Linc up live
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Are your influencers also your best friends
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Linc up live
- 1. Are your influencers also your best friends?Eb Adeyeri (@eba)Digital PR directorLEWIS PR (@lewispruk) September 09, 2011
- 2. About me
- 4. WHAT IS INFLUENCE EXACTLY?
- 5. PR in the old days influence
- 6. PR 2.0 influencer influencer reputation influencer
- 7. ‘You have been influenced when you think in a way you wouldn’t otherwise have thought, or do something you wouldn’t have done’ The Business of Influence, Philip Sheldrake
- 8. You will follow Eb on twitter!! And recommend him on LinkedIn…
- 12. jerk
- 14. THIS ISN’T A CONVERSATION
- 15. Finding the people that matter… LISTEN PLAN ENGAGE TRANSACT Social Media ROI Conversation maps Influencer audits Events, Exclusive content Product development
- 16. Listening
- 18. Who makes the grade?
- 20. The different types of influencer
- 22. Engage – putting the social into SM
- 23. The element of surprise
- 24. Creating a unique experience 25thbirthday Approach: replicate offline brand values online tap into existing fan base to build community create unique experiences for biggest advocates Boosted web community by 100% Campaign generated £140k in 2 hours on actually birthday Results: 42% Increased online sales by
- 26. 5 do’s of influencer engagement Be genuine and authentic Focus on what’s in it for them Offer something exclusive (and mean it) Surprise them (in a good way) Get off the computer and into the real world
- 27. PLEASE DON’T. EVER. Outsource everything to an external party Think it’s a 10 minute job Be the online equivalent of a window salesman Write cheques that you can’t cash Don’t be a dick. Seriously.
- 28. Any questions? @EbA Eb Adeyeri Eb ‘Wole’ Adeyeri
Editor's Notes
- Hand out sheets
- There’s an importance distinction between influencer and influence.
- Last few years have seen emergence of tools to measure online influence
- Everyone now has a social presence of sorts. We’ve all seen the stats and graphs about online penetration blah blah blahWe get it now. Everyone’s on Facebook and Twitter
- But so what? As a brand and as an individual when you first open yourself to the online world it can see a bit circle jerkyLike going to a night club without any friends
- But so what? As a brand and as an individual when you first open yourself to the online world it can see a bit circle jerkyLike going to a night club without any friends
- But where do we start?Conversation is easy when it’s 6 or less participantsAfter that, it’s becomes less of a conversation and just reverse broadcastSo how do you know who to spend time talking to.