6. Since 6000 BC

7. Mondavi Vision

11. Wine Classification Sparkling k k Dessert > 14% alcohol Table < 14% alcohol Jug (Commodity) Luxury Ultra Premium Super Premium Popular Premium Mondavi’s Target Market $3 - $7 $7 - $14 $14 - $25 > $25

12. Grape to Wine to Consumer Process Flow Grape Procurement Grape Growing Aging Process Grape Crushing Grape Fermentation Bottling Process Packaging Process Marketing & Distribution

14. Competitive Strategies

22. Going Public

25. Strategy Execution

26. RMC History 1966-1980 Robert Mondavi Winery Founded 1970 1960 Woodbridge Winery acquisition Opus One JV established 1980 1966 1979 Robert Mondavi personal marketing efforts

27. RMC History 1980-1990 Vichon Winery Oakville, Napa Valley acquisition 1985 1980 1990 Byron Vineyard & Winery acquisition, Santa Maria Valley

28. RMC History 1990-1993 1990 1993 1991 1992 Natural Farming adopted Opus One Winery Opens RMC IPO

29. MOND Price History

30. Mondavi Brand Portfolio

31. RMC 2003 Financial Report

34. Financial Metrics

35. US Wine Market Percentage Market Share (Volume)

36. Sales By Geographic Region

37. Sales Volume (000,s l) per Brand

38. Sales Revenue per Brand

39. Total Cases (9 liter) Sold

40. Sales Rev - COGS Gross Profit - SG&A

41. EBIT - Interest - Taxes

42. Net Income

43. Earnings Per Share

44. The Future

49. Domestic Brand Labels

50. Robert Mondavi Winery Spotlight District Reserve Napa Valley

51. Robert Mondavi Private Selection

52. W oodbridge

53. Arrowood

54. Byron

55. Io

56. Opus One Baron de Rothschild Joint Venture

57. La Famiglia

58. Import Brand Labels

59. Sena Eduardo Chadwick Joint Venture

60. Arboleda Eduardo Chadwick Joint Venture

61. Caliterra Eduardo Chadwick Joint Venture

62. Luce and Lucente Frescobaldi Joint Venture

63. Danzante Frescobaldi Joint Venture

64. Talomas and Kirralaa Rosemount Estates Joint Venture

65. Audience Participation

67. MOND Price History 1 2 3 4 5 6 7 8 9 10 11

68. MOND Price History La Famiglia di Robert Mondavi Frescobaldi family JV, Italy RM Private Selection - Coastal Sena luxury Chile wine – Ed Chad. JV Lucente Italian wine – Fresc JV La Famiglia Winery opens La Arboleda Winery opens 1 2 Ed. Chadwick family JV, Chile & Caliterra introduced Byron Winery opens 3 4 5 Luce Italian wine – Fresc. JV Io – Byron Danzante Italian – Fresc. JV 6 Arrowood Vineyard Winery acquisition To-Kalon project “first crush” Rosemount Estates JV established 7 1 2 3 4 5 6 7 Arboleda Wines – Ed. Chad. JV Arrowood Grand Archer – introduced La Famiglia winery sold 8 8 Tenuta dell’ Ornelia acquisition 9 Talomas Wine introduced, Rosemount JV 10 9 10 Caliterra Brand, Assets sold 11 11