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Are your influencers also your best friends

Are your influencers also your best friends

Published in: Business, Technology
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  • Hand out sheets
  • There’s an importance distinction between influencer and influence.
  • Last few years have seen emergence of tools to measure online influence
  • Everyone now has a social presence of sorts. We’ve all seen the stats and graphs about online penetration blah blah blahWe get it now. Everyone’s on Facebook and Twitter
  • But so what? As a brand and as an individual when you first open yourself to the online world it can see a bit circle jerkyLike going to a night club without any friends
  • But so what? As a brand and as an individual when you first open yourself to the online world it can see a bit circle jerkyLike going to a night club without any friends
  • But where do we start?Conversation is easy when it’s 6 or less participantsAfter that, it’s becomes less of a conversation and just reverse broadcastSo how do you know who to spend time talking to.
  • Transcript

    • 1. Are your influencers also your best friends?Eb Adeyeri (@eba)Digital PR directorLEWIS PR (@lewispruk)
      September 09, 2011
    • 2. About me
    • 3.
    • 4. WHAT IS INFLUENCE EXACTLY?
    • 5. PR in the old days
      influence
    • 6. PR 2.0
      influencer
      influencer
      reputation
      influencer
    • 7. ‘You have been influenced when you think in a way you wouldn’t otherwise have thought, or do something you wouldn’t have done’
      The Business of Influence, Philip Sheldrake
    • 8. You will follow Eb on twitter!!
      And recommend him on LinkedIn…
    • 9.
    • 10.
    • 11.
    • 12. jerk
    • 13.
    • 14. THIS ISN’T A CONVERSATION
    • 15. Finding the people that matter…
      LISTEN
      PLAN
      ENGAGE
      TRANSACT
      Social Media
      ROI
      Conversation maps
      Influencer audits
      Events,
      Exclusive content
      Product development
    • 16. Listening
    • 17. Planning your influencers
    • 18. Who makes the grade?
    • 19.
    • 20. The different types of influencer
    • 21. Types of influencers
    • 22. Engage – putting the social into SM
    • 23. The element of surprise
    • 24. Creating a unique experience
      25thbirthday
      Approach:
      replicate offline brand values online
      tap into existing fan base to build community
      create unique experiences for biggest advocates
      Boosted web community by 100%
      Campaign generated £140k in 2 hours on actually birthday
      Results:
      42%
      Increased online sales by
    • 25.
    • 26. 5 do’s of influencer engagement
      Be genuine and authentic
      Focus on what’s in it for them
      Offer something exclusive (and mean it)
      Surprise them (in a good way)
      Get off the computer and into the real world
    • 27. PLEASE DON’T. EVER.
      Outsource everything to an external party
      Think it’s a 10 minute job
      Be the online equivalent of a window salesman
      Write cheques that you can’t cash
      Don’t be a dick. Seriously.
    • 28. Any questions?
      @EbA
      Eb Adeyeri
      Eb ‘Wole’ Adeyeri

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