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Tbex15 Asia Thailand Andrew Chow

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TBEX Business: The Art of Crisis Management through PR and Social Media

Published in: Social Media

Tbex15 Asia Thailand Andrew Chow

  1. 1. The  Art  of  Crisis   Management   through  PR  &  Social  Media     @ideasandrew  
  2. 2. Spirit  of  Service  
  3. 3. Personal Branding of CEOs
  4. 4. Personality   =   Culture  
  5. 5. Be  a  Rock  Star  during  good  1mes  
  6. 6. Be  a  Social  Pastor  during  Crisis  
  7. 7. Owns  the  Crisis     Crisis  owns  the  Company  
  8. 8. Manage  Emo1ons   Delegate  Processes  
  9. 9. Hard  Truths   About   Social  Media   For  Crisis   Management  
  10. 10. Ego   Visibility  Headstart   Headache  
  11. 11. Authority  versus  AuthenBcity  
  12. 12. The  New  Press  Kit  
  13. 13. True  Social  Media  Success  =     Customers  become  Ambassadors     Very  Quickly  
  14. 14. 10  Big  QuesBons  to  Answer   Crisis  Management  Skills  
  15. 15. Why  Did  It  Happen?  
  16. 16. Anyone  Injured?  How  bad?  
  17. 17. Has  this  ever  happened   before?  
  18. 18. this  from  happening  again?  
  19. 19. What  do  you  have   To  say  to  those  affected?  
  20. 20. @ideasandrew
  21. 21. Let’s  Interact!  

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