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Dorai Nasscom Apr29

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A short introductory presentation at the beginning of the panel discussion on "From an Idea to Market".

A short introductory presentation at the beginning of the panel discussion on "From an Idea to Market".

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Dorai Nasscom Apr29 Presentation Transcript

  • 1. From an Idea To Market www.thodla.com/about Twitter: @dorait
  • 2. Every Trend is an Opportunity
  • 3. Product Alone is Not Enough Early Customer Interaction is the Key
  • 4. The Best Money is the One You Get from Customers Validation that you are creating something of value
  • 5. When you Build products, You Get Services Business When you Provide Services, You Get Product Ideas
  • 6. Internet and Open Source Change Everything Including how you build and market
  • 7. Changing Marketing Landscape
      • Outbound vs. Inbound Marketing
  • 8. Questions! Questions!
    • Funded or Bootstrapped?
    • Products or Services?
    • Breadth or Depth?
    • Low-end or high-end?
    • Use a platform? Or Be a platform?
    • Tools or Applications?
    • Improve Existing Product or Build New Product?
    • Incremental Innovation or Radical Innovation?
    • Established Categories or New Categories?
    • Direct Sales or through internet?
  • 9. And More Questions
    • What is the business model?
    • How does the world know we exist?
    • How do we keep up with information?
    • How do we validate an idea?
    • How do we know what it is worth?
    • How do we know that there is a market?
    • How do we get your first customer?
    • How can we be different?
    • What if I am a marketing guy?
    • What if I am a techie with no marketing expertise?
    • How can we ride a wave? How do I catch one?
  • 10. Blog: www.thodla.com/about Twitter: @dorait [email_address]