The New Face of Social Media Marketing

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The New Face of Social Media Marketing

It's No Longer About Control, But About Collaboration

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The New Face of Social Media Marketing

  1. 1. The New Face Of Social Media Marketing It’s No Longer About But About
  2. 2. AND WHY IT DOESN’T WORK The Psyche / Physiology Of Control
  3. 3. • Monologue Is Monotonous • Presence Alone Doesn’t Build Influence • ‘Let’s do an app’ isn’t an Idea • SOV =/= Social Success • A One Man Army Doesn’t Win The SoMe War
  4. 4. Monologue is Monotonous
  5. 5. Presence Alone Is Not Enough To Build Influence vs.
  6. 6. Apps Aren’t Ideas, But The Means Of Delivering Them
  7. 7. Share of Voice =/= Social Success • Louder isn’t better • Bullying doesn’t win you friends • Participate before you can dominate
  8. 8. Social Marketing Is No Longer a Summer Intern’s Job
  9. 9. Need To Educate And Empower Employees
  10. 10. SHAPING SOCIAL MARKETING FOR THE FUTURE Moving Towards Collaboration
  11. 11. Start Conversations And Then Lose Control
  12. 12. Look Out For Opportunities and Be Ready to Participate William Sanders, Starwood Lurker
  13. 13. Engage & Nurture
  14. 14. Engage & Nurture
  15. 15. Experiential WOM
  16. 16. Making The Consumers Your Voice Via Innovative Engagement
  17. 17. Track & Respond
  18. 18. Track & Respond Dave Carroll United Airlines Breaks My Guitar Bob Taylor Taylor Guitars
  19. 19. Amplify: Make Your Influence Go Farther
  20. 20. Co-Create to Enhance Adoption
  21. 21. Don’t Control, Collaborate! • Monologue Is Monotonous • Presence Alone Doesn’t Build Influence • ‘Let’s do an app’ isn’t an Idea • SOV =/= Social Success • One Man Armies don’t win the SoMe war • Listen • Engage and Nurture • Experiential WOM • Track and Respond • Amplify
  22. 22. Thank You Namrita Sehgal Director of Internet Marketing Taj Hotels, Resorts and Palaces E: namrita.sehgal@tajhotels.com You can find me on LinkedIn and Twitter

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