Its about understanding barriers in eCommerce and leveraging communities to overcome them.
Opportunities for India
Assisted eCommerce – Affiliate based communities
Human Filters for finding products and better prices
“ Geek Squad ” for the service market
The new ecosystem Web Service A Web Service B Social Shopping Site Aggregator/ Price Comparison Niche Vertical Sites Affiliate Marketing Service Providers Horizontal Shopping Portals Pricing Service Inventory Service Order Management Service Web Service C Fulfillment Vendor A Fulfillment Vendor B Fulfillment Vendor C Fulfillment Vendor D Fulfillment Vendor E Books Content Electronics Content Apparel Content Content Providers