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Hey  boss
 

Hey boss

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A process for developing online strategies for organisations

A process for developing online strategies for organisations

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    Hey  boss Hey boss Presentation Transcript

    • Hey Boss...
      David Phillips
    • What are you going to write
      How importnat is the internet
      How much is e commerce
      How many users
      What people do online
      The writable web – how people affect reputation and relationships
    • Why tactics are not enough
      Objectives
      Specific – Objectives should specify what they want to achieve.
      Measurable – You should be able to measure whether you are meeting the objectives or not.
      Achievable - Are the objectives you set, achievable and attainable?
      Realistic – Can you realistically achieve the objectives with the resources you have?
      Time – When do you want to achieve the set objectives?
    • Strategies
      To meet your objectives
      There will be a lot
      They will have tactics afterwards
      How do you know the differnence
      If you remove the tactic, the strategy will still be there to guide you
      Online there are always many tactics you can use
    • Some strategies
      Internal communications
      Vendor communications