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12 Essential Benchmarks for B2B Marketers

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Earnest's top 12 essential benchmarks for B2B marketing professionals. Statistics about budget, channels, social media, ROI and a bunch of other key facts for marketers.

Earnest's top 12 essential benchmarks for B2B marketing professionals. Statistics about budget, channels, social media, ROI and a bunch of other key facts for marketers.

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  • 1. Essential Benchmarks For B2B marketers
  • 2. 12 of the best B2B benchmarks from Earnest’s latest e-book, ‘Essential Benchmarks for B2B Marketers’ #essentialbenchmarks Essential Benchmarks – Top 12 Highlights Read the full report here
  • 3. 79% of C-suite executives agree that not measuring ROI makes it hard to justify investment in marketing budgets. (Source: b2bmarketing.net) 01
  • 4. 9.31% the average size of a marketing budget in 2014 vs. 6.8% in 2013. (Source: CMO Survey) 02
  • 5. 27% of B2B marketing budgets are now spent on digital strategies. (Source: dmnews.com) 03
  • 6. 34% of all the leads generated in 2013 came from inbound sources. (Source: MarketingProfs.com) 04
  • 7. 05 93% of B2B marketers are now using content marketing, and finding that it delivers 3 times more leads than traditional marketing. (Source: Marketingprofs.com)
  • 8. Best in class marketers generate about 17.5% of their leads via social media. (Source: marketingcharts.com) 06
  • 9. 3.4% the response rate for letter sized DM vs. 0.12% for email. (Source: marketingcharts.com) 07
  • 10. Personalising your direct mail can go a long way, improving response rates by 3-10 times. (Source: briefyourmarket.com 08
  • 11. 45.9% of emails were opened on a smartphone in 2013. (Source: yesmail.com) 09
  • 12. 65% of B2B marketers have acquired a customer through LinkedIn – more than Facebook (43%) and Twitter (40%). (Source: marketingcharts.com) 10
  • 13. Organic search still accounts for up to 40% of referrals for B2B websites. (Source: forbes.com) 11
  • 14. 95% of B2B professionals say that face to face meetings are essential for the development and retention of long term relationships. (Source: hbr.org) 12
  • 15. That was just some of the highlights from the ‘Essential Benchmarks for B2B Marketers’ e-book earnest-agency.com | @earnestagency