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InfoTools: Beyond Search


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A look at various types of information an organization needs and how to obtain it. The focus is on external sources (as opposed to internal sources as in BI).
We look at information using the 6W framework - why, what, where, when, who and why

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InfoTools: Beyond Search

  1. 1. InfoTools: Beyond Search<br />Dorai Thodla<br />
  2. 2. An Exercise In Collective Intelligence<br />
  3. 3. About Information<br />What are your information needs?<br />What are your problems with information?<br />What tools do you currently use to handle information?<br />
  4. 4. What Is Information? What Is Knowledge?<br />A mental math problem<br />
  5. 5.
  6. 6. Who Questions?<br />Who needs information in your organization?<br />
  7. 7. What Questions?<br />What Information Do You Need?<br />
  8. 8. Why Questions<br />Why do you need this information?<br />Recursive : Why, Why, Why?<br />
  9. 9. Where Questions<br />Where do you get your information from?<br />Where do you find these sources?<br />
  10. 10. How Questions<br />How do you get information?<br />How do you use it?<br />How much do you lose?<br />
  11. 11. When Question<br />When Do You Need Information?<br />When do you use it?<br />On-demand vs. Collect in anticipation?<br />
  12. 12. Information and Intelligence<br />Industry Intelligence<br />Marketing Intelligence<br />Sales Intelligence<br />Product Intelligence<br />Technology Intelligence<br />Information Intelligence<br />
  13. 13. Industry Intelligence<br />Where is your industry going (trends)?<br />What are others doing in the industry?<br />What are some possible disruptions you can cause?<br />
  14. 14. Marketing Intelligence<br />Who are your customers?<br />How do you reach them? <br />What else do they buy? <br />Who else do they buy from?<br />
  15. 15. Sales Intelligence<br />Partners and Channels, Leads, Conversion Rates<br />
  16. 16. Product Intelligence<br />Delivery Models<br />Business Models, <br />Platforms vs. Apps<br />
  17. 17. Technology Intelligence<br />Identifying and Leveraging Trends<br />Possible Innovations<br />Potential Disruptions<br />Gleaning Opportunities<br />
  18. 18. Information to Intelligence<br />
  19. 19. Discovery<br />Discover new information<br />Discover new sources of information Information about Information<br />
  20. 20. Tracking<br />Track the sources for new and updated information <br />examples: alerts, feed readers, page trackers, trend trackers<br />
  21. 21. Filtering<br />Separate Signal from Noise. <br />Filter without loss<br />
  22. 22. Extraction<br />Extract useful information from text<br />Entities<br />Relationships<br />Trends<br />
  23. 23. Refine and Share<br />Refine Information by Collaborative Editing, Tagging, Annotations. <br />Identify useful actionable intelligence and share within your Organization, <br />Customers and Industry<br />
  24. 24. Free Tools<br />Blogs (Discovery, Information, Social)<br />Search - Discovery, Information<br />Feeds – Discovery, Information, Limited Filtering<br />Portals – Discovery, Information<br />Industry eZines - Discovery, Information<br />Newsgroups/Discussion Groups/Forums – Discovery, Information<br />Twitter – Discovery, Information, Real-time<br />LinkedIn – Discovery, Extraction, Information, Share<br />Ning– Discovery, Sharing, Information <br />Google Alerts, InfoMinder, InfoStreams – Discovery, Information<br />Compete – Filtering, Information<br />Indeed (Jobs and Job Trends) – Discovery, Information, Extraction<br />Open Calais – Extraction<br />Alltop - Information<br />
  25. 25. Commercial<br />Compete<br />Hoovers <br />HubSpot<br />InfoPortal<br />ZoomInfo<br />… <br />
  26. 26. Do-It-Yourself<br />Tag Clouds<br />Mashups<br />Custom Search <br />Contextual <br />Semantic<br />Vertical<br />Open Calais <br />Semantic Wikis<br />