So much Web 2.0...it's about time! (healthcare edition)

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Social media in health care industry

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So much Web 2.0...it's about time! (healthcare edition)

  1. 1. So much Web 2.0 … it’s about time! (Health care edition) Dr. Thomas Ho IUPUI , Computer & Information Technology
  2. 2. Is this WHY I’m here?
  3. 3. This is WHY we’re here! <ul><li>The Social Life of Health Information </li></ul><ul><li>Many seek a “just-in-time someone-like-me” but few post their own stories. </li></ul><ul><li>60% of e-patients, or one-third of adults, access social media related to health. </li></ul><ul><li>E-patients are more likely than other internet users to engage in social media in general. </li></ul>
  4. 4. Vision Statement <ul><li>Harness social media to: </li></ul><ul><ul><li>Deliver services to patients </li></ul></ul><ul><ul><li>Build awareness </li></ul></ul><ul><ul><li>Brand (reputation management) </li></ul></ul><ul><ul><li>Improve health care & patient education </li></ul></ul>
  5. 5. Goals and Objectives <ul><li>Imagine the possibilities! </li></ul><ul><li>It’s time! </li></ul><ul><li>Plan and act! </li></ul>
  6. 6. Today’s Situation <ul><li>Social media is here to stay </li></ul><ul><li>Social media is “ready for primetime” </li></ul><ul><li>Haiti earthquake </li></ul>
  7. 7. How Did We Get Here? <ul><li>MySpace, Facebook, Twitter </li></ul><ul><li>There’s so much more! </li></ul>
  8. 8. Available Options <ul><li>Delivery of services </li></ul><ul><li>Awareness </li></ul><ul><li>Branding and reputation management </li></ul><ul><li>Patient education </li></ul>
  9. 9. Delivery of services <ul><li>Price of services for patients “shopping” </li></ul><ul><li>CoTweet </li></ul>
  10. 10. Awareness <ul><li>Facebook </li></ul><ul><li>Corporate blog </li></ul>
  11. 11. Branding & Reputation Management <ul><li>Trackur </li></ul><ul><li>What others are doing ! </li></ul><ul><li>Leveraging local search reviews </li></ul><ul><li>Toyota </li></ul>
  12. 12. Patient education <ul><li>Mayo Clinic </li></ul><ul><li>Financing health care </li></ul>
  13. 13. Recommendation <ul><li>Motivated by existing strategies and plans </li></ul><ul><li>You have ONLY ONE chance to make a good first impression! </li></ul><ul><li>What to do next? </li></ul><ul><li>Identify action items </li></ul>
  14. 14. Resources <ul><li>My “healthcare” bookmark list </li></ul>

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