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So much Web 2.0...it's about time! (healthcare edition)
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So much Web 2.0...it's about time! (healthcare edition)

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Social media in health care industry

Social media in health care industry

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  • 1. So much Web 2.0 … it’s about time! (Health care edition) Dr. Thomas Ho IUPUI , Computer & Information Technology
  • 2. Is this WHY I’m here?
  • 3. This is WHY we’re here!
    • The Social Life of Health Information
    • Many seek a “just-in-time someone-like-me” but few post their own stories.
    • 60% of e-patients, or one-third of adults, access social media related to health.
    • E-patients are more likely than other internet users to engage in social media in general.
  • 4. Vision Statement
    • Harness social media to:
      • Deliver services to patients
      • Build awareness
      • Brand (reputation management)
      • Improve health care & patient education
  • 5. Goals and Objectives
    • Imagine the possibilities!
    • It’s time!
    • Plan and act!
  • 6. Today’s Situation
    • Social media is here to stay
    • Social media is “ready for primetime”
    • Haiti earthquake
  • 7. How Did We Get Here?
    • MySpace, Facebook, Twitter
    • There’s so much more!
  • 8. Available Options
    • Delivery of services
    • Awareness
    • Branding and reputation management
    • Patient education
  • 9. Delivery of services
    • Price of services for patients “shopping”
    • CoTweet
  • 10. Awareness
    • Facebook
    • Corporate blog
  • 11. Branding & Reputation Management
    • Trackur
    • What others are doing !
    • Leveraging local search reviews
    • Toyota
  • 12. Patient education
    • Mayo Clinic
    • Financing health care
  • 13. Recommendation
    • Motivated by existing strategies and plans
    • You have ONLY ONE chance to make a good first impression!
    • What to do next?
    • Identify action items
  • 14. Resources
    • My “healthcare” bookmark list