Internet research

Slide 1: Internet Search Strategy

Slide 2: Sharing for HRD Community Maxis Academy

Slide 3: Advantages The ability to learn faster than your competitor may be the only sustainable competitive advantage. Peter Senge, The Fifth Discipline

Slide 4: Content 1.0 • Background • Browsers • Search Engine • Directory • Internet Politics

Slide 5: Content 2.0 • Web Seminar – Talent/BetterManagement • E-Magazine – CLOMedia, Quality Digest • Discussion Group – TRDev, Training Ideas • Network- LinkedIn, Facebook, Orkut • Information in PPT- Slideshare • Expert – About, Yahoo Answer • Blog - Technorati • Internal communication Web 2.0 – blog

Slide 6: Content 2.0 • E-Newsletters – About • HRD – CLO, ASTD, Fast Company, Better Management

Slide 8: Sharing • Interesting sites? • Your frustration? • Questions ?

Slide 9: Background

Slide 10: History

Slide 11: Definition of Net The Internet is the publicly accessible worldwide system of interconnected computer networks that transmit data by packet switching using a standardized Internet Protocol (IP). It is made up of thousands of smaller commercial, academic, domestic and government networks. It carries various information and services, such as electronic mail, online chat, and the interlinked web pages and other documents of the World Wide Web.

Slide 12: WWW domination

Slide 13: How big is the web? • 56 billion static web pages are publicly- available on the World Wide Web. • Another estimated 6 billion static pages are available within private intranet sites • 200+ billion database-driven pages are available as dynamic database reports ("invisible web" pages) • Google.com indexes 9.75 billion web pages.

Slide 14: Deep Web • The invisible web,, a vast repository of information that search engines don't have access to, such as databases • Private networks, called intranets, that are not actually hooked up to the Web • Forms, like ColdFusion or CGI • Password-protected sites, like a university library • Sites that intentionally, for various reasons, keep their information from being indexed by search engine spiders

Slide 15: Today • 200 Billion • Only 50 Billion is static web • Geogle only indexed 20% • Daily Web Space increase 100,000 websites

Slide 16: Key Players Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology

Slide 17: Sir "Tim" John Berners-Lee • the inventor of the World Wide Web and director of the World Wide Web Consortium

Slide 18: Search Strategy

Slide 19: Search Strategy a. Choose appropriate key words b. Select right tools c. Evaluate Information

Slide 20: Your needs? 1. What information you want to have right now? A.________________________ B. _______________________ C. _______________________

Slide 21: Tools • Search engine • Meta Search • Specialized search engine • Directory • Specialized Directory – academy, alexa

Slide 22: Tools for Multimedia • Sound - Podcast • TV – Online TV • Photo – flickr • Invisible Web

Slide 23: Browser

Slide 24: Definition A web browser is a software application , technically a type of HTTP client, that enables a user to display and interact with HTML documents hosted by web servers or held in a file system .

Slide 25: HTML & HTTP • In computing, HyperText Markup Language (HTML) is a markup language designed for the creation of web pages with hypertext and other information to be displayed in a web browser. HTML is used to structure information — denoting certain text as headings, paragraphs, lists and so on

Slide 26: Browser - functions  Mozilla Firefox – tab, extensions, high security  Internet explorer – tab, integrated  Opera – sessions, ligh

Slide 30: Browsers • Internet Explorer (decoder) • Bookmark/Favorite • Home Page (Google, Yahoo) • Back Forward • Refresh (7 seconds) • History • Text size • Encoding

Slide 31: Search Engine

Slide 32: Definition • Definition: A search engine is a searchable database of Internet files collected by a computer program (called a wanderer, crawler, robot, worm, spider).

Slide 33: Search Engines Single Google.com Vivisimo.com Meta All the Web Dogpile Internet search engines can be the most useful--or useless--tools on the Internet

Slide 41: Boolean Search Add +ABC Minus -ABC Default DEF OR ABC Exact phrase “ABC” Wild card ABC* Synonym ABC~

Slide 42: Boolean OR NOT AND 33702660 81497 1677

Slide 43: effective habits: • •Study Search Engine Help Files •Use The "Three Strikes" Rule •Don't Play Favorites • •Use Specialized Search Sites •Keep your book mark well classified •

Slide 44: Directory

Slide 45: Characters • • pick by human • hierarchy • small portion of cyberspace • low noise

Slide 46: General Directory •Yahoo - largest collection of topical collections •Google Web Directory – using the Google link ranking technology; Google search results are also included with directory results • Open Directory – volunteers to pick the web pages

Slide 49: Specialized Dir • About - large collection of topical collections gathered subject specialists • Alexa – List down the highly ranked websites •100times – free education sites for business studies

Slide 52: • INFOMINE - large collection of scholarly Internet resources collectively maintained by several libraries, including those from the University of California • The Internet Public Library - large, selective collection from the University of Michigan • The WWW Virtual Library - highly respected guides to many disciplines sponsored by the W3 Consortium

Slide 54: Content 2.0 • Webinar– Talent/ BetterManagement • E-Magazine – CLOMedia, Quality Digest • Discussion Group – TRDev, Training Ideas • Network- LinkedIn, Facebook, Orkut • Information in PPT- Slideshare • Expert – About, Yahoo Answer • Blog - Technorati • Internal communication Web 2.0 – blog

Slide 55: Content 2.0 • E-Newsletters – About • HRD – CLO, ASTD, Fast Company, Better Management • Video – Youtube • Photos - Flickr

Slide 57: Webinar

Slide 59: E-Magazine

Slide 60: http://www.submag.com/sub/ch?pk=cloweb

Slide 61: Discussion Group

Slide 64: Network

Slide 66: Information PPT

Slide 68: Expert

Slide 70: Blog

Slide 74: Blog • http://www.tehnorati.com • http://www.bloglines.com • http://www.blogger.com • http://blog.iht.com • http://www.jeffooi.com

Slide 75: E-Newsletter

Slide 77: HRD

Slide 78: Discussion Group

Slide 79: Video/Photos/Encyclo pedia

Slide 80: Web 2.0 • Encyclopedia • http://www.wikipedia.org • Photo • http://www.flickr.com • Video • http://www.youtube.com

Slide 81: TV • Power Point Slide show Online • http://www.slide.com • Online TV • http://wwitv.com • http://twit.tv • http://websearch.about.com/od/imagesearch/a

Slide 82: Magazine & Newsletter

Slide 84: Podcast Sound

Slide 86: Information Evaluation

Slide 87: Web Evaluation Techniques Before you click to view the page... • Look at the URL - personal page or site ? ~ or % or users or members • Domain name appropriate for the content ? edu, com, org, net, gov, ca.us, uk, etc. • Published by an entity that makes sense ? • News from its source? www.nytimes.com • Advice from valid agency? www.nih.gov/ www.nlm.nih.gov/ www.nimh.nih.gov/

Slide 88: Web Evaluation Techniques Scan the perimeter of the page • Can you tell who wrote it ? • name of page author • organization, institution, agency you recognize • e-mail contact by itself not enough • Credentials for the subject matter ? – Look for links to: “About us” “Philosophy” “Background” “Biography” • Is it recent or current enough ? • Look for “last updated” date - usually at bottom • If no links or other clues... • truncate back the URL http://hs.houstonisd.org/hspva/academic/Science/Thinkquest/gail/text/ethics.html

Slide 89: Web Evaluation Techniques Indicators of quality • Sources documented • links, footnotes, etc. – As detailed as you expect in print publications ? • do the links work ? • Information retyped or forged • why not a link to published version instead ? • Links to other resources • biased, slanted ?

Slide 90: Web Evaluation Techniques What Do Others Say ? • Search the URL in alexa.com – Who links to the site? Who owns the domain? – Type or paste the URL into the basic search box – Traffic for top 100,000 sites • See what links are in Google’s Similar pages • Look up the page author in Google

Slide 91: Web Evaluation Techniques STEP BACK & ASK: Does it all add up ? • Why was the page put on the Web ? • inform with facts and data? • explain, persuade? • sell, entice? • share, disclose? • as a parody or satire? • Is it appropriate for your purpose?

Slide 92: Try evaluating some sites... 1. Search a controversial topic in Google: – "nuclear armageddon" – prions danger – “stem cells” abortion 2. Scan the first two pages of results 3. Visit one or two sites – try to evaluate their quality and reliability

Slide 93: Internet Politics

Slide 94: Internet Politics Virus Freedom of speech Pornography Company policies Copy right

Slide 95: Internet Politics • Virus •data loss due to viruses is still less than 10% •2 hours to clear up, a major infection will probably take 5 days What is the consequences?

Slide 96: Internet Politics • Virus One of the first major attacks in the United States occurred in 1988 with a virus created by a Cornell University graduate student. It jammed more than 6,000 computers across the country, shutting down some networks on what was then a much smaller national computer network.

Slide 97: Internet Politics • Antivirus Rules For The Users 1. Never accept disks, programs or data files without checking them first 2. Never use software, demo's or other software with doubtful origins 3. Always scan any program or document download onto your machine before you open or read it, this includes attachments received via e-mail 4. If you lend a disk to anyone, check it when you get it back. BEFORE you use it again 5. Keep your Antivirus software up to date

Slide 98: Internet Politics • Freedom of speech •Abide to non-disclosure agreement. •In discussion group, lurk before you participant. • Do not use four letter words • Use emoticon for international communication

Slide 99: Internet Politics • Pornography •It’s a big NO NO •Why it is not allowed? •If allowed, what would be the negative consequences? •If accidental, leave straight immediately

Slide 100: Internet Politics • Company policies • Internet Users Policy (IUP) • Previous experience

Slide 101: Internet Politics Copy right • Three types of software: – public domain, freeware and shareware • Give credit to authors – electronics, verbal or written forms • Check virus • Consult IT or HR if not clear