If you are looking for ways and perhaps a guide to building your company’s presence on Facebook, then this presentation is for you. You will learn key strategies to acquire, grow and maintain your fan base effectively from ground zero. Engage and excite your fans (both old and new) without becoming irritating at the same time!"

3. BUILDING FACEBOOK FANDOM One Fan At A Time Blugrapes

4. Before we begin A Little About Blugrapes

5. About Blugrapes Marketing consultancy Specialize in Mobile & Facebook Based in Singapore Servicing ASEAN countries

6. Building fandom Getting Started

7. What Is Fandom? “Fan [noun] – an enthusiastic devotee, follower, or admirer of a sport, pastime, celebrity.” – Dictionary.com

8. Why Fandom? Open Conversations Cost Effective Focused Interactions Grow Loyalty

9. Facebookdestination pages Start With The End

10. Always Start With The End

11. Building A Custom Page Choose the right Page Use a nice profile image Name Page Create custom tabs & boxes Re-arrange layout Input content Set default landing tab Grab username

12. Using Facebook Applications

13. Publicizing your page Reaching Potential Fans

14. A Singapore Case Study Branded sponsorship Event videos &pictures Launch product images 1,160 fans Advertised on Facebook Active user engagement Active press activity 1,094 fans

15. Different Circumstance More Budget mORE Sweat

16. Options Available MORE BUDGET Advertise on Facebook Cross promote via ATL Engage agencies: FacebookSolutions Media Planners PR SEO optimizers MORE SWEAT Issue press releases Submit to search engines Exchange links Embed Fan Box

17. Relevance marketing Staying Relevant To The Right Folks

18. The Holy Trinity Of Effective Ads

19. Optimized Consumer Targeting Age Geography Connections Interests Gender

20. Fans conversion Getting Fanatics!

21. Making It Easy To Get Fans Give Compelling Reason Engage visitors Ask To Be A Fan Connect With Friends Increase Access Points

22. Growing fans Building Momentum

23. Start An Avalanche! How To Start Hit minimum fan mass Achieve high Post Quality Be highly relevant After Effects Free Homepage exposure Viral effect

24. inSing.com Example FREE Homepage exposure in just 2 Days!

25. Improving Interactions Be relevant Be interesting Be courteous Be concise Be truthful Be friendly Be cool Be responsive Be regular Do not SPAM

26. Effects Of Timing Best Time Belts 10am to 12pm: Pre-lunch. 4pm to 6pm: Before returning home 10pm to 12am: Pre-bedtime Worst Time Belts Weekdays 6am to 8am: Travelling to work/school 6pm to 8pm: Travelling home Weekends & Holidays: Out of home

27. Conclusion All Together Now

28. In A Nutshell Building fandom is not a new art Anyone can do it Building fandom takes time, effort and dedication Have loads of fun and learn every time Think big, but act small when building fandom

29. Download & Contact Info Free eBook Download Sign up for the free eBook when it is released end September 2009 at http://bg.sg/fandom Comments and Feedback Please give us comments and feedback at our Facebook Page at http://www.facebook.com/Blugrapes

30. Ryan Lim Business Director Email - ryan@blugrapes.com Free eBook - http://bg.sg/fandom