This document discusses using phone wallpapers to change health behaviors. The expert focuses on changing the digital environment via phone wallpapers. There are three steps: 1) choose a behavior, 2) change the wallpaper to relate to the behavior, and 3) associate looking at the wallpaper with committing to the behavior. Testing with 15 people found this approach changed behaviors like drinking more water in the short term by reminding people of their commitment every time they looked at their phone. The approach works best for behaviors that can be done in under 10 seconds.
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Changing Your Digital Environment to Change Your Health
1. BEHAVIOR DESIGN
EXPERT FOCUS:
CHANGING CHANGING
DIGITAL = YOUR
ENVIRONMENT HEALTH
DAVID NGO | dngo11@stanford.edu | @dngoo
Sunday, December 16, 12
2. “There are 3 ways to
change behavior in the
BJ Fogg, PhD
Director, Behavior Design Lab
Stanford University
longterm...”
1.
2.
3.
Sunday, December 16, 12
3. “There are 3 ways to
change behavior in the
BJ Fogg, PhD
Director, Behavior Design Lab
Stanford University
longterm...”
1. Have an epiphany
2.
3.
Sunday, December 16, 12
4. “There are 3 ways to
change behavior in the
BJ Fogg, PhD
Director, Behavior Design Lab
Stanford University
longterm...”
1. Have an epiphany
2. Change your environment
3.
Sunday, December 16, 12
5. “There are 3 ways to
change behavior in the
BJ Fogg, PhD
Director, Behavior Design Lab
Stanford University
longterm...”
1. Have an epiphany
2. Change your environment
3. Take baby steps
Sunday, December 16, 12
6. I focused on #2.
Changing your environment
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7. Specifically,
the environment
on your phone.
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8. More specifically,
your wallpaper on
your phone.
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9. My expert focus is on
changing your digital
environment via your
phone’s wallpaper to
change your health
behavior.
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10. Changing Changing
wallpaper = health
WHAT?!
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11. Often times we only think of
environment being the physical...
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12. But, what are we always
carrying with us?
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13. But, what are we always
carrying with us?
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14. We do different behaviors on each device.
But each device has similar set of
environment attributes we can change.
wallpapers icon brightness music volume
organization
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15. This means that this
behavior design on digital
environments can be
applied across platforms.
(of course certain devices work for better for certain behaviors)
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16. This slide deck will focus on
changing visual-digital
environment to change
health behavior
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17. Changing Changing
wallpaper = health
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18. Changing Changing
wallpaper = health
Please don’t believe me.
Believe yourself.
Try it :).
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19. Changing Changing
wallpaper = health
First, I’ll give you
the STEPS.
Then, I’ll give you
the RESULTS &
INSIGHTS.
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20. Changing Changing
wallpaper = health
Step 1. Choose behavior
To help, here are some popular examples:
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21. Changing Changing
wallpaper = health
Step 1. Choose behavior
To help, here are some examples:
drink more water.
eat vitamins daily.
go to the gym.
sit less when working.
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22. Changing Changing
wallpaper = health
Step 1. Choose behavior
To help, here are some examples:
drink more water. sit up straight
eat vitamins daily. use nasal spray
go to the gym. bring medication.
sit less when working. eat more fruit.
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23. Changing Changing
wallpaper = health
Step 1. Choose behavior
Step 2. Change wallpaper
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24. Step 2. Change wallpaper
Click SETTINGS
Choose a WALLPAPER
SET BOTH SCREENS
tip! The more related the wallpaper is to health
behavior, the more effective this is on your brain.
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25. Step 2. Change wallpaper
(example)
“Drink more water.” Chosen wallpaper
=
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27. Step 3. Associate 1 = 2
WHILE... looking at your wallpaper,
SAY OUT LOUD...
“I will...
[health behavior] + [specificity]”
example -->
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28. Step 3. Associate 1 = 2
(example)
“I will... [health behavior] + [specificity]”
“I will drink water on every hour.”
“I will take 1 deep breath when I
see my new wallpaper.”
“I will use my nasal spray right
before going to bed.”
“I will stand up/stretch when I’ve
been sitting for more than 45
minutes.”
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32. Why digital environments?
&
How do you know this?
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33. Why digital environments?
&
How do you know this?
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34. Why digital environments?
Designing digital environments is an
important area in health behavior change.
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35. Why digital environments?
What most people don’t realize is
your digital environment can be
harnessed to change your behavior.
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36. How do you know this?
I know this because I tested with 15
people and it changed their behavior,
way of thinking, or both.
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37. How do you know this?
I know this because I tested with 15
people and it changed their behavior,
way of thinking, or both.
And these were the
results and insights.
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38. results:
drink more water.
bring medication.
eat vitamins daily.
sit up straight
use nasal spray
go to the gym.
sit less when working.
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39. results: insight:
The following
drink more water. target
bring medication. behaviors
eat vitamins daily. were ALL
sit up straight thought of,
every time
use nasal spray
people
go to the gym. checked their
sit less when working. phones
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40. insights:
The wallpaper environment change will 100%
get you to think about the original association
every time you look at your phone. period.
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41. insights:
The wallpaper environment change will 100%
get you to think about the original association
every time you look at your phone. period.
This design is most effective for behaviors
that can be done anytime in <10 seconds.
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42. insights:
The wallpaper environment change will 100%
get you to think about the original association
every time you look at your phone. period.
This design is most effective for behaviors
that can be done anytime in <10 seconds.
If the wallpaper change doesn’t work, then
the target behavior needs to corrected to
at least 1 step before the current behavior.
ex) If one doesn’t actually drink more water, then that means it needs to be one one of the bolded steps.
put water bottle next to sink <- fill up water bottle <- pack water bottle in bag <- drink water
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44. summary:
My expert focus is on changing your
digital environment via your phone’s
wallpaper to change your health behavior.
Designing digital environments is an
important area in health behavior change.
Changing wallpaper = Changing health
Step 1. Choose behavior
Step 2. Change wallpaper
Step 3. Associate “1 = 2”
Sunday, December 16, 12
45. insights:
The wallpaper environment change will
100% get you to think about the original
association. period.
This design is most effective for behaviors
that can be done anytime in <10 seconds.
If the wallpaper change doesn’t work, then
the target behavior needs to corrected to
at least 1 step before the current behavior.
ex) If one doesn’t actually drink more water, then that means it needs to be one one of the bolded steps.
put water bottle next to sink <- fill up water bottle <- pack water bottle in bag <- drink water
Sunday, December 16, 12
46. next iterations:
how specificity affects success rate?
how to design for target behaviors during times when people
don’t interact with their phones? (get up when working over 1 hr)
if seen enough times, will the person eventually get ‘tipped
over’ and do the behavior?
what’s the efficacy of other visual-digital environment changes
(organization of icons, brightness, etc)
what about sound? (music/alarms/sounds, volume)
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47. WHAT BEHAVIOR DID
YOU ASSOCIATE WITH
YOUR WALLPAPER?
COMMENT BELOW :).
Sunday, December 16, 12
48. dngo11@stanford.edu
Hey everyone, CLICK BELOW
I’m David Ngo and I created TO SEE OTHER
Stanford’s first Behavior Design
major with the help of amazing SLIDES OF MINE:
advisors: Dr. BJ Fogg, Jeremy
Bailenson, Cliff Nass, and Carol Link to my Stanford’s
Dweck.
Behavior Design
I love applying behavior design to Major Proposal
solve any problem.
Link to How 3 Environment
But one of lasting passion has
Changes Uncluttered my
been designing for habits of
Mind/Life
productivity, lifestyle, and goal-
achievement.
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