• Like
  • Save
eModeration: 19 Tools for Pinterest
Upcoming SlideShare
Loading in...5
×
 

eModeration: 19 Tools for Pinterest

on

  • 1,371 views

A review of the tools to use when pinning. You can download the pdf from thei eModeration website at http://www.emoderation.com/about/publications

A review of the tools to use when pinning. You can download the pdf from thei eModeration website at http://www.emoderation.com/about/publications

Statistics

Views

Total Views
1,371
Views on SlideShare
1,237
Embed Views
134

Actions

Likes
2
Downloads
30
Comments
0

4 Embeds 134

http://pinterest.com 121
http://www.pinterest.com 11
http://www.linkedin.com 1
http://uk.pinterest.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    eModeration: 19 Tools for Pinterest eModeration: 19 Tools for Pinterest Document Transcript

    • 1 19 Tools for Pinterest Pros A review of the best tools on the market to help your Pinterest use, from screen capture to curationAuthored by Bliss Hanlin April 2012Authored by Date For more information call Tamara Littleton on +44 (0)20 3178 5050 www.emoderation.com 26 eModeration Ltd :: The Media Village :: 131-151 Great Titchfield St :: London :: W1W 5BB :: UK 2012
    • eModeration Guide: 19 Tools for Pinterest ProsTable of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Contents Type chapter title (level 3) .............................................................................................................................................. 3 Type chapter title (level 1) 4 Type chapter title (level 2) ..................................................................................................................................................... 5 Type chapter title (level 3) .............................................................................................................................................. 6 19 Tools for Pinterest Pros 3 General Use Tools ................................................................................................................................... 3ContentsEnlarge Pin Images Tools ....................................................................................................................... 4 Screen Capture to Pin Tools ................................................................................................................. 5 Contents ................................................................................................................................................... 6 Curation Error! Bookmark not defined. Influence, Analytics and Metrics ......................................................................................................... 7 Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. About eModeration engagement ...................................................... Error! Bookmark not defined. Setting the rules of 9 Crisis and risk management over social media ............................. Error! Bookmark not defined.Contents Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. eModeration: The Guide to Social Media Engagement for Financial Organisations 2
    • eModeration Guide: 19 Tools for Pinterest ProsTable of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 19 Tools for Pinterest Pros Type chapter title (level 1) 4 As Pinterest growth skyrockets, so follows the number of tools available to help us manage our Type chapter title (level 2) ..................................................................................................................................................... 5 content, understand our metrics, and be better pinners. Here are just a few of the tools and Type chapter title (level 3) .............................................................................................................................................. 6 services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees.Contents (Are we crazy for Pinterest? Little bit! For more from eModeration on Pinterest, try our look from aContents legal standpoint at the new Terms of Use going into effect April 6, our Bookmark not defined. Error! Everything Pinterest guide, and of course, eModerations..................................................... Error! Bookmark not defined. Being social in a regulated world boards on Pinterest.) Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Generalthe rules of engagement ...................................................... Error! Bookmark not defined. Setting Use Tools Crisis and risk management over social media ............................. Error! Bookmark not defined. Official "Pin It" Pinterest Bookmarklet - sometimes the simplest answer is the best one. Pinterest offersContents a "Pin It" bookmarklet on its goodies page. Just right Contents when you want to pin that, there and thennot defined. Error! Bookmark be done. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Pin a Quote - a bookmarklet that turns a text quote Setting the rules of engagement ...................................................... Error! Bookmark not defined. into something pinable, although for a more Crisis and risk management over social media ............................. Error! Bookmark not defined. alluring visual, youll need to PayPal the creator for eModeration: The Guide to Social Media Engagementthe Pro version. Reminiscent of how an upgrade to for Financial Organisations the Wall Street Journal is using quote presentation on Pinterest as lead-ins to articles and stories. We love this one - it is win-win-win for the Pinterest quote/inspiration loving community, the Pin/Board curator, and the original content author. SpinPicks - for the curating weary, SpinPicks finds topical eye-candy across the web for your Pinning pleasure, and does its best to do so in a responsible digital citizen way by bypassing search link and aiming for original source material linking. SpinPicks is still in beta. We found it to be a little slow, and not being able to input a search topic was frustrating. But we do love the exploring aspect for Flickr CC licensed images. 3
    • eModeration Guide: 19 Tools for Pinterest ProsTable of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 Type chapter title (level 1) 4 Enlarge Pin Images Tools Type chapter title (level 2) ..................................................................................................................................................... 5 Type chapter title (level 3) .............................................................................................................................................. 6 Pinterest Image Expander - a Google extension,Contents Pinterest Image Expander takes the click out of viewing for the Pinterest surfer by expanding the Contents image with an in-line view Error! Bookmark not defined. upon hover. This kind of tool is great for the repinners amongst us. This Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Bankstool was created by a masterful small defined. particular are boring, right?Error! Bookmark not The opportunities for social media for financial services companiesError! Bookmark not defined. business pinner - Brian Noah of Noah Photography. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined.Contents Contents Error! Bookmark not defined. Pinterest Pro - the Swiss Army knife of Pinterest use Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are Pro is a Google extension thatnot defined. tools, Pinterest boring, right?Error! Bookmark adds the hover/zoom feature of Pinterest Image The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Expander (with an even larger expansion,) but also Crisis and risk management over social media .............................to pin"Bookmark not a incorporates a "right click Error! function and defined. quickie view of trending pins via a drop-down view eModeration: The Guide to Social Media Engagement for toolbar. By Zach Allia, the from the extension Financial Organisations maker of "Friendsheet for Facebook." 4
    • eModeration Guide: 19 Tools for Pinterest ProsTable of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 Screen Capture to Pin Tools Type chapter title (level 1) 4 Type chapter title (level 2) ..................................................................................................................................................... 5 url2pin.it - an alternative to a bookmarklet, Type chapter title (level 3) .............................................................................................................................................. 6 url2pin.it offer an easy interface for the casual user for presenting a full-screen capture. The source linkContents pulls over in the description field. We liked how url2pin.it added a little touch of fancy, by Contents presenting color mapping Error! Bookmark not defined. of the image along with (HTML color codes upon rollover) in a handsome Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks arethe bottom of the pic. color block at boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media Pin - a Google extension by the makers Screen 2 ............................. Error! Bookmark not defined. of url2pin.it, with the same Pinterest-friendly screen capture result.Contents Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. Snapito! - terrible name, great product. Snapitos "Pin Page" bookmarklet allow you to screen eModeration: The Guide to Social Media Engagement for Financial Organisations capture a website or landing page, and have that automatically turn into a pin - including the full- source URL into the description. We love responsible pinning, and that the URL is baked into the resulting pin is a big plus to us. Pinstamatic - the makers of Snapito must have overheard us about that name, as they are working on a similar product that incorporates the screen grab tool, adds "sticky note" images for pinning text, and a Twitter profile card pin-maker. In the early stages, and they are looking for design help. 5
    • eModeration Guide: 19 Tools for Pinterest ProsTable of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 ShotPin - ShotPins makers know that while a quick screengrab is handy, sometimes what is really Type chapter title (level 1) 4 needed is judicious cropping. Their Google Type chapter title (level 2) ..................................................................................................................................................... 5 extension offers capture and then crop, a Type chapter title (level 3) .............................................................................................................................................. 6 functionality the other Capture to Pin tools should take note of. As much as we love cropping, the UXContents of this one was a little clumsy, and it does not automatically credit the source link. Quibbles, Contents because the easy crop is fantastic. Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Curation rules of engagement ...................................................... Error! Bookmark not defined. Setting the Crisis and risk management over social media ............................. Error! Bookmark not defined. Curalate - like some of the other companies in this category, Curalate has big plans, scaling toContents provide value to big brands by offering a monitoring, analytics, and brand intelligence Contents Error! Bookmark not defined. platform focused on social curation. Thats right, Being social in a regulated world ..................................................... Error! Bookmark not just a they see visual content curation as more than defined. Who wants to ‘engage’ with their bank? Banks aremovement. Currently moving to an one-off, but a boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not love invitational beta, the team at Curalate would defined. Crisis and risk management over socialhear from more brands and agencies interested to media ............................. Error! Bookmark not defined. in getting a first look. eModeration: The Guide to Social Media Engagement for Financial Organisations Percolate - overwhelmed by your content needs in general? Percolate is ready to take the whole kaboodle off your hands, make it tidy for you, then hand it back with a bow by using algorithms to learn a brands taste and then surface relevant content in an organized way. The dashboard then reveals what kind of content resonates the most with the brands different audiences. We assume with a kit as powerful as what they are describing, a little Pinterest action is not going to be a hardship. For brands that have high content output needs, a tool like Percolate makes a lot of sense. 6
    • eModeration Guide: 19 Tools for Pinterest ProsTable of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 Influence, Analytics and Metrics Type chapter title (level 1) 4 Type chapter title (level 2) ..................................................................................................................................................... 5 PinReach - (formerly PinClout"), an analytics service Type chapter title (level 3) .............................................................................................................................................. 6 that helps Pinterest users monitor trends and gauge their success on the site. We especially like theContents "trending pins" section. Fun for surfing. Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. Repinly - yet another influence tracker, Repinly has an attractive design but seems a little light on innovative features.Contents Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Pinpuff - one of the first pinfluence raters, Pinpuff is Setting the rules of engagement ...................................................... Error! Bookmark not defined. still going strong, with info about much your Crisis and risk management over social media ............................. Error! Bookmark not defined. account is worth, along side reach, activity and virility scores. The PinPerks program is innovative, eModeration: The Guide to Social Media Engagement for Financial Organisations with business promoters exploring social influence via 7
    • eModeration Guide: 19 Tools for Pinterest ProsTable of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 Type chapter title (level 1) 4 Type chapter title (level 2) ..................................................................................................................................................... 5 Pintics - Pintics says it will provide a multiple Type chapter title (level 3) .............................................................................................................................................. 6 account dashboard (we could really use this!) with with metrics included sales data. In closed beta,Contents and an outgrowth of a hackathon. Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. Pinerly - promising to be the next best thing since sliced bread, we dont have access to this one yet.Contents The streamlined dashboard is intriguing, as is the "schedule pins" feature. We didnt have the Contents Error! Bookmark not defined. patience for the "Invite 10 friends and maybe we Being social in a regulated world ..................................................... Error! Bookmark you defined. will show you a bigger screenshot of what not Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. might someday be invited to join" game (and The opportunities for social media for financial services companiesError! Bookmark not defined. apparently, we arent the only ones who feel that Setting the rules of engagement ...................................................... Error! Bookmark not defined. way), but possibly you have more stamina for that Crisis and risk management over social media ............................. Error! Bookmark not defined. kind of thing than we do. eModeration: The Guide to Social Media Engagement for Financial Organisations Google Analytics - "But wait!" you might be thinking to yourself. "Google Analytics does not belong in this list! If you are going to mention Google Analytics in relation to Pinterest, might as well stick in Photoshop! Or Ice Cream! Or my Aunt Maude!!" Well, we admit, we werent going to include it, but then we found this brilliant explanation from Mashable about how to make Pinterest data jump through Google Analytics hoops, and knew wed be doing a disservice by leaving it out. 8
    • eModeration Guide: 19 Tools for Pinterest ProsTable of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 Honorable Mention - A special shoutout for a Type chapter title (level 1) 4 hobbyist project called simply "Pinterest Type chapter title (level 2) ..................................................................................................................................................... 5 Bookmarklet" (although "Pinterest Audience" Type chapter title (level 3) .............................................................................................................................................. 6 appears to be a contender) that uses Pinterests source tracking and displays the data as a save- image courtesy of ModeaContents able .csv file. We imagine this could be of particular use for marketers gathering brand competitor Contents intelligence and hope Aaron, Josh, and not defined. Error! Bookmark A.J.continue its development. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. If youd like to see this last one in action, try running it on an often-pinned-from site like Pillsbury.com. If it is near lunchtime, maybe try running it from a clothing retailer site instead, as we went weak at the knees at the thought of the Caramel Brownie Bites, a Pillsbury 2012Contents Bake-off finalist. Yum! Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. eModeration: The Guide to Social Media Engagement for Financial Organisations 9
    • eModeration Guide: 19 Tools for Pinterest ProsTable of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 TypeAbouttitle (level 3) .............................................................................................................................................. 3 chapter eModeration About eModeration 1) Type chapter title (level 4 Type chapter title (level 2) ..................................................................................................................................................... 5 Type chapter title (level 3) .............................................................................................................................................. 6 eModeration Limited is an award-winning social media management agency. It works with some of the world’s biggest brands (including BBC Worldwide, ITV, HSBC, MTV, Sony Mobile,Contents Hyundai, Smirnoff, the LEGO Group, Sprint and The Economist) and agencies (including ESPN, Starcom MediaVest Group, Wieden + Kennedy, Ogilvy, Saatchi & Error! Bookmark not defined. Contents Saatchi, DDB Worldwide, Crispin Porter + Bogusky and Publicis Groupe). Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. Based in London UK, for social media for financial servicesYork, eModeration provides multi- The opportunities with offices in Los Angeles and New companiesError! Bookmark not defined. lingual moderation of engagement ...................................................... Error! Bookmark not defined. Setting the rules and community management services, consultancy and social media crisis management training to clients in the TV, media ............................. Error! Bookmark not defined. Crisis and risk management over social entertainment and digital publishing industry and blue chip clients hosting online communities. Committed to ethical business practices and to the promotion of child online safety,Contents eModerations CEO Tamara Littleton recently worked with the UK Government department UKCCIS to produce its guidelines on how to moderate online environments for children. Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. eModeration contributes towith growth of knowledge in the social mediaBookmark its white Who wants to ‘engage’ the their bank? Banks are boring, right?Error! world via not defined. papers, blogs and seminars, and has for financial services companiesError! Bookmark not defined. The opportunities for social media a strong roster of returning clients who appreciate the high quality of its services. engagement ...................................................... Error! Bookmark not defined. Setting the rules of Crisis and risk management over social media ............................. Error! Bookmark not defined. Media and blogger contacts: eModeration: The Guide to Social Media Engagement for Financial Organisations For eModeration: To speak to Tamara Littleton, CEO, eModeration, please contact: Kate Hartley, Carrot Communications, Tel: 0203 178 5052 / email kate.hartley@carrotcomms.co.uk Kate Hartley Carrot Communications Tel: +44 (0)771 406 5233 E: emoderation@carrotcomms.co.uk Twitter: @katehartley © eModeration Limited 2012. This document is the intellectual property of eModeration Limited and may not be duplicated or disclosed to any third party without the written permission of an authorised officer of the company. 10