Creating a unique experience 25thbirthday Approach: replicate offline brand values online tap into existing fan base to build community create unique experiences for biggest advocates Boosted web community by 100% Campaign generated £140k in 2 hours on actually birthday Results: 42% Increased online sales by
5 do’s of influencer engagement Be genuine and authentic Focus on what’s in it for them Offer something exclusive (and mean it) Surprise them (in a good way) Get off the computer and into the real world
PLEASE DON’T. EVER. Outsource everything to an external party Think it’s a 10 minute job Be the online equivalent of a window salesman Write cheques that you can’t cash Don’t be a dick. Seriously.
Any questions? @EbA Eb Adeyeri Eb ‘Wole’ Adeyeri