TripShow.com - New Chinese Travel Website

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As China's newest travel website, Tripshow.com serves the new and socially engaged Chinese tourists. With Tripshow.com, travel brands have the ability to engage visually with Chinese travelers to …

As China's newest travel website, Tripshow.com serves the new and socially engaged Chinese tourists. With Tripshow.com, travel brands have the ability to engage visually with Chinese travelers to build brand awareness, while travelers can engage with brands to get inspired about destinations and experiences and plan their trips.


- Inspirational Trip Planning Tool
- Engagement & Communication Platform
- Online Campaigns & Contests
- Social CRM & Consumer Insights
- Call to action integration
- SinaWeibo Visual Marketing Application
- Compatible with PC, Mac & Mobile Devices
- Social & Inspirational
- Viral marketing platform

www. DragonTrail.com / www.TripShow.com / www.ChinaTravelTrends.com

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  • 1. What  is  Tripshow.com  As  Chinas  newest  travel  website,  Tripshow.com  serves  the  new  and  socially  engaged  Chinese  tourists.  With  Tripshow.com,  travel  brands  have   the   ability   to   engage   visually   with   Chinese   travelers   to   build  brand   awareness,   while   travelers   can   engage   with   brands   to   get  inspired  about  des=na=ons  and  experiences  and  plan  their  trips.  
  • 2. CHANGING CHINA TRAVEL TRENDS… The new and sophisticatedChinese Tourists want to get inspired bydestinations, and share their experiences via social media.
  • 3. Sina  Weibo:       Most  acCve  social   media  plaGorm  in   China  (2nd  globally   aKer  Facebook).     27  million  (9%)  of   the  320  million   users  checking  in   every  day,  and   more  than  100   million  posts   every  24  hours.  Source:  Digital  Influence  Index  2010  –  Fleichman  Hillard  &  Harris  InteracCve     (Sept.  2012)  
  • 4. Imagine… a Chinese consumer visits your hotel or Tripshow.com helps brands destination, takes a aggregate inspiring imagesphoto, and posts it on captured by Chinese travelers his or her Chinese on social media (Sina Weio) tosocial media profile to visually market a brand, andshare the experience. identify their most valuable fans.Unfortunately you  would never know! It is a visual marketing platform and social media application forLost Opportunity! travel organizations looking to market to Chinese consumers. TripShow.com It helps them to automaticallyaggregates the visual aggregate beautiful and content posted by relevant pictures from various travelers on social media platforms,Weibo.com to inspire organize by theme or itinerary, future Chinese and display with rich media to travelers. inspire travelers. It is also a perfect platform for organizations to identify their most active followers, manage social CRM and run digital campaigns.
  • 5. China  Travel  Social  Media  PlaGorm:  Tripshow.com   •  Inspirational Trip Planning Tool •  Engagement & Communication Platform • Online Campaigns & Contests •  Social CRM & Consumer Insights •  Call to action integration •  SinaWeibo Visual Marketing Application •  Compatible with PC, Mac & Mobile Devices •  Social & Inspirational •  Viral marketing platform
  • 6. Content  Management   (Albums  &  I=neraries)   Des=na=on  Web  Site  User  Engagement   Des=na=on  Profile  Weibo  Users   Aggregated  Pictures     (from  users  &  professionals)   User  Pictures  
  • 7. Tripshow  –  Showcases   the  Photos  and  Videos     •   Integrates  social  Media   content  into  one  place      Sina  Weibo  Users  –   •   Showcases  des=na=on’s  Share,  contribute     photos,  user’s  comment  ,  content     i=neraries   Businesses  –  Collect     •   Showcases  user’s   Content  &    Use  for  •   Seeking  about  the  trip   preference  and  informa=on   MarkeCng  AcCviCes  •   Sharing    travel    experience  through  weibo     •   Create  a  company  album  and  other  media  with   •   Customize  the  display  of  thousands  of  travel  lovers   photos  and  content  which  is  •   Making  comments  about   automa=cally  generated  by  other’s    trip   the  users  •   Winning  rewards  from   •   Par=cipate  in  the  user’s  the  company   conversa=on  and  hos=ng     CommunicaCng  and  Engaging,   reward  campaigns  to  the   building  long  term  relaConships   content  contributors  
  • 8. TRIPSHOW  FOR  TRAVEL  &  TOURISM  BUSINESSESBENEFITS
  • 9. Tripshow.com  for  Travel  Businesses    Social  Media  content  CuraCon  •  A  plaQorm  that  aggregate  pictures,  content  and  feedback  from  various  social   media  websites  and  organizes  them  by  themes  or  i=neraries  to  inspire   travelers    Social  CRM  CombinaCon    •  Brand’s  fans  are  mo=vated  to  contribute  content.  On  the  other  side,   companies  can  manage    the  rela=onship    with  the  current/poten=al   customers  via  conversa=on  and  campaigns  Engagement  &  CommunicaCon  plaGorm  •  Communicate  with  followers,  recognize  fans  with  the  most    contribu=ons  with   badges  and  incen=ves,  and  engage  with  past  guests  and  visitors  
  • 10. Brands can develop albums based on business line, interest, and partners. Photos or videos will give more information and can link to a call-to-action.Note: TripShow.com is only in Chinese language – English translation for illustration purposes by Google Translate.
  • 11. •  Brands can create a call-to-action by creating itineraries, promotions, packages, and offers •  Integration of booking and trip planning •  Integration of itineraries or packages – build by companies, and contributed by consumersNote: TripShow.com is only in Chinese language – English translation for illustration purposes by Google Translate.
  • 12. Chinese consumers can “wear” brands badges, while organizations can give out premium badges for consumers to show their brand affiliation. It is a great way for companies to connect with Chinese consumers, run campaigns, and engage in Social CRM. Companies can connect and rank active consumers by various attributes.Note: TripShow.com is only in Chinese language – English translation for illustration purposes by Google Translate.
  • 13. Social CRM:Ranking ofFans basedon Activity,Influence,and Interest.
  • 14. Powerful  TesCmonial  to  influence   consumer  decision  making    User’s  posi=ve  feedback  is  a  big  asset  for  the  company,  providing   another  perspec=ve  of  informa=on  to  the  company.   “As  for  the  cycling  lovers,  steep  mountains  and  liYle   tracks  is  the  adventure  playground.  In  Banff,  you   wont  experience  a  lack  of  this  ac=vity.  There’s  not   only  exci=ng  tracks  but  also  the  breathtaking   scenery  @  Tripshow  “   “Going  through  mountains  and  mountains…  That’s   the  fun  part  of  cycling”   “Can  I  keep  cycling?”  
  • 15. Insight:  Data  shows  the  preference  of  the  user   Number  of  photos  uploaded  Past  Posts   Visited  Places   Places  Wish  List   Number  of  photos  the  user  has   uploaded  to  your  company   User’s  I=neraries  
  • 16.  Engage  directly  with  users  who  have  been  to  your  desCnaCon       or  have  a  real  urge  to  go    •  Provides  a  plaQorm  for  the  company  to  par=cipate  and  influence  the       conversa=on  •  Special  campaign  can  be  launched  to  reward  fans  and  ac=ve  content       producers     Create  loyal  and  long  term  rela=onships  •   Understand  the  preferences  of  users  to  be_er  target  your  market  •  Social  media  repor=ng  –  see  who  your  fans  are  and  what  they  are   interested  in  (i.e.  spa,  restaurant,  ac=vi=es,  etc.)  •  Find  out  who  is  spreading  the  posts  and  who  is  the  customer  with  the   most  profitable  poten=al  •  Track  the  loyal  fans  across  a  =meline  
  • 17. TRIPSHOW  FOR  CHINESE  CONSUMERSBENEFITS
  • 18. •  Acts as Travel Social Network for consumers•  Organizes photos posted on social media in albums•  Personal Homepage to connect with friends, and share photos•  Store trip plans and itineraries•  Show off badges collected from brands (similar to Foursquare badge)
  • 19. Tripshow.com  has  beauCful  photos  I  can  get  inspired  by  beauCful  photos  that  other  users  have  taken  Food   Local  scene   Hidden  scene  
  • 20. Tripshow.com  helps  with  trip  planning  I  can  plan  my  trip  by  checking  photos  and  i=neraries  of  other  travelers   Mei’s  18  days  in   Canada   Details  explana=on   about  the  places   Mei  went  in   Canada  
  • 21.     Tripshow.com  connects  to  various  social  media       During  my  trip,  I  can  upload  my  pictures  to  tripshow.com  by  using  my  Sina  Weibo   account    
  • 22. Tripshow.com  showcases  pictures    I  can  show  my  trip  to  people  who  are  also  interested  in  the  same  des=na=on   MrWan’sBungy  jump,  Canada   I  can’t  lie,  I  would  get  a  heart  aYack  if  I  jump   Funny  pose  but  must  have  an  awesome  view!         I  would  buy  shares  if  I  wanted  to  go  downwards      
  • 23. Tripshow.com  has  contests  I  can  collect  badges  and  get  special  offers  from  different  travel  companies    Become  a  Canada  tourism  VIP  and  enjoying  the  privileges      
  • 24. Sina  Weibo  Profile   Banyan  Tree  Shanghai     TripShow  Contest   Opening  Campaign   Fans  on  TripShow   Preliminary  Result:   150,000  Fans   in  10  days  
  • 25. TripShow.com Gold LevelOffers the ability to develop aseparate branded sitepowered by the openTripShow API, as well as afully customized brand pageon Tripshow.com with customURL, which can function as aChinese website alternative. The  Shangri-­‐La  example  on  the  leK  is  not  a  TripShow   API  site,  and  serves  for  illustraCon  purposes  only.  
  • 26. TRIPSHOW    STEP  BY  STEP  DEMO
  • 27. Tripshow.com  Homepage  
  • 28. User  Login  On  Tripshow.com,     And  enter  their  Weibo    users  click  on  the  Weibo  buYon   account  informa=on  to  access   their  own  Tripshow.com  account   (similar  to  Facebook  Connect)  
  • 29. User  Homepage   From  his  homepage,  the  user   can  access:   -­‐  His  Photos   -­‐  His  Photo  Albums   -­‐  His  I=neraries   -­‐  What  he  has  posted   -­‐  Updates  
  • 30. User  InteracCons   Users  have  the  op=on  to   add  content  on   Tripshow.com   (via  Sina  Weibo)  
  • 31. Post  Photos   Organize  Photos  in  Albums   Post  @tripshow   Create  own  I=neraries   Day  1   Day  2  
  • 32. Brand  Pages   Users  can  access  Brands  pages     from  Tripshow.com  homepage  
  • 33. Brand  Homepage  Brand’s  sta=s=cs  Naviga=on  through  the  brand’s  page  Fans  recently  rewarded  Brand’s  Photo  Albums  
  • 34. NavigaCon  Through  Brand’s  Page   With  great  ease,     users  can  access  the  brand’s:   -­‐  Photos   -­‐  Albums   -­‐  I=neraries   -­‐  Ac=ve  Users  
  • 35. Brand’s  Photos   Users  can  comment  and  like  photos  
  • 36. Brand’s  Most  AcCve  Fans   Showcase  of  the  most  ac=ve  and  most   rewarded  fans  of  the  brand  
  • 37. TRIPSHOW    TRAFFIC  GENERATION
  • 38.   TRIPSHOW.COM  TRAFFIC  GENERATION       Search  &  Digital  MarkeCng         Sina  Weibo  Profiles       Li_le  markeCng  spend  required  to   drive  traffic  due  to  Weibo  integraCon     TripShow  Clients  Social  Media  MarkeCng  
  • 39. THE  BEAUTY  OF  TRIPSHOW:   Big  Demand   Li_le  MarkeCng  Spend     Great  Revenue  PotenCal  
  • 40. TRIPSHOW  PRICING  
  • 41. Plan  1—Bronze  RMB  5,000/year  Aggregate  content  (photos  with  text)  from  client’s  social  media  profile  onto  Tripshow  automa=cally.  Aggregate  relevant  content  contributed  by  social  media  users.  Brand  presence  on  Tripshow   Management  on  Tripshow.com  is      Plan  2—Silver  RMB  50,000/year   not  included  in  the  packages  below,  Bronze  benefits,  plus:   but  is  included  in  Dragon  Trail’s  Organize  photos  into  different  categories  based  on  themes,  des=na=ons,  etc   Social  Media  Management  Aggregate  i=neraries  and  display  them  inspira=onally  on  Tripshow  Engage  users  with  incen=ves  and  increase  loyalty   Packages,  or  can  be  added  by  Manage  basic  social  CRM  with  tools  of  tag  and  badge   subscribing  to  Weibo  Management  3  custom  made  brand  badge   at  RMB  15,000/month.  Companies  Personalized  URL   being  on  Tripshow  are  required  to       have  a  Sina  Weibo  profile.  Dragon  Plan  3—Gold  RMB  200,000/year  Silver  benefits,  plus:   Trail  is  happy  to  assist  in  semng  up  Run  mini-­‐site  campaign     an  account,  and  complete  the  Enhanced  social  CRM   necessary  procedures.  Mul=ple  custom  made  badges  Personalized  brand  page   Tripshow  Campaigns:    Personalized  URL   -­‐  Star=ng  at  RMB  100,000   PLEASE  CONTACT  US  FOR  OUR  Open  API     (based  on  scope)   SPECIAL  LAUNCH  OFFER  FOR  Data  and  stats  analysis   QUALIFIED  ORGANIZATIONS  Repor=ng    
  • 42. END-­‐TO-­‐END  CHINA  SOCIAL  MEDIA  SOLUTION  
  • 43. The  Only  End-­‐to-­‐End  100%  Travel-­‐Focused     China  Digital  &  Social  Media  SoluCon:
  • 44. Select  Digital  MarkeCng  Clients  
  • 45. Dragon  Trail  InteracCve   Localized  Web   Social  Media   Integrated  Digital   Advanced  Technology     Presence   Management   Campaigns   SoluCons          •   Chinese  web  site     •   Social  media  program   •   Media  Management •   Chinatravelbuzz.com        Development        management   •   Campaign  Management •   Tripshow.com   •   SEO/SEM   •   Social  media  campaign   •   Media  Ac=vity •   Social  Media  •   Email  Marke=ng        development  &          Applica=ons        execu=on  
  • 46. Chinese  Website  2.0  -­‐  True  LocalizaCon   Overview   –  Content  is  re-­‐wriYen;  no  straight   transla=on  (adding  of  important  content   areas  not  part  of  the  English  website,  i.e.   Chinese  Restaurants,  etc.)   –  Website  is  designed  for  Chinese   consumers   –  Chinese  website  has  more  relevant   branding     –  Chinese  site  is  hosted  in  China   –  Content  is  op=mized  for  Chinese  Search   Engines   –  Incorporates  travel  suppliers  
  • 47. Chinese  Social  Apps  -­‐  True  Engagement   Weibo  Pages   Weibo  Booking   Weibo  Rewards   Weibo  Loyalty   Weibo  Concierge   With  Facebook  and  TwiYer  blocked  in  China,  Sina  Weibo  is  the  most  engaging  and   ac=ve  social  media  plaQorm  in  China.  While  many  companies  have  developed  social   apps  on  Facebook,  Dragon  Trail  Interac=ve  is  the  first  company  that  offers  a  suite  of   social  apps  exclusively  developed  for  the  travel  and  tourism  industry  on  Weibo.com.  
  • 48. 1.  Weibo  Pages  Overview  •  Showcase  products,  services  and  partners    •  HTML  FIVE,  and  mobile  friendly  design  •  Pre-­‐built  templates  for  various  travel  organiza=ons  –   including  des=na=ons,  hotels,  tour  operators,  etc.    Client  Benefits  •  Enhance  brand  presence  on  Weibo  with  customized   content  modules  and  call  to  ac=on  •  Content  modules  includes  banner,  video,  weibo  feeds,   followers,  etc.  ;  call  to  ac=on  includes  re-­‐tweet,  sharing,   follow,  etc.      
  • 49. 2.  Weibo  Concierge  Overview  •  Extend  travel  concierge  service  to  weibo  plaQorm.  •  Enable  travel  organiza=ons  to  provide  trip  care.  •  Push  message  to    users  based  on  loca=on,  travel   plan,  preference,  etc.    Client  Benefits  •  Service  quality  monitoring  •  Analy=cs  of  service  performance,  traffic,  amount   of    work,  etc.  •  Analy=cs  of  fans  demographics,  social  data,  etc.  •  Provide  customers  with  high  service  levels,   preferen=al  rates  
  • 50. 3.  Weibo  LoyaltyOverview  •  Showcase  details  of  the  loyalty  program  and  benefits  for  members.  •  Incen=ves  can  be  built  into  the  APP,  choose  to  top-­‐up  (or  reduce)  the  loyalty   points  count  for  any  par=cular  corporate  agent  at  any  =me.  •  Easy  to  sign  in  and  users  can  share  the  informa=on  aqer  each  booking  Client  Benefits  •  Member  data  collec=on,  including  email  address  and    social  data  such  as  social   influence,  followers,  etc.  •  Drive  membership  development  •  Provide  customers  with  high  service  levels,  preferen=al  rates
  • 51. 4.  Weibo  Rewards   Overview   •  Set  your  own  incen=ve-­‐based  campaigns  to  promote  the  brand   –  Customized  rewards  (member  cards,  free-­‐night  vouchers,  etc.  )   –  Decide  how  many  loyalty  points  are  needed  to  redeem  rewards   •  Monitor  campaign  performance  and  track  results.   •  Customized  call  to  ac=on,  including  sign-­‐up,  survey,  re-­‐tweet,  etc.   •  Fraud  detec=on  and  preven=on.   Client  Benefits   •  Offer  higher  service  levels,  reward  loyalty         •  Build  repeat  business                                          
  • 52. 5.  Weibo  BookingOverview  •  Showcase  products  and  services  (digital  shop)  with  customize  design  •  Photo  galleries  of  the  property  and  promo=on    •  Automa=c  Promo  Codes  so  your  Fans  can  get  special  prices  •  Private  and  secure;  with  mul=currency  and  mul=lingual  capability  Client  Benefits  •  Bring  convenience  and  interac=ve  customer  support  of    the  booking  process  to   Weibo  users  •  Boost  revenue:  Turn  the  purchase  inten=on  into  sales  at  the  moment  when  users  are   inspired  in  Weibo  •  Social  CRM:  Increase  engagement  with  users  before  and  aqer  travel    •  Analysis  of  fans  demographics,  social  data,  etc
  • 53. Weibo  Apps   Brands can now increase engagement on Sina Weibo (the most active social media platform in China, and the second most engaged social network in the world just behind Facebook) by developing Social Apps on Weibo.com. Dragon Trail was the first agency that developed social apps for travel companies. Left is an example from Begium-Flanders Tourist Office (weibo.com/visitflanders) with 26,000 fans. Below is the Sina Weibo profile of the Canadian Tourism Commission (weibo.com/canadatravel) with 170,000 fans. (September 27, 2012).Belgium-Flanders Tourist Office (above)does not have a social app (similar to apage on Facebook).Canadian Tourism Commission (right)has a social app and, which is pretty muchlike a mini-site on Weibo.com. Canada hasthe opportunity to run campaigns, promoteitineraries, collaborate with partners andindustry stakeholders, and integrate loyaltyand booking. hYp://weibo.com/canadatravelWeibo Apps are the perfect compliment toTripShow.com to execute a powerful Chinasocial media strategy for travel brands.
  • 54. Social  Media    2.0  –  Profile  →  Campaigns   •  Brand  awareness   Drive   •  Call  to  Ac=on   •  Encourage    travelers  to  contribute     Constant   •  And  learn  more  Engagement   •  To  Chinese  website  from  mul=ple  media  channels  Drive  Traffic   Generate   •  Convert  regular  travelers  to  loyal  fans   Loyalty   •  Capture  valuable  traveler  data   CRM  
  • 55. hYp://e.weibo.com/canadatravel?type=0     Weibo   Campaign   Landing   Page   Canadian    Tourism  Comm.     Case  Study  
  • 56. hYp://e.weibo.com/1807497741/app_2194718133     Weibo   Pages   ApplicaCon   Canadian    Tourism  Comm.     Case  Study  
  • 57. hYp://cn-­‐keepexploring.canada.travel/campaign/medal     Campaign   MicroSite   Canadian    Tourism  Comm.     Case  Study  
  • 58. Canadian    Tourism  Comm.     Case  Study   (Top  &  Bo_om)   Links  to  Corporate  Website  to  Drive  Traffic  
  • 59. Virtual   Game   -­‐   Contest   Canadian    Tourism  Comm.     Case  Study  
  • 60. hYp://cn-­‐keepexploring.canada.travel   Keep   Exploring   Site   Canadian    Tourism  Comm.     Case  Study  
  • 61. Tripshow.com  Visual,  Social  Media  MarkeCng  ApplicaCon  →  China’s  Pinterest  for  travel:       –  Leverage  inspiring  images  via  social  media  to  market  brand,  and   iden=fy  most  valuable  fans.     –  Fresh  Web  Content  -­‐  automa=cally  aggregate  beau=ful  and   relevant  pictures  from  various  social  media  plaQorms     –  Engage  /Educate  Fans  -­‐  organize  photos  by  theme,  i=neraries,  and   display  with  rich  media  to  inspire     –  Campaign  PlaGorm  -­‐  Iden=fy  most  ac=ve  followers,  manage  social   CRM  and  run  digital  campaign.      
  • 62. China  Social  Management  PlaGorm:  Chinatravelbuzz.com  A  tool  for  travel  companies  to  manage  their  social  media  presence  in  China  more  effec=vely.    Core  Func4onality:  •   Manage  mul=ple  social  media  profiles  with  the  same  user  log  in  •   Allow  mul=ple  users  to  manage  the  same  social  media  account,  with  ac=on  tracking  •   Scheduled  posts  &  workflow  management  •   Social  CRM  &  VIF  •   Compe==ve  intelligence  •   Travel  company  social  media    directory  
  • 63. www.chinatraveltrends.com            |            www.chinatraveltrendsbook.com    
  • 64. Contact  me:     LinkedIn:  Thraenhart   Twi_er:  @JensThraenhart   Facebook:  JensThraenhart   E-­‐Mail:  Jens@DragonTrail.com   Get  insights  &  trends:     www.DragonTrail.com   JENS  THRAENHART   CO-­‐FOUNDER   www.ChinaTravelTrends.com   Twi_er:  @CnTravelTrends  /  @DragonTrail   Join  our  Community:   www.Community.ChinaTravelTrends.com   PresentaCons:    www.slideshare.net/dragontrail  Rela=onships  with: