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Social Media Management Strategies

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A
Amanda McFeeley

Conclusions of an assignment to interview and analyze managers' needed skills for social media management.

Business
1 of 14
SOCIAL MEDIA MANAGEMENT Christine Kindel, Amanda McFeeley, and Kyalan Medellin
INTRODUCTION Food Finance InternetPerforming Arts
INTERVIEWEES Aaron Sorenson •Lunds & Byerlys •Communicat ions Manager Malcolm Mayhew •Bass Performance Hall •Media and Public Relations Manager Vanessa Shropshire •Nuveen Investments •VP & Channel Manager Charlie Kindel •Amazon •Director of Product, Amazon Echo
3 OVERARCHING STRATEGIES Recruiting Customer Feedback Educating Customers
SKILLS FOR MANAGING Good Custom er Service Strong Writing Patienc e Timeline ss Active Listeni ng
Creativity Critical Thinking
MAIN SOCIAL MEDIA PLATFORMS
MAIN SOCIAL MEDIA PLATFORMS Twitter •Short and simple •Engaging and impactful •Put a picture Instagram •Post a powerful image Facebook •Meant to sit a while •Can be funny, self-relevant, & unexpected •Won’t to engage in conversation
TweetDeck # Radian6 Employee s MONITORING SOCIAL MEDIA
HANDLING/ANTICIPATING BAD MEDIA Newspape r Wikipedia Facebook/Websit e Twitter
HANDLING/ANTICIPATING BAD MEDIA
LOOKING FORWARD Communication Open-minded Self- presentation
LOOKING FORWARD
THANK YOU Christine Kindel, Amanda McFeeley, and Kyalan Medellin

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Social Media Management Strategies

Editor's Notes

  1. Open up with what do you think social media is? We spoke with managers and VPs in the food, performing arts, internet, and finance industries.
  2. According to the ppl we spoke w/social media is: Social media is a way for us to inform and entertain our patrons malcolm mayhew One goal is to build a loyal community of brand followers and advocates aaron soreson Social media isn’t just a way of advertising it is a new industry in itself vannessa shropshire It is an efficient way to interact directly with customers Charlie kindel Ask our questions