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David Horowitz
David Horowitz

Cult Wine Research by Dr. Horowitz Sonoma State University Wine Business Institute

Education
1 of 14
 
 
The rise of cult wine (prices) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cult Wine Conceptualization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ A working definition of cult wines can be elusive.” James Laube, 2000 (April 30 th ), The Wine Spectator .
 
Marketing Conceptualization of Cults ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rushkoff’s 20 Characteristics of Cults ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which Apply to “Cult” Wine? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
Research Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1) Exploratory Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object]
2) Cult Characteristics Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object]
Which Apply to “Cult” Wine? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Y Y Y Y Y Y Y Y Y Y Y N N Y Y Y Y Y Y Y
Cult Wine in 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.crushpadwine.com/wine_making?page=mycultcab http://winecast.net/2008/03/25/wine-video-and-the-cult-of-gary/
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object]

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