer, brand manager, accounts manager, billing
associate, care centre manager, project
cover? manager, telecom testing, new product
developer, operations manager, electronics telecom.

3. Read more at:
Read more at: EduKart Certificate Course Telecom Management
in Telecom Management
• 20 sessions of 2 hours each
• Go through the sessions at your own pace in a
duration of 6 months
• Continuous Assessments to evaluate your progress
• Get Certified by EduKart.com at the end of the course
• Get unlimited telephonic support
Course
Dynamics

4. Read more at: EduKart Certificate Course in Telecom Management
Session 1 – Telecom Industry Overview
• Outline the Telecom industry composition
• Describe the technology evolution with focus on
India
• Explain the driver of economy / FDI / market
cap/impact on employment / revenue generation
• Compare GSM & CDMA technologies & their market
Sessions • Discuss the Licensing & Regulatory terms
Overview

5. Read more at: EduKart Certificate Course in Telecom Management
Session 2 – Telecom Fundamentals
• Explain the features of each generation of cellular
networks
• Explain the functions of each component of a cellular
network
• Differentiate between GSM and CDMA network
architectures
Sessions
Overview

6. Read more at: EduKart Certificate Course in Telecom Management
Session 3 – Telecom Consumer Products
• Distinguish between cost-based and demand-based
pricing of cellular services
• Differentiate between pre-paid and post-paid
connections
• List Value Added Services available to the mobile
phone users
• Explain the importance of technological convergence
in telecom
Sessions • Define mCommerce and explain its features
Overview • Classify handsets into different categories on the
basis of their prices and features

7. Read more at: EduKart Certificate Course in Telecom Management
Session 4 – Basics of Telecom Marketing
• Explain the telecom value chain
• Distinguish between customers, consumers and
influencers
• Define small wallet customers and their behaviour
• Discuss the importance of the customer and
therefore the differentiators
• Differentiate between customer promotion and
Sessions customer retention
Overview • List the various innovative ways in which operators
promote their services among customers
• Define different measures for estimation of operator
revenue

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Session 5 – Telecom Retail
• Differentiate between direct and indirect distribution
channels
• List the direct distribution channels used by telecom
companies
• List the players of indirect telecom distribution
channel
• Explain the working of indirect telecom distribution
channel
Sessions • Explain how prepaid and postpaid connections are
Overview distributed
• List the mediums of direct and indirect telecom
communication

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Session 6 – Marketing V/S Other functions
• Differentiate between marketing and sales
• Identify members of marketing and sales teams
• List the functions of marketing and sales teams
• Explain the inter linkage between sales and
marketing and other functions of a telecom
organisation
• Distinguish between cost and revenue centres
Sessions
Overview

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Session 7 – Account Manager
• Explain the key elements of account management
• Elucidate the importance of customer profiling
• Name the characteristics of SMART targets
• List the skills an account manager must possess
• List the activities performed by account manager
• Define competitive intelligence
• Relevance of Channel Management
Sessions • List the tips for effective channel management
Overview • List the skills a sales manager must possess
• List the activities performed by sales manager

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Session 8 – Marcom in Telecom
• Define product management
• List the types of telecom products
• Identify stages in the lifecycle of telecom products
• Define Go-To-Market Strategy
• List the various Telecom Stakeholders
• List internal and external factors that influence launch
of a new telecom product
Sessions • List the qualities of a good product manager
Overview • Define Competitive Tracking
• List the characteristics of an effective marcom
strategy
• Understand Newer Forms of Communication
• List the skills of a marcom manager

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Session 9 – Operations V/S Other Functions
• Explain the importance of operations function
• Discuss the interdependence among operation and
other functions
• Elucidate the structure of operations function
• List the qualities of a good operations team
Sessions
Overview

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Session 10 – Contact Center Operations
• Elucidate the structure of service function
• Discuss the importance of call centre management
• Discuss how call centres can be transformed into
revenue centres
• Explain the activities of contact centres
• Compare contact and call centres
Sessions • List the skills of a contact centre manager
Overview

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Session 11 – Training and Audit
• Enumerate the importance of training and audit
• List the skills of a training and audit manager
• Explain the function of product service team
• List the skills of a product service manager
Sessions
Overview

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Session 12 – Billing, Collection and Retention
• Describe the billing process
• Describe the collection process
• List the skills of a collection manager
• Define churn and retention
• Explain the ways to retain subscribers
• List the skills of a retention manager
Sessions
Overview

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Session 13 – Technical Team
• Explain the importance of technology management
• Elucidate the structure of technical function in a
telecom organisation
• Describe the role played by the technical team of a
telecom organisation
• Explain the interdependence between technical and
other teams of a telecom organisation
Sessions
Overview

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Session 14 – Network Team
• Define network management
• State what network management involves
• List the activities performed as part of network
management
• Explain challenges faced by a network manager
Sessions
Overview

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Session 15 – OSS/BSS Team
• Define Operation Support Subsystems(OSS) and
Business Support Subsystems (BSS)
• List the core functions of OSS and BSS
• Describe the process of order fulfilment
• Explain the importance of service assurance
• Describe the elements of the billing process
• Differentiate between prepaid and post-paid
Sessions connections
• Distinguish between the prepaid and post-paid billing
Overview processes
• Enumerate the steps involved in implementing new
tariff schemes

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Session 16 – VAS Team
• Define Value Added Services (VAS)
• Describe Content Providers (CP) and Content
Aggregators (CA)
• Explain the steps involved in the launch of a new VAS
product
• Enumerate the challenges faced by VAS team
Sessions
Overview

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Session 17– R&D and IT Support
• Describe the role of R&D in telecom organisations
• State the challenges faced by R&D teams
• Explain how a service provider must manage its
partners
• Elucidate the role played by IT Support team in
telecom
Sessions
Overview

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Session 18 – Basics of Managing Accounts and
Finances
• Identify the elements of revenue of telecom operators
• Explain the costs of telecom operators
• Define KPIs for assessing telecom operator
performance
Sessions
Overview

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Session 19 – Finance Team and Its Role
• Elucidate the importance of finance & accounts
function in a telecom organisation
• Describe the interdependence between finance &
accounts and other functions
• Define Revenue Assurance (RA)
• Describe Revenue Assurance Monitoring
• Explain Fraud Management
Sessions • Explicate Churn Management
Overview

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Session 20 – Legal and Regulatory Affairs
• Identify the Telecom Regulatory authorities in India
• Identify the regulatory activities of the legal team
• State the legal operational activities of the legal team
• Explain the importance of legal function in Telecom
Organisations
Sessions
Overview

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Industry
relevant
course content
developed with
help of industry
professionals
from…
* - courses have been reviewed by employees of companies whose logos are displayed. The companies are not liable or
responsible for the accuracy for the material

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The successful participants are ready to be
Target Sector employed in roles of VAS Manager, Product
Manager, Project Manager, Business
for Analyst, Business Operations, Sales
Employment Executive, Marketing Manager.

26. TALK TO US
National Helpline Number +91-11-49323333 or Find an EduKart Partner in your city
Mail: support@edukart.com
Go to: edukart.com/telecom management.php