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So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
So much Web 2.0...it's about time! (healthcare edition)
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So much Web 2.0...it's about time! (healthcare edition)

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Social media in health care industry

Social media in health care industry

Published in: Health & Medicine
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  • 1. So much Web 2.0 … it’s about time! (Health care edition) Dr. Thomas Ho IUPUI , Computer & Information Technology
  • 2. Is this WHY I’m here?
  • 3. This is WHY we’re here!
    • The Social Life of Health Information
    • Many seek a “just-in-time someone-like-me” but few post their own stories.
    • 60% of e-patients, or one-third of adults, access social media related to health.
    • E-patients are more likely than other internet users to engage in social media in general.
  • 4. Vision Statement
    • Harness social media to:
      • Deliver services to patients
      • Build awareness
      • Brand (reputation management)
      • Improve health care & patient education
  • 5. Goals and Objectives
    • Imagine the possibilities!
    • It’s time!
    • Plan and act!
  • 6. Today’s Situation
    • Social media is here to stay
    • Social media is “ready for primetime”
    • Haiti earthquake
  • 7. How Did We Get Here?
    • MySpace, Facebook, Twitter
    • There’s so much more!
  • 8. Available Options
    • Delivery of services
    • Awareness
    • Branding and reputation management
    • Patient education
  • 9. Delivery of services
    • Price of services for patients “shopping”
    • CoTweet
  • 10. Awareness
    • Facebook
    • Corporate blog
  • 11. Branding & Reputation Management
    • Trackur
    • What others are doing !
    • Leveraging local search reviews
    • Toyota
  • 12. Patient education
    • Mayo Clinic
    • Financing health care
  • 13. Recommendation
    • Motivated by existing strategies and plans
    • You have ONLY ONE chance to make a good first impression!
    • What to do next?
    • Identify action items
  • 14. Resources
    • My “healthcare” bookmark list

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