#Techmeetupkz Askhat Murzabayev

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Idea validation

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#Techmeetupkz Askhat Murzabayev

  1. 1. Validation of Idea @murzabayev almost everywhere, Having fun @Funemployed
  2. 2. Explicit attempt of self promotion • Past • Twitter Inc. Sept 2011 - Dec 2012 - Engineer • Twitter Inc. Dec 2012 - May 2013 - PM • Chocomart.kz Apr 2013 - Apr 2014 - CTO • Currently: Funemployed
  3. 3. Product validation • Feasible (we aren’t building space ship meh?) • Usable • Valuable
  4. 4. Do you thing G+ is successful product?
  5. 5. Here we go • Idea, that will change the world!!! • Set success and failure metrics • Are you looking at page views? • Registered users? • Time on site? • Conversion rate from visitor to member? • Fallback: Don’t be blind by numbers
  6. 6. Feasible • Talk with engineers make sure it is feasible to built • In given time(don’t forget about that, it matters)
  7. 7. Usable • Talk w/ interaction designers, test on customers • High-fidelity prototypes(Dreamweaver) • Low-fidelity prototypes(paper&pencil, Balsamiq) • Is it really usable? Are people able to do things they need to do? Image courtesy of quora.com
  8. 8. Valuable • Talk w/ customers • Are customers in desperate need to do these things? • Is there any other way people could solve existing problem? • What is end value for customer? Is it high enough?
  9. 9. Post story • Ship product • Analyze and check your metrics. Data could be tricky.(next slide) • Fix it ASAP
  10. 10. Example • Auth via social networks. • User acquisition increased by ~30%. • But revenue and pay check declines, what might be wrong?
  11. 11. Key things to measure • Where people are coming from? • What their favourite pages and activities? • How long people are spending on the site? • How many pages they are viewing? • How often they return?
  12. 12. Quest • Twitter DM: Дайте пару неудачных фич, которые были введены в ДМ и потом их убрали • Что не так с ДМ-ками? И вообще зачем они нужны Твиттеру, когда есть Facebook Messenger, WhatsApp and etc.?
  13. 13. Task • Research your competition • Read every blog and overview of their product • Watch the numbers • Find something valuable and try to apply learned things. Did it work? • You can send results to: murzabayev.askhat@gmail.com
  14. 14. Links, resources • The best resource is practice • Analytics: Lean Analytics book by Alistair Croll • Design: Don’t make me think by Steve Krug • Quora thread on PM: http://www.quora.com/Product-Management • Follow: • Ev Williams(co-founder @Twitter) • Ken Norton(Partner @Google Ventures) • Hunter Walk(Former PM Director @Youtube) • Julie Zhuo(Product Design Director @Facebook) • Kevin Weil(VP of Product for Revenue @Twitter)
  15. 15. Thanks Questions? #techmeetupkz www.facebook.com/techmeetupkz

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