Essential Benchmarks
For B2B marketers
12 of the best B2B
benchmarks from
Earnest’s latest e-book,
‘Essential Benchmarks
for B2B Marketers’
#essentialbenchmarks
...
79% of C-suite
executives agree that
not measuring ROI
makes it hard to
justify investment in
marketing budgets.
(Source: ...
9.31% the average
size of a marketing
budget in 2014 vs.
6.8% in 2013.
(Source: CMO Survey)
02
27% of B2B
marketing budgets
are now spent on
digital strategies.
(Source: dmnews.com)
03
34% of all the
leads generated
in 2013 came
from inbound
sources.
(Source: MarketingProfs.com)
04
05
93% of B2B
marketers are
now using content
marketing, and
finding that it
delivers 3 times
more leads than
traditional ...
Best in class
marketers generate
about 17.5%
of their leads via
social media.
(Source: marketingcharts.com)
06
3.4% the response
rate for letter sized DM
vs. 0.12% for email.
(Source: marketingcharts.com)
07
Personalising
your direct mail
can go a long
way, improving
response rates
by 3-10 times.
(Source: briefyourmarket.com
08
45.9% of emails
were opened on a
smartphone in 2013.
(Source: yesmail.com)
09
65% of B2B
marketers have
acquired a customer
through LinkedIn –
more than Facebook
(43%) and
Twitter (40%).
(Source: mark...
Organic search
still accounts for up
to 40% of referrals
for B2B websites.
(Source: forbes.com)
11
95% of B2B
professionals say that
face to face meetings
are essential for the
development and
retention of long term
relat...
That was just some of the highlights from the
‘Essential Benchmarks for B2B Marketers’ e-book
earnest-agency.com | @earnes...
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12 Essential Benchmarks for B2B Marketers

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Earnest's top 12 essential benchmarks for B2B marketing professionals. Statistics about budget, channels, social media, ROI and a bunch of other key facts for marketers.

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12 Essential Benchmarks for B2B Marketers

  1. 1. Essential Benchmarks For B2B marketers
  2. 2. 12 of the best B2B benchmarks from Earnest’s latest e-book, ‘Essential Benchmarks for B2B Marketers’ #essentialbenchmarks Essential Benchmarks – Top 12 Highlights Read the full report here
  3. 3. 79% of C-suite executives agree that not measuring ROI makes it hard to justify investment in marketing budgets. (Source: b2bmarketing.net) 01
  4. 4. 9.31% the average size of a marketing budget in 2014 vs. 6.8% in 2013. (Source: CMO Survey) 02
  5. 5. 27% of B2B marketing budgets are now spent on digital strategies. (Source: dmnews.com) 03
  6. 6. 34% of all the leads generated in 2013 came from inbound sources. (Source: MarketingProfs.com) 04
  7. 7. 05 93% of B2B marketers are now using content marketing, and finding that it delivers 3 times more leads than traditional marketing. (Source: Marketingprofs.com)
  8. 8. Best in class marketers generate about 17.5% of their leads via social media. (Source: marketingcharts.com) 06
  9. 9. 3.4% the response rate for letter sized DM vs. 0.12% for email. (Source: marketingcharts.com) 07
  10. 10. Personalising your direct mail can go a long way, improving response rates by 3-10 times. (Source: briefyourmarket.com 08
  11. 11. 45.9% of emails were opened on a smartphone in 2013. (Source: yesmail.com) 09
  12. 12. 65% of B2B marketers have acquired a customer through LinkedIn – more than Facebook (43%) and Twitter (40%). (Source: marketingcharts.com) 10
  13. 13. Organic search still accounts for up to 40% of referrals for B2B websites. (Source: forbes.com) 11
  14. 14. 95% of B2B professionals say that face to face meetings are essential for the development and retention of long term relationships. (Source: hbr.org) 12
  15. 15. That was just some of the highlights from the ‘Essential Benchmarks for B2B Marketers’ e-book earnest-agency.com | @earnestagency
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