Future of eCommerce Darpan Munjal

A Is this the future? …

A Is this the future? …

Evolution of eCommerce Current State – Indian eCommerce

eCommerce in India Early Years Delays in Deliveries Poor Product Quality No Manufacturer Warranty Missing Parts in Shipments Lack of Communication Consumer Confidence Was Broken!

Things are improving now Technology Automation Better Integration with Vendors No questions asked return policies Differentiation on aspects other than price However...

Online Retailers Information is flowing only in one direction

A Shift in focus …

Crowdsourcing - eCommerce Category Managers Content Editors Marketing Technology Sales Traditional eCommerce

Crowdsourcing - eCommerce Category Managers Content Editors Marketing Technology Sales Moderators Community Managers Product Managers Future eCommerce

The new game

Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

This is all good, but… What about India??

What about India??

eCommerce 2.0 for India Its about building trust Its about transparency Its about empowerment Its about understanding barriers in eCommerce and leveraging communities to overcome them.

Its about building trust

Its about transparency

Its about empowerment

Its about understanding barriers in eCommerce and leveraging communities to overcome them.

Opportunities for India Assisted eCommerce – Affiliate based communities Human Filters for finding products and better prices “ Geek Squad ” for the service market A/B Testing A/B/C Testing

Assisted eCommerce – Affiliate based communities

Human Filters for finding products and better prices

“ Geek Squad ” for the service market

A/B Testing

The new ecosystem Web Service A Web Service B Social Shopping Site Aggregator/ Price Comparison Niche Vertical Sites Affiliate Marketing Service Providers Horizontal Shopping Portals Pricing Service Inventory Service Order Management Service Web Service C Fulfillment Vendor A Fulfillment Vendor B Fulfillment Vendor C Fulfillment Vendor D Fulfillment Vendor E Books Content Electronics Content Apparel Content Content Providers

Key Considerations Popularity is becoming popular Minority view gets lost.. Consensus view bubbles up. Make the “long tail” accessible

Popularity is becoming popular

Minority view gets lost.. Consensus view bubbles up.

Make the “long tail” accessible

Key Considerations Tagging may reveal the good , bad and the ugly!!!

Tagging may reveal the good , bad and the ugly!!!

Key Considerations Offer Incentives for communities to contribute!

Offer Incentives for communities to contribute!

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