5. Here we go
• Idea, that will change the world!!!
• Set success and failure metrics
• Are you looking at page views?
• Registered users?
• Time on site?
• Conversion rate from visitor to member?
• Fallback: Don’t be blind by numbers
6. Feasible
• Talk with engineers make sure it is feasible to built
• In given time(don’t forget about that, it matters)
7. Usable
• Talk w/ interaction designers,
test on customers
• High-fidelity
prototypes(Dreamweaver)
• Low-fidelity
prototypes(paper&pencil,
Balsamiq)
• Is it really usable? Are people
able to do things they need to
do?
Image courtesy of quora.com
8. Valuable
• Talk w/ customers
• Are customers in desperate need to do these
things?
• Is there any other way people could solve existing
problem?
• What is end value for customer? Is it high enough?
9. Post story
• Ship product
• Analyze and check your metrics. Data could be
tricky.(next slide)
• Fix it ASAP
10. Example
• Auth via social networks.
• User acquisition increased by ~30%.
• But revenue and pay check declines, what might be
wrong?
11. Key things to measure
• Where people are coming from?
• What their favourite pages and activities?
• How long people are spending on the site?
• How many pages they are viewing?
• How often they return?
12. Quest
• Twitter DM: Дайте пару неудачных фич, которые
были введены в ДМ и потом их убрали
• Что не так с ДМ-ками? И вообще зачем они
нужны Твиттеру, когда есть Facebook Messenger,
WhatsApp and etc.?
13. Task
• Research your competition
• Read every blog and overview of their product
• Watch the numbers
• Find something valuable and try to apply learned
things. Did it work?
• You can send results to:
murzabayev.askhat@gmail.com
14. Links, resources
• The best resource is practice
• Analytics: Lean Analytics book by Alistair Croll
• Design: Don’t make me think by Steve Krug
• Quora thread on PM: http://www.quora.com/Product-Management
• Follow:
• Ev Williams(co-founder @Twitter)
• Ken Norton(Partner @Google Ventures)
• Hunter Walk(Former PM Director @Youtube)
• Julie Zhuo(Product Design Director @Facebook)
• Kevin Weil(VP of Product for Revenue @Twitter)
