Websites 101 PowerPoint Presentation


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Websites 101 PowerPoint Presentation

  1. 2. So you want a website . . . <ul><li>Presentation Goals </li></ul><ul><li>Explain the basic building blocks </li></ul><ul><li>Speak “non-geek” and demystify the process </li></ul><ul><li>Answer your questions </li></ul><ul><li>Help you know where to go from here </li></ul>
  2. 3. What is your name? <ul><li>What is a domain name? </li></ul><ul><li>A domain name is the name that customers will use to find your site, e.g. </li></ul><ul><li>How do I pick a name? </li></ul><ul><li>Pick a name that’s easy to connect with you </li></ul><ul><li>Pick a name that’s short </li></ul><ul><li>Consider more than one name in some cases </li></ul><ul><li>Typically pick a .com name if you are a business and .org if you are a non-profit organization </li></ul><ul><li>Have more than one name in mind in case your top choice is taken </li></ul>
  3. 4. Getting a Domain Name Where do I get one? You become the “owner” of a domain name when you pay a registration fee for using it. The companies that provide the registrations are called “registrars”. To register a name, you go to the website of any accredited registrar (or a reseller), create an account and pay the registration fee. How much are the registration fees? Registrars compete for your business so fees vary. Typical fees range from $10/year to $35/year per name.
  4. 5. Buyer Beware <ul><li>Make sure your domain name is registered in your name or the name of your organization </li></ul><ul><li>Know your registrar. If you get a notice from a registrar other than your own, ignore it! </li></ul>
  5. 6. Summary <ul><li>Your domain name is your identity on the web </li></ul><ul><li>Pick a name that’s short and easy to remember </li></ul><ul><li>You register domain names with an accredited registrar for a yearly fee </li></ul><ul><li>Get your name registered in YOUR name </li></ul>
  6. 7. Who are you? <ul><li>Where do I start with a design? </li></ul><ul><li>What do you need? </li></ul><ul><ul><li>Logo? </li></ul></ul><ul><ul><li>Consistent branding? </li></ul></ul><ul><ul><li>New site? Redesign? </li></ul></ul><ul><li>Who is your site FOR? </li></ul><ul><li>What do you want your site to DO? </li></ul><ul><li>What is your budget? </li></ul>
  7. 8. The “look” <ul><li>What defines your organization? </li></ul><ul><li>Use a consistent branding </li></ul><ul><li>Determine what “feel” you want </li></ul><ul><li>Determine the top 5 or 6 blocks of information you need to convey, e.g. “About Us”, “Products”, “Services” </li></ul><ul><li>Know your audience, e.g. age, web-savvy, on-the-go </li></ul><ul><li>How much does “look” matter? </li></ul>
  8. 9. What should it DO? <ul><li>How will people use your site? </li></ul><ul><li>Gather information about you </li></ul><ul><li>Buy your products </li></ul><ul><li>Networking with you and/or each other </li></ul><ul><li>Register for events </li></ul><ul><li>Share files </li></ul><ul><li>Access confidential information </li></ul><ul><li>Watch videos </li></ul>
  9. 10. Who should build it? <ul><li>Use internal resources </li></ul><ul><li>Do it yourself </li></ul><ul><li>Use a relative, employee, neighbor </li></ul><ul><li>Get started with a template </li></ul><ul><li>Buy a template and build on it </li></ul><ul><li>Hire a designer and/or developer </li></ul><ul><li>Hire a graphic designer for a logo and/or site template </li></ul><ul><li>Hire a developer to add your features </li></ul>All of the above
  10. 11. Who should build it? <ul><li>Use internal resources </li></ul><ul><li>Do it yourself or use a relative, employee, neighbor </li></ul><ul><li>Low cost but quality and timing may suffer </li></ul><ul><li>Get started with a template </li></ul><ul><li>Buy a template and build on it </li></ul><ul><li>Inexpensive, Quick start </li></ul><ul><li>Hire a designer and/or developer </li></ul><ul><li>Hire a graphic designer for a logo and/or site template </li></ul><ul><li>Hire a developer to add your features </li></ul><ul><li>Most expensive but offers most options </li></ul>
  11. 12. How much does it cost? <ul><li>Consider all “costs” </li></ul><ul><li>Money </li></ul><ul><li>Your time </li></ul><ul><li>Weigh it with the benefits </li></ul><ul><li>Saving staff time </li></ul><ul><li>Increase office efficiency </li></ul><ul><li>Money </li></ul><ul><li>Templates: Free – Thousands; Lots around $50 </li></ul><ul><li>Logo design: Plan for $1000 - $2000 </li></ul><ul><li>Custom design: Plan for $1000 - $2000 </li></ul><ul><li>Custom Full site: Plan for $1500 - $5000 depending on features </li></ul>
  12. 13. Important Features <ul><li>Content </li></ul><ul><li>Write for the web </li></ul><ul><li>Use pictures to liven up pages </li></ul><ul><li>Avoid twirling flaming things </li></ul><ul><li>Avoid background music unless needed </li></ul><ul><li>Use the power of linking </li></ul>
  13. 14. Important Features <ul><li>Accessibility </li></ul><ul><li>About 20% of people have a disability </li></ul><ul><li>Make sure your site is programmed well for all types of disability </li></ul><ul><ul><li>Visual - Blindness, low vision, color-blindness </li></ul></ul><ul><ul><li>Hearing – use captioning </li></ul></ul><ul><ul><li>Movement - Inability to use a mouse, slow response time </li></ul></ul><ul><ul><li>Cognitive - Learning disabilities, inability to remember or focus on large amounts of information </li></ul></ul><ul><li>It’s good business … and may be the law </li></ul>
  14. 15. Important Features <ul><li>Help people find your site </li></ul><ul><li>Make your pages search-engine friendly </li></ul><ul><li>Get linked with other partner businesses </li></ul><ul><li>Include your web address on all printed materials </li></ul><ul><li>Test, test, test </li></ul><ul><li>Do your menus work? </li></ul><ul><li>Do your links work? </li></ul><ul><li>Spelling ok? Grammar? </li></ul><ul><li>Does your site work in all major browsers? </li></ul>
  15. 16. Summary <ul><li>Determine what you need </li></ul><ul><li>Determine the features you’d like </li></ul><ul><li>Determine your budget </li></ul><ul><li>Examine your resources </li></ul><ul><li>Make your site a reflection of you </li></ul><ul><li>Make your site usable by everyone </li></ul><ul><li>Test! </li></ul>
  16. 17. Where do you live? <ul><li>What is hosting? </li></ul><ul><li>Hosting involves putting your web pages on a computer (server) that has a connection to the Internet </li></ul><ul><li>What does that really mean? </li></ul><ul><li>Web servers are computers specially designed for delivering your web pages to your customers. </li></ul><ul><li>“ Hosting companies” maintain several of these servers and support them so that your site is always available </li></ul>
  17. 18. Why do I need a host? <ul><li>Professional web hosting offers: </li></ul><ul><li>Power backups </li></ul><ul><li>Data backups </li></ul><ul><li>Email service, e.g. [email_address] (use it!) </li></ul><ul><li>Fast connections to the internet </li></ul><ul><li>Ability to handle lots of requests at once </li></ul><ul><li>Climate control </li></ul><ul><li>Security </li></ul><ul><li>24/7 monitoring </li></ul><ul><li>Customer service </li></ul>
  18. 19. How much does it cost? <ul><li>How much does hosting cost? </li></ul><ul><li>Packages vary widely </li></ul><ul><li>Typical prices are $10/month - $50/month for “shared hosting” services </li></ul><ul><li>If you have greater needs, you can pay several hundred dollars/month </li></ul><ul><li>Are all similarly-priced packages equal? </li></ul><ul><li>No. Check around and get references for hosting companies. Some inexpensive packages may not provide you with the level of speed, reliability and customer services that you need. </li></ul>
  19. 20. Summary <ul><li>Hosting means putting your web pages on a special “server” computer </li></ul><ul><li>Hosting companies maintain banks of servers designed just deliver web pages, email and other related features </li></ul><ul><li>Hosting prices and packages vary: </li></ul><ul><ul><li>Check out the reputation of the company – get referrals </li></ul></ul><ul><ul><li>If your site is down all the time or is too slow, customers won’t come back </li></ul></ul>
  20. 21. Will you still love me tomorrow? <ul><li>Keep your content fresh </li></ul><ul><li>Offer reasons for people to come back </li></ul><ul><ul><li>Coupons </li></ul></ul><ul><ul><li>Be a resource </li></ul></ul><ul><ul><li>Offer a useful service </li></ul></ul><ul><li>Search engines like active sites </li></ul>
  21. 22. Will you still love me tomorrow? <ul><li>Who will do your updates? </li></ul><ul><li>Internal Resources </li></ul><ul><li>Outside Developers </li></ul><ul><li>Both </li></ul><ul><li>Can you do it yourself? </li></ul><ul><li>Content Management Systems (CMS) </li></ul><ul><li>Editing Software (works like a word processor) </li></ul><ul><ul><li>Adobe Contribute </li></ul></ul><ul><ul><li>Coffee Cup </li></ul></ul><ul><ul><li>Homesite </li></ul></ul><ul><li>Hand-program it </li></ul>
  22. 23. What do you need to know? Questions?