Earnest's top 12 essential benchmarks for B2B marketing professionals. Statistics about budget, channels, social media, ROI and a bunch of other key facts for marketers.
This document discusses a new type of packaging made from agricultural waste and mycelium that is energy efficient, disintegrates, and uses waste materials. The process involves procuring raw materials like agricultural waste, blending it with mycelium, and dehydrating and heat treating it to create packaging that protects items, is disposable, and is better for the environment requiring much less energy than traditional packaging materials.
The document discusses mushroom packaging, a new material developed by Eben Bayer and Gavin McIntyre using fungal mycelium to bind agricultural waste into shapes that perform like foam. Mushroom packaging is renewable, natural, home compostable, and cost competitive with traditional packaging materials. Several companies including PUMA, DELL, and Steel Case are exploring using mushroom packaging as a greener alternative to traditional packaging materials that utilizes agricultural waste.
Distribution channels are an important element of marketing mix and are the routes through which products reach target customers. Indirect channels utilize middlemen like merchants and agents to distribute products from producers to consumers. Direct channels do not involve middlemen and producers sell directly to consumers. Companies may also use mixed channels that employ both direct and indirect methods simultaneously in different markets.
This document provides an overview and analysis of several major online B2B marketplaces. It discusses Alibaba.com, Indiamart.com, Tradeindia, EC21, and TATAB2B.com. For each marketplace, it describes the company, products offered, sourcing services provided, and testimonials from users about their experiences. The document also defines what a B2B portal is and explains the benefits it provides for buyers and sellers in connecting them and facilitating business transactions globally.
These slides use concepts from my (Jeff Funk) course entitled Technology Management Strategy to analyze the business model for Ecovative’s mushroom material. This material can bind various agricultural wastes together and thus enable the production of various products from agricultural waste using inexpensive molds. Corn stalks and other materials can be procured locally and formed into packaging and other products that can replace Styrofoam and other non-renewable and non-decomposing materials. Thus, this Ecovative’s mushroom materials can reduce a manufacturer’s carbon and trash footprints. Ecovative is licensing its technology to other firms so that these firms can manufacture the packaging from locally available agricultural waste. these
While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. The marketer’s challenge is to combine the right mix of programs to build market awareness and fill the sales funnel each month at a low blended cost per lead. With that in mind, we examined the recorded effectiveness of the many online lead generation options. Our experiences are summarized in this B2B marketing strategy infographic.
What key tactics best fit our Marketing Strategy?
What B2B marketing tactics are working now for others, and how well?
Where should we emphasize or deemphasize our marketing focus?
There’s no question that the right marketing strategy for your business will depend on your brand, your business capabilities, your solutions, and most importantly, your market. But knowing the distinct trends can and should influence your marketing priorities.
Vital Statistics for B2B Marketers: Essential facts, figures & benchmarksEarnest
The what, who and how continues to change in B2B marketing. This Slideshare has been designed as a go-to resource for B2B marketers who want to navigate changing buyer needs and attitudes. Use and abuse at your leisure and please feel free to spread the word using #B2BVitalStats.
We think Small Business are misrepresented and misunderstood, so we are going to hop in a car and visit 20 businesses in 10 different counties to interview them about what it means to run a small enterprise in 2017.
This document discusses a new type of packaging made from agricultural waste and mycelium that is energy efficient, disintegrates, and uses waste materials. The process involves procuring raw materials like agricultural waste, blending it with mycelium, and dehydrating and heat treating it to create packaging that protects items, is disposable, and is better for the environment requiring much less energy than traditional packaging materials.
The document discusses mushroom packaging, a new material developed by Eben Bayer and Gavin McIntyre using fungal mycelium to bind agricultural waste into shapes that perform like foam. Mushroom packaging is renewable, natural, home compostable, and cost competitive with traditional packaging materials. Several companies including PUMA, DELL, and Steel Case are exploring using mushroom packaging as a greener alternative to traditional packaging materials that utilizes agricultural waste.
Distribution channels are an important element of marketing mix and are the routes through which products reach target customers. Indirect channels utilize middlemen like merchants and agents to distribute products from producers to consumers. Direct channels do not involve middlemen and producers sell directly to consumers. Companies may also use mixed channels that employ both direct and indirect methods simultaneously in different markets.
This document provides an overview and analysis of several major online B2B marketplaces. It discusses Alibaba.com, Indiamart.com, Tradeindia, EC21, and TATAB2B.com. For each marketplace, it describes the company, products offered, sourcing services provided, and testimonials from users about their experiences. The document also defines what a B2B portal is and explains the benefits it provides for buyers and sellers in connecting them and facilitating business transactions globally.
These slides use concepts from my (Jeff Funk) course entitled Technology Management Strategy to analyze the business model for Ecovative’s mushroom material. This material can bind various agricultural wastes together and thus enable the production of various products from agricultural waste using inexpensive molds. Corn stalks and other materials can be procured locally and formed into packaging and other products that can replace Styrofoam and other non-renewable and non-decomposing materials. Thus, this Ecovative’s mushroom materials can reduce a manufacturer’s carbon and trash footprints. Ecovative is licensing its technology to other firms so that these firms can manufacture the packaging from locally available agricultural waste. these
While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. The marketer’s challenge is to combine the right mix of programs to build market awareness and fill the sales funnel each month at a low blended cost per lead. With that in mind, we examined the recorded effectiveness of the many online lead generation options. Our experiences are summarized in this B2B marketing strategy infographic.
What key tactics best fit our Marketing Strategy?
What B2B marketing tactics are working now for others, and how well?
Where should we emphasize or deemphasize our marketing focus?
There’s no question that the right marketing strategy for your business will depend on your brand, your business capabilities, your solutions, and most importantly, your market. But knowing the distinct trends can and should influence your marketing priorities.
Vital Statistics for B2B Marketers: Essential facts, figures & benchmarksEarnest
The what, who and how continues to change in B2B marketing. This Slideshare has been designed as a go-to resource for B2B marketers who want to navigate changing buyer needs and attitudes. Use and abuse at your leisure and please feel free to spread the word using #B2BVitalStats.
We think Small Business are misrepresented and misunderstood, so we are going to hop in a car and visit 20 businesses in 10 different counties to interview them about what it means to run a small enterprise in 2017.
This is the story of how Earnest Labs, the innovation arm of Earnest, inspired Lunchbox - the contactless donation box that enables customers to fill a tummy with a tap for just 30p
London Zoo is the world’s oldest scientific zoo, and it’s been open to the public since 1847. However, though 2015 saw a small uplift in visitor numbers, the zoo saw itself slip in the rankings in Visit England’s Annual Visitor Attractions survey last year.
So we got our heads together to try and come up with some ideas that could enhance the experience of visiting the zoo, to boost repeat visits as well as driving more customer recommendations.
This month, fresh off the back of the news that UK sales of e-readers are on the decline, we put our heads together to figure out how Waterstones could capitalise on this and encourage readers to keep buying physical, printed books.
We think these are exciting times for the world of events. And to prove it, we held one of our own.
At Earnest HQ, we invited clients to come interact with new technologies that will enhance their events. By putting our heads together we expanded our collective horizons.
Missed #inbound15? Fear not? Here's all the best facts, stats, news and views from the conference. Featuring quotes from Seth Godin, Daniel Pink, Brian Halligan, Dharmesh Shah, Brene Brown, Jon Ronson, Ann Handley, Doug Kessler and many more.
The document summarizes the B2B Summit 2015 conference which included 500 B2B marketers, 40 expert speakers, and discussions across 5 critical streams. Various speakers discussed topics around the changing buyer journey, the importance of compelling content, the rise of social media and mobile, and measuring the impact of marketing activities. Key advice included focusing on customer needs, creating content for real people not just promotions, telling good stories with data and insights, and listening to customers to help them help brands.
How can education marketers get ahead in the digital age? A new wave of technology is changing the rules of education. Marketers need to get on board and start exploiting new technology to connect with learners.
Earnest Labs hosted the inaugural Brief Encounter. On offer was some wine, some cheese, and the chance to flex that big juicy creative muscle by tacking a brief on how to get more businesses to use Airbnb accommodation on their business trips.
All the highlights from the B2B InTech 2015 event aimed at Technology Marketers - featuring facts, statistics and advice from leading B2B marketing practitioners and industry experts.
The document summarizes the key discussions and presentations from the B2B Emotional Engagement Conference in 2014. The conference highlighted the growing importance of emotional engagement in B2B marketing as buyers make more emotional decisions. Speakers discussed how marketers need to better understand audiences, leverage content marketing, and focus on building deeper connections rather than just promotions. The takeaway was that B2B buyers are people too, so marketers need to bring more humanity and personality to engage emotionally with audiences.
The YES Factor: How to persuade business buyers to say yes.Earnest
A new behavioural economics Slideshare from Earnest exploring why b2b buyers are less rational than you think - and why the micro-yesses matter more than ever. Get the Yes Factor.
Inbound14 crunched by Earnest Marketing AgencyEarnest
All the best key stats and quotes from HubSpot's #Inbound14 conference.
A helpful digest for inbound B2B marketers who visited the event and even for those who didn't. Packed full of helpful tips on how to grow your business with Inbound marketing.
Relive all the action from this great event. This, is Inbound crunched!
Event Marketing: How to bridge the content chasmEarnest
Today, 1 in 3 business buyers attend live events, but the way they can discover, collect and share content is stuck in the past. So how can event marketers bridge the content chasm at events and make content marketing part of the exhibition experience?
Since the beginning of time, man has found ways to show the value in things. We've come a long way deciding on the payment methods we use today, but man has always prove resourceful in the trading, bartering and engage of goods. Well done man. Well done woman.
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
The creative briefing process and why it mattersEarnest
The document discusses the importance of creative briefs for guiding creative work. It notes that clients engage agencies to take their business somewhere and creative briefs provide directions for how to get there. A good brief gives a clear sense of the destination and guides the agency without leaving them guessing or at risk of missing the mark. It should include key information like the problem to solve, target audience, goals, and proof for why the audience should believe the message. Starting every project with a well-prepared brief leads to better work that wow's clients and guarantees future business.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
This is the story of how Earnest Labs, the innovation arm of Earnest, inspired Lunchbox - the contactless donation box that enables customers to fill a tummy with a tap for just 30p
London Zoo is the world’s oldest scientific zoo, and it’s been open to the public since 1847. However, though 2015 saw a small uplift in visitor numbers, the zoo saw itself slip in the rankings in Visit England’s Annual Visitor Attractions survey last year.
So we got our heads together to try and come up with some ideas that could enhance the experience of visiting the zoo, to boost repeat visits as well as driving more customer recommendations.
This month, fresh off the back of the news that UK sales of e-readers are on the decline, we put our heads together to figure out how Waterstones could capitalise on this and encourage readers to keep buying physical, printed books.
We think these are exciting times for the world of events. And to prove it, we held one of our own.
At Earnest HQ, we invited clients to come interact with new technologies that will enhance their events. By putting our heads together we expanded our collective horizons.
Missed #inbound15? Fear not? Here's all the best facts, stats, news and views from the conference. Featuring quotes from Seth Godin, Daniel Pink, Brian Halligan, Dharmesh Shah, Brene Brown, Jon Ronson, Ann Handley, Doug Kessler and many more.
The document summarizes the B2B Summit 2015 conference which included 500 B2B marketers, 40 expert speakers, and discussions across 5 critical streams. Various speakers discussed topics around the changing buyer journey, the importance of compelling content, the rise of social media and mobile, and measuring the impact of marketing activities. Key advice included focusing on customer needs, creating content for real people not just promotions, telling good stories with data and insights, and listening to customers to help them help brands.
How can education marketers get ahead in the digital age? A new wave of technology is changing the rules of education. Marketers need to get on board and start exploiting new technology to connect with learners.
Earnest Labs hosted the inaugural Brief Encounter. On offer was some wine, some cheese, and the chance to flex that big juicy creative muscle by tacking a brief on how to get more businesses to use Airbnb accommodation on their business trips.
All the highlights from the B2B InTech 2015 event aimed at Technology Marketers - featuring facts, statistics and advice from leading B2B marketing practitioners and industry experts.
The document summarizes the key discussions and presentations from the B2B Emotional Engagement Conference in 2014. The conference highlighted the growing importance of emotional engagement in B2B marketing as buyers make more emotional decisions. Speakers discussed how marketers need to better understand audiences, leverage content marketing, and focus on building deeper connections rather than just promotions. The takeaway was that B2B buyers are people too, so marketers need to bring more humanity and personality to engage emotionally with audiences.
The YES Factor: How to persuade business buyers to say yes.Earnest
A new behavioural economics Slideshare from Earnest exploring why b2b buyers are less rational than you think - and why the micro-yesses matter more than ever. Get the Yes Factor.
Inbound14 crunched by Earnest Marketing AgencyEarnest
All the best key stats and quotes from HubSpot's #Inbound14 conference.
A helpful digest for inbound B2B marketers who visited the event and even for those who didn't. Packed full of helpful tips on how to grow your business with Inbound marketing.
Relive all the action from this great event. This, is Inbound crunched!
Event Marketing: How to bridge the content chasmEarnest
Today, 1 in 3 business buyers attend live events, but the way they can discover, collect and share content is stuck in the past. So how can event marketers bridge the content chasm at events and make content marketing part of the exhibition experience?
Since the beginning of time, man has found ways to show the value in things. We've come a long way deciding on the payment methods we use today, but man has always prove resourceful in the trading, bartering and engage of goods. Well done man. Well done woman.
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
The creative briefing process and why it mattersEarnest
The document discusses the importance of creative briefs for guiding creative work. It notes that clients engage agencies to take their business somewhere and creative briefs provide directions for how to get there. A good brief gives a clear sense of the destination and guides the agency without leaving them guessing or at risk of missing the mark. It should include key information like the problem to solve, target audience, goals, and proof for why the audience should believe the message. Starting every project with a well-prepared brief leads to better work that wow's clients and guarantees future business.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
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Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
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The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
2. 12 of the best B2B
benchmarks from
Earnest’s latest e-book,
‘Essential Benchmarks
for B2B Marketers’
#essentialbenchmarks
Essential Benchmarks – Top 12 Highlights
Read the full report here
3. 79% of C-suite
executives agree that
not measuring ROI
makes it hard to
justify investment in
marketing budgets.
(Source: b2bmarketing.net)
01
4. 9.31% the average
size of a marketing
budget in 2014 vs.
6.8% in 2013.
(Source: CMO Survey)
02
5. 27% of B2B
marketing budgets
are now spent on
digital strategies.
(Source: dmnews.com)
03
6. 34% of all the
leads generated
in 2013 came
from inbound
sources.
(Source: MarketingProfs.com)
04
7. 05
93% of B2B
marketers are
now using content
marketing, and
finding that it
delivers 3 times
more leads than
traditional marketing.
(Source: Marketingprofs.com)
8. Best in class
marketers generate
about 17.5%
of their leads via
social media.
(Source: marketingcharts.com)
06
9. 3.4% the response
rate for letter sized DM
vs. 0.12% for email.
(Source: marketingcharts.com)
07
14. 95% of B2B
professionals say that
face to face meetings
are essential for the
development and
retention of long term
relationships.
(Source: hbr.org)
12
15. That was just some of the highlights from the
‘Essential Benchmarks for B2B Marketers’ e-book
earnest-agency.com | @earnestagency